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Digital Platform Manager Jobs in Michigan (NOW HIRING)

Flexco

Digital Product Manager

Grand Rapids, MI · Hybrid

Flexco is a privately held, professionally managed organization that believes that culture drives ... Collaborate with operations, manufacturing, supply chain, and others to ensure the digital platform ...

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Digital Platform Manager information

See Michigan salary details

$57.5K

$97.4K

$146.4K

How much do digital platform manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital platform manager in Michigan is $97,381.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,800.00 and $118,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Platform Manager vs Digital Marketing Manager?

AspectDigital Platform ManagerDigital Marketing Manager
Primary FocusManaging digital platforms, infrastructure, and technology systemsDeveloping and executing marketing campaigns across digital channels
Skills & CertificationsTechnical skills, project management, platform-specific certificationsMarketing strategies, analytics, content creation
Work EnvironmentIT teams, product teams, technology-focused settingsMarketing teams, creative departments, advertising agencies
Industry UsageTech companies, e-commerce, SaaS providersRetail, consumer goods, service industries

The Digital Platform Manager primarily oversees the technical aspects of digital platforms, ensuring their functionality and integration. In contrast, the Digital Marketing Manager focuses on creating and implementing marketing strategies to promote products or services online. While both roles require digital expertise, their core responsibilities and skill sets differ significantly, making each essential in their respective areas.

What are some common challenges digital platform managers face when coordinating with cross-functional teams?

Digital Platform Managers often collaborate with product, engineering, marketing, and customer support teams to ensure seamless platform operations and feature rollouts. A common challenge is aligning priorities and timelines across these diverse groups, as each may have different goals and workflows. Effective communication, proactive project management, and flexibility are key to overcoming potential misalignments and ensuring that platform updates meet business and user needs. Building strong relationships and regularly syncing with stakeholders helps Digital Platform Managers navigate these challenges successfully.

What are the key skills and qualifications needed to thrive as a digital platform manager, and why are they important?

To thrive as a Digital Platform Manager, you need expertise in digital strategy, platform management, analytics, and often a degree in marketing, IT, or a related field. Familiarity with content management systems (CMS), web analytics tools, SEO platforms, and sometimes certifications like Google Analytics or Agile methodologies are typically required. Strong leadership, problem-solving, and communication skills help you effectively coordinate teams and align digital initiatives with business goals. These competencies ensure optimal platform performance, user engagement, and the ability to adapt quickly in a dynamic digital landscape.

What is a digital platform manager?

A Digital Platform Manager is responsible for overseeing the development, maintenance, and optimization of digital platforms such as websites, mobile apps, or e-commerce systems. They collaborate with cross-functional teams including marketing, IT, and customer service to ensure these platforms meet business objectives and provide a seamless user experience. Their role often includes analyzing performance data, managing updates, and implementing new features to enhance engagement and functionality. Digital Platform Managers also stay updated on industry trends and emerging technologies to keep the platform competitive.
What are popular job titles related to Digital Platform Manager jobs in Michigan? For Digital Platform Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Platform Manager jobs in Michigan look for? The top searched job categories for Digital Platform Manager jobs in Michigan are:
What cities in Michigan are hiring for Digital Platform Manager jobs? Cities in Michigan with the most Digital Platform Manager job openings:
Digital Platform Manager jobs near you
Infographic showing various Digital Platform Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $97,381 per year, or $46.8 per hour.

Senior Digital Platform Manager

FIRST MERCHANTS

Royal Oak, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 5 days ago

First Merchants Bank rating

7.8

Company rating: 7.8 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

90th of 171 rated banks

Job description

First Merchants Bank is seeking a Senior Digital Platform Manager to join our team! This position is responsible for managing the lifecycle of assigned digital platforms and products, ensuring alignment with strategic goals and delivering exceptional client experiences. This role supports the development and execution of platforms roadmaps, collaborates with cross-functional teams, and drives initiatives that enhance digital capabilities across the omnichannel experience in alignment with the LOB objectives. The Senior Digital Platform Manager will be a SME on the digital platform, advocate for client needs, and drive the execution of continuous improvements of digital solutions for the consumer bank.

Essential Duties & Responsibilities: 

  • Manage assigned digital platforms, including roadmap development, feature prioritization, and lifecycle planning. Conduct ROI analysis, market research, and business case development for platform enhancements.
  • Identify opportunities to improve client experience through digital solutions; Collaborate with Marketing and Sales to support campaigns and training that drive platform adoption.
  • Partner with IT, Operations, Compliance, and other stakeholders to ensure successful delivery of platform initiatives.
  • Support vendor relationships and contribute to contract reviews and roadmap alignment for assigned platforms.
  • Monitor platform performance metrics and user feedback to inform enhancements. Report findings and performance to key stakeholders.
  • Track KPIs and report on progress toward strategic goals. 
  • Recommend and implement process enhancements that improve efficiency and reduce friction in digital experiences.
  • Develop, publish, and maintain product documentation, training materials, and supporting artifacts.
  • Serve as a subject matter expert for assigned platforms. 
  • Ensure platform initiatives comply with regulatory requirements and internal policies; Partner with Risk and Compliance teams to assess and mitigate risks.
  • Stay informed on industry trends and emerging technologies, including AI, to identify future opportunities.

To be successful in this position, we require the following:

  • Bachelor’s degree in business, finance, or a related field OR an associate degree/two years of college + two (2) years of related work/military experience ­OR four (4) years of related work/military experience (plus any additional required experience). 
  • A minimum of five (5) years of experience in product management, project management, business analysis, project coordination, operations, or related roles.
  • Relevant certifications such as Project Management Professional (PMP), Six Sigma, or Agile (e.g., Certified Product Owner, Scaled Agile Framework, etc.).
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities with the ability to distill complex information into actionable insights. 

The following would be a plus: 

  • Commitment to the mission and values of the organization 
  • High degree of integrity, discretion, and professionalism
  • Collaborative and team-oriented approach to partnerships
  • Ability to work independently and thrive in dynamic, fast-paced environments 
  • Empathetic and mission-driven, prioritizing relationships built on respect and compassion
  • Demonstrated exceptional organizational, time management, and attention to detail

First Merchants offers the following:

  • Base Pay PLUS Bonuses
  • Medical, Dental and Vision Insurance
  • 401k
  • Health Savings and Flexible Spending Accounts
  • Vacation/Sick Time
  • Paid Holidays
  • Paid Parental Leave
  • Tuition Reimbursement
  • Additional Benefits

A little about us:

First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy.

Our Vision is:

To enhance the financial wellness of the diverse communities we serve.

Our Mission is:

To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders.

Our Team:

"We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging."

Apply today to begin your career with us!

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