ZipRecruiter

Log In

1

Digital Platform Manager Jobs in Michigan (NOW HIRING)

Lthc

Director Digital Delivery

Dewitt, MI · On-site

The Director oversees cross-functional digital capabilities, including product management, UX, ... platforms, ensuring a secure, scalable, and high-performing digital ecosystem. * Leads the ...

Lthc

Director Digital Delivery

Dewitt, MI · On-site

The Director oversees cross-functional digital capabilities, including product management, UX, ... platforms, ensuring a secure, scalable, and high-performing digital ecosystem. * Leads the ...

Lthc

Director Digital Delivery

Dewitt, MI

The Director oversees cross-functional digital capabilities, including product management, UX, ... platforms, ensuring a secure, scalable, and high-performing digital ecosystem. * Leads the ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

$80K/yr

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and ... Build and execute social media strategy through competitive research, platform determination ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and ... Build and execute social media strategy through competitive research, platform determination ...

SS Digital Media

Digital Content Manager

Troy, MI

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and ... Build and execute social media strategy through competitive research, platform determination ...

SS Digital Media

Digital Content Manager

Troy, MI · On-site

SSDM is looking for its next Digital Content Manager. This role will lead content at the agency and ... Build and execute social media strategy through competitive research, platform determination ...

Danaher

$97K - $115K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Ann Arbor, MI

$96K - $114K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

$90K - $107K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

$85K - $101K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Flint, MI · On-site

$95K - $113K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

$90K - $107K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Allendale, MI · On-site

$85K - $101K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Kalamazoo, MI

$93K - $110K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

$91K - $108K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

Digital Analyst Internships

Allendale, MI

$85K - $101K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

Danaher

$96K - $114K/yr

Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...

previous pagenext page

Showing results 21-40

All JobsDigital Platform JobsDigital Platform Manager JobsDigital Platform Manager Jobs in Michigan

Digital Platform Manager information

See Michigan salary details

$57.5K

$97.4K

$146.4K

How much do digital platform manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for digital platform manager in Michigan is $97,381.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,800.00 and $118,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Platform Manager vs Digital Marketing Manager?

AspectDigital Platform ManagerDigital Marketing Manager
Primary FocusManaging digital platforms, infrastructure, and technology systemsDeveloping and executing marketing campaigns across digital channels
Skills & CertificationsTechnical skills, project management, platform-specific certificationsMarketing strategies, analytics, content creation
Work EnvironmentIT teams, product teams, technology-focused settingsMarketing teams, creative departments, advertising agencies
Industry UsageTech companies, e-commerce, SaaS providersRetail, consumer goods, service industries

The Digital Platform Manager primarily oversees the technical aspects of digital platforms, ensuring their functionality and integration. In contrast, the Digital Marketing Manager focuses on creating and implementing marketing strategies to promote products or services online. While both roles require digital expertise, their core responsibilities and skill sets differ significantly, making each essential in their respective areas.

What are some common challenges digital platform managers face when coordinating with cross-functional teams?

Digital Platform Managers often collaborate with product, engineering, marketing, and customer support teams to ensure seamless platform operations and feature rollouts. A common challenge is aligning priorities and timelines across these diverse groups, as each may have different goals and workflows. Effective communication, proactive project management, and flexibility are key to overcoming potential misalignments and ensuring that platform updates meet business and user needs. Building strong relationships and regularly syncing with stakeholders helps Digital Platform Managers navigate these challenges successfully.

What are the key skills and qualifications needed to thrive as a digital platform manager, and why are they important?

To thrive as a Digital Platform Manager, you need expertise in digital strategy, platform management, analytics, and often a degree in marketing, IT, or a related field. Familiarity with content management systems (CMS), web analytics tools, SEO platforms, and sometimes certifications like Google Analytics or Agile methodologies are typically required. Strong leadership, problem-solving, and communication skills help you effectively coordinate teams and align digital initiatives with business goals. These competencies ensure optimal platform performance, user engagement, and the ability to adapt quickly in a dynamic digital landscape.

What is a digital platform manager?

A Digital Platform Manager is responsible for overseeing the development, maintenance, and optimization of digital platforms such as websites, mobile apps, or e-commerce systems. They collaborate with cross-functional teams including marketing, IT, and customer service to ensure these platforms meet business objectives and provide a seamless user experience. Their role often includes analyzing performance data, managing updates, and implementing new features to enhance engagement and functionality. Digital Platform Managers also stay updated on industry trends and emerging technologies to keep the platform competitive.
What are popular job titles related to Digital Platform Manager jobs in Michigan? For Digital Platform Manager jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Platform Manager jobs in Michigan look for? The top searched job categories for Digital Platform Manager jobs in Michigan are:
What cities in Michigan are hiring for Digital Platform Manager jobs? Cities in Michigan with the most Digital Platform Manager job openings:
Digital Platform Manager jobs near you
Infographic showing various Digital Platform Manager job openings in Michigan as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $97,381 per year, or $46.8 per hour.

