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Digital Platform Manager Jobs (NOW HIRING)

Festool USA

Digital Platform Manager

Lebanon, IN · On-site

Position Summary The Digital Platform Manager is the business-side product owner for Festool North America's marketing technology ecosystem. This role owns the roadmap, platform performance ...

loco

Digital Platforms Manager

Costa Mesa, CA · On-site

The Digital Platforms Manager is responsible for shaping and stewarding El Pollo Loco's digital ... Define and communicate platform vision and requirements clearly to cross-functional stakeholders ...

TBN

DIGITAL PLATFORM METADATA ENTRY

Fort Worth, TX · On-site

Digital Platform Metadata Entry Full-time Fort Worth, TX Duties and Responsibilities: * Digital ... Create and manage files that are distributed to various platforms, as well as in-house. * Adding ...

IDEX

Web Platform Manager

Cedar Falls, IA

Viking Pump's customer-facing digital platforms - VikingPump.com, VikingConnect, SmartSite Plus ... The Web Platform Manager owns making these platforms run. This individual is the operating role ...

IDEX Corporation

Web Platform Manager

Cedar Falls, IA · On-site

Viking Pump's customer-facing digital platforms - VikingPump.com, VikingConnect, SmartSite Plus ... The Web Platform Manager owns making these platforms run. This individual is the operating role ...

El Pollo Loco

Digital Platforms Manager

Costa Mesa, CA · On-site

$110K - $130K/yr

The Digital Platforms Manager is responsible for shaping and stewarding El Pollo Loco's digital ... Define and communicate platform vision and requirements clearly to cross-functional stakeholders ...

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How much do digital platform manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for digital platform manager in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is a digital platform manager?

A Digital Platform Manager is responsible for overseeing the development, maintenance, and optimization of digital platforms such as websites, mobile apps, or e-commerce systems. They collaborate with cross-functional teams including marketing, IT, and customer service to ensure these platforms meet business objectives and provide a seamless user experience. Their role often includes analyzing performance data, managing updates, and implementing new features to enhance engagement and functionality. Digital Platform Managers also stay updated on industry trends and emerging technologies to keep the platform competitive.

What are the key skills and qualifications needed to thrive as a digital platform manager, and why are they important?

To thrive as a Digital Platform Manager, you need expertise in digital strategy, platform management, analytics, and often a degree in marketing, IT, or a related field. Familiarity with content management systems (CMS), web analytics tools, SEO platforms, and sometimes certifications like Google Analytics or Agile methodologies are typically required. Strong leadership, problem-solving, and communication skills help you effectively coordinate teams and align digital initiatives with business goals. These competencies ensure optimal platform performance, user engagement, and the ability to adapt quickly in a dynamic digital landscape.

What are some common challenges digital platform managers face when coordinating with cross-functional teams?

Digital Platform Managers often collaborate with product, engineering, marketing, and customer support teams to ensure seamless platform operations and feature rollouts. A common challenge is aligning priorities and timelines across these diverse groups, as each may have different goals and workflows. Effective communication, proactive project management, and flexibility are key to overcoming potential misalignments and ensuring that platform updates meet business and user needs. Building strong relationships and regularly syncing with stakeholders helps Digital Platform Managers navigate these challenges successfully.

What is the difference between Digital Platform Manager vs Digital Marketing Manager?

AspectDigital Platform ManagerDigital Marketing Manager
Primary FocusManaging digital platforms, infrastructure, and technology systemsDeveloping and executing marketing campaigns across digital channels
Skills & CertificationsTechnical skills, project management, platform-specific certificationsMarketing strategies, analytics, content creation
Work EnvironmentIT teams, product teams, technology-focused settingsMarketing teams, creative departments, advertising agencies
Industry UsageTech companies, e-commerce, SaaS providersRetail, consumer goods, service industries

The Digital Platform Manager primarily oversees the technical aspects of digital platforms, ensuring their functionality and integration. In contrast, the Digital Marketing Manager focuses on creating and implementing marketing strategies to promote products or services online. While both roles require digital expertise, their core responsibilities and skill sets differ significantly, making each essential in their respective areas.

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What cities are hiring for Digital Platform Manager jobs?

Cities with the most Digital Platform Manager job openings:

What states have the most Digital Platform Manager jobs?

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What job categories do people searching Digital Platform Manager jobs look for?

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Digital Platform Manager jobs near you
Infographic showing various Digital Platform Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Digital Platform Manager

Lebanon, IN • On-site

Festool USA
51 - 200 employees
Learn more about Festool USAexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

Position Summary
The Digital Platform Manager is the business-side product owner for Festool North America's marketing technology ecosystem. This role owns the roadmap, platform performance, integrations, governance, and scalability of the digital systems that support the website, consumer-facing CRM, lifecycle marketing, personalization, analytics, commerce, and future marketing capabilities. This role partners closely with IT, external agencies and developers, as well as global teams to ensure regional business objectives are met.
What You'll Do
Digital Product Strategy and Roadmap
  • Own and manage the digital product roadmap for Festool North America's websites and connected marketing technology ecosystem, aligning platform priorities to business goals, customer experience needs, and long-term digital marketing maturity.
  • Continuously research emerging marketing technologies, platform enhancements, automation opportunities, and industry best practices to improve digital marketing maturity and scalability
  • Own platform performance against commercial customer-journey outcomes, including traffic quality, engagement, consideration, dealer/eCommerce handoff, conversion registration and repeat engagement.

