Digital Platform Manager Jobs in Indiana (NOW HIRING)

Digital Content Strategy & Audience Journeys

• Partner with Product Marketing teams& other content ownersto codevelop digital content strategies grounded in audience needs, endtoend journeys, and usecase context.

• Translate BU product strategies, launch plans, and clinical messaging into structured digital content roadmaps aligned to standardized content models and delivery frameworks.

• Identifydigital content opportunities, gaps, and optimization recommendations across channels and journey stages, without assuming ownership of product messaging or prioritization decisions.

• Ensure digital content strategies support both U.S. and OUS market needs through a tiered global framework.

Stakeholder Partnership & Influence

• Serve as the primary digital enablement partner to assigned Business Unit Product Marketing teams& functional content owners (i.e., GCA, HEMA, etc.).

• Builddeepunderstanding ofassignedBU product portfolios and priorities while reinforcing BU accountability for product positioning, claims, and MLR approvals.

• Act as a bridge between subjectmatterexpertiseand digital delivery capabilities, ensuring accuracy is preserved whileoptimizingcontent for digital channels.

• Influence senior stakeholders to adopt standardized digital content models, governance, and ways of working through demonstrated value and performance outcomes.

Content Governance & Compliance

• Enable compliant digital content delivery by enforcing content lifecycle management practices, governance standards, and review workflows.

• Partner with Clinical, Regulatory, Legal, andcontent ownerstakeholders-whoretainaccountability for accuracy and approvals-to ensure content is published responsibly across markets.

• Contribute to enterprise governance frameworks, including metadata standards, content models, andexpirationpolicies.

• Ensure scalable localization and archival processes are in place to support global consistency.

Digital Experience Platform Enablement

• Partner closely with the Global Digital Content Ops & Production Lead, who executes content creation at scale, to ensure digital strategies are operationalized efficiently and consistently across markets.

• Collaborate with Global Digital Content Ops & Production on the enterprise digital content enablement framework, including content models, templates,componentlibraries, metadata standards, and structured content architecture.

• Inform CMS, DAM, and PIM requirements in partnership with platform and technology teams, based on audience journeys and business needs.

• Support content migration andseparationreadiness by enforcing defined standards, quality criteria, and governance expectations, while Global Digital Content Ops & Production manages execution.

• Enable speedtomarket and scale by ensuring clear division of responsibility between strategic digital content enablement and operational content production,freeing BU teams to focus on product strategy and messaging.

Performance & Optimization

• Define digital content KPIs and success metrics in partnership withcontent owners &DXPteam(SEO/AEO & digital performance analysts).

• Leverage analytics, SEO/AEO, and experimentation to generate datadriven optimization recommendations.

• Partner withcontent ownersto apply performance insights while preserving approved product messaging and claims.

• Enable personalization and testing capabilities through platform configuration and content structure.

Change Leadership

• Lead enterprise adoption of new digital content processes, tools, and ways of working as DePuy Synthes transitions to a standalone company.

• Train, enable, and support BU contributors using standardized templates, workflows, and governance models.

• Influence behavioral and cultural change without direct authority, helping teams shift from legacy, decentralized practices to modern, audiencefirst digital content operations.

• Model a digitalfirst, datadriven mindset during a period of organizational ambiguity.

Strategic Impact

This role will directly contribute to:

• Establishing a unified, compelling digital brand presence for DePuy Synthes as a standalone company

• Accelerating time-to-publish for product, clinical, and educational content

• Improving content quality, consistency, and compliance across global markets

• Enabling surgeon and HCP engagement through relevant, personalized digital experiences

• Driving measurable commercial impact through data-informed content strategy

• Building a scalable, repeatable content operating model that supports global growth

KeyStakeholders

Internal

• Head of Global Digital Experience &CommercialPMO

• Global Digital Content Ops & Production

• Global Digital Clinical Content Lead

• DXP Platform Strategy team and other DXP Product & Channel Owners (.com, Marketing Automation, DPS Community, FSO Marketing Asset Management,Social Media, etc.)

• Business Unit Marketing teams (Joints, Trauma, Spine, Sports Medicine, CMF)

• Professional Education

• HEMA

• Brand/Corporate Communications

• Regional & OUS Marketing Teams

• Regulatory & Compliance

External

• Digital agency partners

• DXP and content technology vendors

• Creative and production agencies(in-house and external)

Scope of Influence

This role does not have direct reports in the near term but carriessignificant influenceacross the organization. The Global DigitalExperienceContent Lead will:

• Influence content priorities and digital adoption across multiple business units

• Shape enterprise content standards, governance, and best practices

• Drive cross-functional alignment between marketing, clinical, regulatory, and digital teams

• Serve as a key voice in platform and capability decisions thatimpactthe global content experience

• Mentor and enable content operations and production team members through collaboration and knowledge sharing

• Enables and governs digital content delivery whilemarketing teamsretainownership of product messaging, claims, and approvals

Experience & Qualifications

Required

• Bachelor's degreerequired

• 8-10+ years of experience in content strategy & development, digital marketing, or digital experience roles

• Demonstrated experience in MedTech, pharmaceutical, healthcare, or other regulated industries

• Experiencewith enterprise digital experience platforms and content management systems

• Proven ability to influence senior stakeholders and drive organizational change without direct authority

• Proven experience leading digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations

• Deep understanding of content governance, lifecycle management, and regulatory compliance in a global context

• Experience translating complex product and clinical information into effective digital content

• Strong analytical skills with the ability to use data to inform content strategy and measure impact

• Excellent communication, presentation, and relationship-building skills

• Experienceoperatingin matrixed, global organizations

Preferred

• Master's degree preferred

• Experience with Sitecore or comparable enterprise DXP platforms

• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud...