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Director Conversion Rate Optimization Jobs in Indiana

Ten Adams

Paid Media Director

Evansville, IN · On-site

Day-to-Day Responsibilities Media Strategy & Channel Optimization (50%) * Lead integrated channel ... Framework (Traffic / Conversion / Constraint). * Translate KPI hierarchies and constraint ...

Cedarhurst

Director of Sales

Mishawaka, IN · On-site

Position: Director of Sales About Cedarhurst: Cedarhurst Senior Living is a leading provider of ... conversion rates and community reputation. * Support and model effective communication practices ...

Cedarhurst

Director of Sales

Crown Point, IN · On-site

Position: Director of Sales About Cedarhurst: Cedarhurst Senior Living is a leading provider of ... conversion rates and community reputation. * Support and model effective communication practices ...

Michiana Smiles

Dental Customer Service Lead

South Bend, IN · On-site

$50K - $60K/yr

As our Dental Customer Service Lead, you will oversee the daily operations of our dental call center, ensuring exceptional patient service, optimized scheduling, improved conversion rates, and a high ...

LaserAway

Regional Sales Director

Indianapolis, IN · On-site

$120K - $170K/yr

Regional Sales Director - Great Lakes Region Territory: Cincinnati, Cleveland, Cleveland - Crocker ... Conversion rates, average ticket, and treatment mix * New vs. returning patient trends * Use DOMO ...

LaserAway

Regional Sales Director

Carmel, IN · On-site

$120K - $170K/yr

Regional Sales Director - Great Lakes Region Territory: Cincinnati, Cleveland, Cleveland - Crocker ... Conversion rates, average ticket, and treatment mix * New vs. returning patient trends * Use DOMO ...

LaserAway

Regional Sales Director

Indianapolis, IN · On-site

$120K - $170K/yr

Regional Sales Director - Great Lakes Region Territory: Cincinnati, Cleveland, Cleveland - Crocker ... Conversion rates, average ticket, and treatment mix * New vs. returning patient trends * Use DOMO ...

Ten Adams

Paid Media Director

Evansville, IN

Day-to-Day Responsibilities Media Strategy & Channel Optimization (50%) * Lead integrated channel ... Framework (Traffic / Conversion / Constraint). * Translate KPI hierarchies and constraint ...

Motorola

$100K - $120K/yr

Conversion rates across funnel stages * Shift focus from lead volume to qualified pipeline and ... Oversee end-to-end campaign lifecycle, planning, launch, optimization, and reporting * Ensure best ...

Kem Krest

Digital Marketing Manager

Elkhart, IN · On-site +1

... conversion rates across the entire funnel * Continuously optimize digital performance , including SEO, GEO, paid search, and paid social, to maximize reach, engagement, and return on investment

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Director Conversion Rate Optimization information

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are popular job titles related to Director Conversion Rate Optimization jobs in Indiana? For Director Conversion Rate Optimization jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Indiana look for? The top searched job categories for Director Conversion Rate Optimization jobs in Indiana are:
What cities in Indiana are hiring for Director Conversion Rate Optimization jobs? Cities in Indiana with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Digital District Coordinator (Digital Performance Lead) (Indianapolis)

Digital District Coordinator (Digital Performance Lead) (Indianapolis)

Eli Lilly and Company

Indianapolis, IN • On-site

Full-time

Posted 3 days ago

Eli Lilly and Company rating

8.8

Company rating: 8.8 out of 10

Based on 62 frontline employees who took The Breakroom Quiz

11th of 70 rated pharmaceutical

Job description

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life‑changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

The Digital Performance Coordinator owns and leads the entire digital strategy for healthcare professionals (HCPs) who are not visited by sales reps. This role acts as a business driver, focusing on measurable prescription impact through digital channels, rather than simply executing promotional activities.

Key Responsibilities
  • Design and implement a fully digital engagement model for non‑visited HCPs, delivering educational and promotional content to influence prescription behavior.
  • Take ownership of performance outcomes across digital channels, tracking HCP acquisition, engagement, returning rates, journey progression, and incremental prescription impact.
  • Lead and coordinate creative, paid media, SEO/SEM, social media, and content agencies, ensuring business objectives are translated into performance‑driven execution.
  • Develop and manage data analysis frameworks to identify links between digital engagement, journey depth, and prescription lift.
  • Continuously optimize operational expenses (OPEX) and media allocation in real time, reallocating investment based on performance and return on investment (ROI).
  • Act as the digital business owner, using insights to recommend improvements for omnichannel strategy and future planning.
  • Conduct direct HCP interactions as needed, supporting the digital journey rather than acting as a primary detailing activity.
  • Negotiate and manage vendors to ensure business‑focused results, not just executional deliverables.
Success Metrics
  • Incremental prescription lift attributed to digital engagement
  • Cost per engaged HCP / cost per incremental prescription
  • Engagement depth and returning rates
  • Media efficiency and OPEX optimization
  • Conversion rates through the digital funnel
Accountability Scope
  • Responsible for digital performance outcomes, not activity volume
  • Controls and optimizes digital OPEX and media investment
  • Accountable for ROI, efficiency, and incremental prescription impact

The Digital Performance Coordinator is a performance‑driven, ROI‑accountable business owner, focused on generating measurable prescription impact through optimized digital ecosystems. They design, execute, and continuously improve a digital engagement model for non‑rep‑visited HCPs, orchestrating multiple channels and vendors to create incremental value, not just executional volume.

The role directly influences business outcomes and investment decisions, making them eligible for performance‑based incentives linked to ROI and prescription impact. Success is measured by engagement quality, journey progression, and prescription outcomes, not by the number of contacts or promotional activities.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form https://careers.lilly.com/us/en/workplace-accommodation for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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What Eli Lilly and Company employees say

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Benefits

Hours and flexibility

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About Eli Lilly

Sourced by ZipRecruiter

Eli Lilly, based in Indianapolis, IN, US, is one of the pioneers in the pharmaceutical industry with a rich history dating back to 1876. This global pharmaceutical company focuses on discovering, developing, manufacturing and selling pharmaceutical products in approximately 120 countries. The company's product categories include endocrinology, oncology, cardiovascular, neuroscience, and immunology. Having invested over $9 billion in research and development in the past decade, Eli Lilly is also committed to creating high-quality medicines that meet real needs. As a recipient of several awards and recognitions, Eli Lilly is known for its focus on life-saving research and drug development. Their mission is to make medicines that help people live longer, healthier, and more active lives.

Industry

Pharmaceutical product wholesalers

Company size

10,000+ Employees

Headquarters location

Indianapolis, IN, US

Year founded

1876

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