Requirements and Delivery
  • Translate marketing, ecommerce, consumer-facing CRM, analytics, and customer experience needs into clear business requirements, user stories, acceptance criteria, and technical briefs.
  • Manage platform enhancements, QA, testing, deployments, and post-launch optimization in partnership with internal stakeholders, IT, global teams, agencies, developers, and vendors.

Platform Architecture, Integration, and Administration
  • Architect, build, and optimize workflows, data flows, integrations, automation, personalization, and reporting capabilities across the marketing technology ecosystem.
  • Lead onboarding, configuration, and day-to-day administration of marketing technology platforms, ensuring tools are properly set up, connected, maintained, and adopted by the business.

Governance and Business Enablement
  • Establish and maintain governance for platform access, documentation, data quality, release management, tagging, tracking, and integration standards.
  • Enable marketing, ecommerce, consumer-facing CRM, content, analytics, and demand generation teams by ensuring digital platforms support campaigns, automation, testing, personalization, reporting, operational efficiency, and future growth
  • Proactively identify and resolve delivery barriers across regional and global stakeholders, escalating dependencies with clear business impact, alternatives and required decisions.

Qualifications
Minimum requirements to competently perform the key responsibilities of this job in terms of educational background, work experience, licenses/certifications or other knowledge, skills, and abilities.
Basic Requirements
  • Bachelor's degree with relevant focus, such as Marketing, Business, Information Systems, Digital Technology, or related field.
  • 5+ years' experience in digital marketing, ecommerce, marketing technology, digital product management, or related field.
  • Experience working with marketing technology platforms, including website/CMS platforms, consumer-facing CRM systems, marketing automation tools, analytics/reporting platforms, customer data platforms, and ecommerce integrations; examples may include Sitecore, WordPress, Salesforce, HubSpot, Klaviyo, Google Analytics, Shopify, or similar tools.
  • Proven ability to translate business needs into clear requirements, documentation, user stories, or technical briefs for developers, agencies, vendors, and cross-functional partners.
  • Experience supporting digital workflows, platform governance, QA, release management, data quality, reporting, or integration processes.
  • Strong communication, organization, and project management skills with the ability to manage multiple priorities across marketing, IT, agencies, vendors, and business stakeholders.
  • Must be based in or within a reasonable commuting distance of Lebanon, IN, and available to work onsite a minimum of two days per week to support collaboration, communication, and alignment with the Marketing team.

Preferred Qualifications
  • Experience working in durable goods, premium consumer/professional products, ecommerce.
  • Experience supporting first-party data, customer segmentation, personalization, lifecycle marketing, or marketing automation initiatives.
  • Experience improving digital workflows, platform governance, documentation, QA, release management, or integration processes.
  • Experience working with cross-functional teams to deliver digital initiatives involving marketing, IT, agencies, vendors, and business stakeholders
Travel Requirements
  • 25% - regular domestic and occasional international as needed

OTHER DUTIES
  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Why choose FESTOOL?
Since 1925, we have been developing power tools that meet the highest demands of professional craftspeople. It is only through a direct exchange with them that enables us to understand their ever-changing challenges and needs.
It is their ideas and, above all, their criticism that inspire us to question the status quo and to think of new, holistic product and system solutions that make the daily work of professional craftspeople easier, safer and more productive.
And that will always be true for us: the success of our customers is our greatest success - and the best praise. This has always been what drives us at Festool and what makes us proud.
Every tool is only as good as the person behind it. That's why at Festool, we look for people who want to make an impact alongside more than 3,000 colleagues worldwide. Join our team and experience the pride of building the world's best power tools as part of a family-owned company.
Benefits That Support Your Growth and Wellbeing:
  • Culture: 2024 Best Places to work recipient and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance and more
  • Wellbeing: Comprehensive benefits package including:
    • We provide paid holidays that follows statutory and provincial laws
    • Generous Vacation / PTO package
    • Continuing educational reimbursement benefits upon eligibility
    • Health insurance: medical, dental, vision, short/long term disability, optional life insurance available
    • 401k with company match up to 6%
    • Company arranged paid corporate volunteer day
    • Competitive wages and benefits
    • Parental paid leave policy

  • Learning & Development: As a company dedicated to employee growth, we offer a wide array of developmental opportunities such as continuing educational reimbursement benefits (upon eligibility), leadership training programs, and wellness initiatives to support personal and professional growth
  • Social Impact: Employee-led resource groups including Leadership Advisory Counsil, Festool Fun Committee and Ladies of Festool Team, annual paid volunteer day and several charitable initiatives across the U.S. and globally (e.g., Blankets for Animal Shelters in the Lebanon facility.)
TTS Tooltechnic Systems North America LP, Festool USA LLC, Festool Canada Inc., and Systainer Systems North America, LLC are equal opportunity employers. We provide equal employment opportunities to all employees and applicants and prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable federal, state, or local law.

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