Digital Marketing & Media Manager

Avery Brewing

Grand Rapids, MI

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Job description

Please note: This role is located in Grand Rapids, MI.
SUMMARY
The Digital Marketing amp; Media Manager is responsible for leading the development, execution, and performance management of digital marketing across Paid Media, Owned Media and E-commerce platforms.
This role ensures that all digital touchpoints are aligned within a cohesive consumer connection strategy, with clear objectives, structured KPIs, and data-driven optimization. The Manager partners closely with Brand, Content, Trade Marketing, and external agencies to deliver integrated campaigns and measurable business impact.
A key focus of this role is to translate data into actionable insights, define clear strategies, and ensure that all digital investments are effectively planned, tracked, and optimized.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
Digital Strategy amp; Channel Leadership
  • Lead the development of integrated digital strategies across Paid Media, Owned Media, and E-commerce
  • Define the role of each channel within the consumer journey and overall brand strategy
  • Translate business objectives into clear digital plans with defined KPIs and success metrics
  • Provide recommendations on investment allocation and optimization based on performance and business priorities
Performance Management amp; KPI Ownership
  • Own the definition and tracking of KPIs across all digital channels (monthly and yearly)
  • Ensure performance is measured against clear targets and benchmarks
  • Identify performance gaps and proactively recommend corrective actions
  • Deliver structured, decision-oriented reporting with insights and forward-looking recommendations
Campaign Planning, Execution amp; Optimization
  • Lead the development of end-to-end communication plans for key campaigns
  • Ensure each campaign includes clear objectives, target audience, channel roles, and KPIs
  • Oversee campaign execution across Paid Media, Owned Media, and E-commerce
  • Monitor in-flight performance and drive ongoing optimization and adjustments
  • Conduct post-campaign analysis and apply learnings to future initiatives
Content amp; Consumer Experience Alignment
  • Ensure consistency of messaging and storytelling across all digital touchpoints in collaboration with the Brand Management team
  • Define content needs by channel and work with internal teams and agencies to deliver required assets
  • Align paid, owned, and earned media efforts to create a seamless consumer experience
E-commerce amp; Digital Shelf Optimization
  • Lead digital strategy and performance tracking across key e-commerce platforms (e.g., Instacart, DoorDash, etc.)
  • Define KPIs and success metrics tied to business outcomes (e.g., sales, ROS, conversion)
  • Develop and implement test-and-learn frameworks to optimize performance and investment
  • Collaborate with Trade Marketing and Sales teams to align digital efforts with commercial priorities
Website amp; Owned Media Management
  • Define the role and strategy of the website and owned digital platforms within the ecosystem
  • Establish KPIs and success metrics aligned with business objectives
  • Oversee performance tracking, content updates, and continuous optimization
  • Ensure the website effectively supports engagement, conversion, and brand storytelling
Agency amp; Vendor Management
  • Lead day-to-day management of media agencies, platform partners, and digital vendors
  • Ensure deliverables meet expectations in terms of strategy, execution, and performance
  • Challenge and guide partners to continuously improve outcomes and efficiency
  • Lead agency active search and continuous improvement
AI, Data amp; Digital Innovation
  • Identify opportunities to leverage AI tools and technologies to enhance consumer engagement, content effectiveness, and overall digital performance across Paid Media, Owned Media, and E-commerce
  • Support the development of an AI readiness approach, ensuring digital touchpoints (website, media, e-commerce platforms) are structured to enable better data utilization and optimization
  • Partner with internal teams and external partners to explore how AI can improve targeting, personalization, content generation, and campaign performance
  • Ensure digital assets and platforms are optimized for emerging AI-driven discovery (e.g., AI search, recommendation engines, retail media algorithms)
  • Evaluate and test new AI-driven tools or capabilities that can improve efficiency, insights generation, and decision-making
Cross-Functional Collaboration
  • Partner with Brand, Creative, Trade Marketing, and Sales teams to ensure alignment
  • Support integrated planning across campaigns, content, and commercial initiatives
  • Communicate digital strategy and performance clearly to internal stakeholders
QUALIFICATIONS, SKILLS, KNOWLEDGE amp; EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor's degree (B. A.) from four-year College or University, preferably in Communications or Marketing.
  • 5 years experience in managing digital platforms (Website, Newsletter) and social media channels (Facebook, Twitter, Instagram, TikTok) for a mid to large corporation.
  • Experience managing paid media, digital platforms, and e-commerce environments for a mid to large corporation.
  • Experience managing PR and content campaigns.
  • Integrates analysis, intuition, and future orientation to make strategic, creative, and well-reasoned recommendations:
    • Strong analytical mindset with the ability to interpret data and drive decisions
    • Ability to develop clear strategies and translate them into execution
  • Strong organizational and project management skills
  • Effective communication and stakeholder management
  • Proactive, solution-oriented, and comfortable working in a fast-paced environment
  • Alcohol beverage industry experience with an existing interest in craft beer preferred.
  • Proficient in Microsoft Office Suite.
  • Positive attitude, infectious personal drive that energizes others.
  • A valued team player that is a role model for collaboration.
  • Communicates clearly and succinctly; makes complex issues easy to understand.
  • Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.
Physical Demands
  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.
Work Environment
  • The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually quiet.
Compensation amp; Benefits:
  • Competitive Salary Range
  • Health, dental, vision, and other coverage for all employees starts date of hire.
  • 401(k) matching
  • Paid time off, volunteer time, and floating holidays
  • Employee Assistance Program
  • Paid sabbaticals with tenure
  • Paid parental leave for all employees

Apply