Director Conversion Rate Optimization Jobs in Indiana

HELP BUILD A DIGITAL EXPERIENCE THAT DRIVES GROWTH, PERFORMANCE, AND LONG-TERM STRATEGIC GROWTH.

POLYWOOD® is looking for a Director, E-Commerce who thrives in a performance-driven environment and enjoys work that blends digital strategy, financial ownership, customer experience, and cross-functional leadership. This role is perfect for someone who loves accountability, values measurable growth, and wants to lead a rapidly expanding direct-to-consumer channel that plays a critical role in our company’s future.

What You’ll Do:

• Own the E-Commerce P&L including budgeting, forecasting, and accountability for revenue, margin, and operating expenses across the DTC channel.

• Define and execute the long-term digital strategy and roadmap aligned with company objectives and market opportunity.

• Direct overall site taxonomy, navigation, and user experience to maximize product discoverability and streamline the path-to-purchase.

• Establish and enforce best practices for online product lifecycle management including SKU enrichment, categorization, and data integrity.

• Lead site UX development by partnering with design, reviewing key customer flows, and participating in testing to ensure a frictionless shopping experience.

• Own the Conversion Rate Optimization (CRO) strategy including goal setting, resource allocation, and oversight of the testing roadmap across all funnels.

• Drive advanced personalization and recommendation engines (Dynamic Yield, Nosto, Bloomreach) to deliver individualized experiences at scale.

• Utilize advanced analytics tools (GA4, Looker Studio) to identify systemic friction points and define high-impact improvements.

• Direct planning and flawless execution of seasonal launches, sitewide promotions, and major product rollouts.

• Conduct QA/UAT to verify product data accuracy, SEO tagging, and technical functionality across desktop and mobile platforms.

• Partner with Creative, Product, Marketing, Finance, and Operations to align priorities and execute against a clear e-commerce roadmap.

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What You Bring:

• 8+ years of progressive E-Commerce leadership experience, with at least 3 years in a Director or Senior Manager capacity, preferably within a high-growth DTC brand.

• Proven track record of owning P&L performance and successfully scaling a multi-million dollar e-commerce business.

• Exceptional leadership skills with experience building, coaching, and managing high-performing teams.

• Mastery of digital shopping behavior, advanced funnel optimization, and interpreting complex analytics to inform strategic investment decisions.

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Bonus Skills:

• Experience implementing advanced personalization engines and testing platforms.

• Deep technical familiarity with e-commerce platforms, integrations, and digital optimization tools.

• Experience leading large-scale digital transformations or platform migrations.

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Why You’ll Love Working With Us:

• Valued Contribution: You own and scale a critical revenue channel that directly impacts company growth.

• Strategic Influence: Shape the long-term digital roadmap and customer experience strategy.

• Cross-Functional Impact: Partner with leaders across Creative, Marketing, Finance, Product, and Operations.

• Purpose Driven Growth: Help build a sustainable brand that connects customers to products designed to last for generations.

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About Us

At POLYWOOD®, we design and build outdoor furniture that brings people together and stands the test of time. We do this using sustainable materials like our genuine POLYWOOD® lumber made from recycled plastics. But the strength of our products starts with the strength of our people.

This role plays an important part in shaping the digital experience that connects customers to our brand. By blending financial ownership, strategic leadership, and customer-centric optimization, you help ensure our DTC channel supports long-term growth and innovation.

Check out this video - Genuine Polywood

If this sounds like the kind of impact you want to make, we’d love to meet you! Apply today!

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POLYWOOD is an equal opportunity employer. POLYWOOD evaluates qualified applicants without regard to characteristics protected by federal, state, or local laws.

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E-Commerce strategy, DTC growth, P&L ownership, conversion rate optimization, GA4 analytics, personalization engines, digital merchandising, UX leadership, multi-million dollar revenue scaling, cross-functional governance #ZR