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Digital Content Lead Jobs in Michigan (NOW HIRING)

Michigan Association of School Boards

Be Seen First

Creative Content Manager

East Lansing, MI · On-site

$65K - $75K/yr

Lead MASB's social media strategy , publishing, audience engagement and platform growth. * Manage ... and digital content. * Strong project management and organizational skills, with the ability to ...

Michigan Association of School Boards

Be Seen First

Creative Content Manager

Lansing, MI · On-site

$65K - $75K/yr

Lead MASB's social media strategy , publishing, audience engagement and platform growth. * Manage ... and digital content. * Strong project management and organizational skills, with the ability to ...

Jobtailor

Digital Tools Manager

Detroit, MI · On-site

$110 - $150/hr

Lead client adoption through effective change management, training, and implementation support. * Manage the Digital Content Specialist and external content development partners to ensure timely ...

Madonna University

Marketing Manager

Livonia, MI · On-site

Lead content strategy - Oversees creation of compelling stories, videos, photography, and digital content that highlight student success, academic programs, and campus life. * Ensure brand ...

Faurecia

Digital Communications Specialist

Auburn Hills, MI · On-site

$50K - $67K/yr

You'll take the lead on shaping and executing digital communications across channels, helping us connect, engage, and grow through smart, compelling content. This is a hands-on role where ideas turn ...

Faurecia

Digital Communications Specialist

Auburn Hills, MI

$50K - $67K/yr

You'll take the lead on shaping and executing digital communications across channels, helping us connect, engage, and grow through smart, compelling content. This is a hands-on role where ideas turn ...

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All JobsDigital Content Lead JobsDigital Content Lead Jobs in Michigan

Digital Content Lead information

See Michigan salary details

$20K

$72.5K

$173K

How much do digital content lead jobs pay per year?

As of Aug 30, 2026, the average yearly pay for digital content lead in Michigan is $72,534.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,900.00 and $80,600.00 per year, depending on experience, location, and employer.

How does a digital content lead typically collaborate with other departments to ensure cohesive brand messaging?

A Digital Content Lead frequently works cross-functionally with marketing, design, product, and communications teams to align content strategies with overall business goals. This collaboration involves regular meetings, joint planning sessions, and feedback loops to ensure that all digital content supports unified brand messaging and campaign objectives. By fostering open communication and leveraging insights from various departments, the Digital Content Lead helps maintain consistency and maximizes the impact of digital initiatives across platforms.

What are the key skills and qualifications needed to thrive as a digital content lead, and why are they important?

To thrive as a Digital Content Lead, you need expertise in content strategy, digital marketing, and strong writing and editing skills, typically supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), SEO tools, analytics platforms, and sometimes certifications in digital marketing or content strategy are highly valued. Excellent leadership, project management, and cross-functional communication skills help you guide teams and manage diverse content projects effectively. These skills are crucial for driving brand engagement, ensuring consistent messaging, and meeting organizational goals in a dynamic digital landscape.

What is the difference between Digital Content Lead vs Content Strategist?

AspectDigital Content LeadContent Strategist
Primary FocusOversees content creation, management, and distribution across digital platformsDevelops content plans and strategies aligned with business goals
Required SkillsContent management, digital marketing, team coordinationContent planning, audience analysis, strategic thinking
Work EnvironmentMarketing teams, digital agencies, in-house marketing departmentsMarketing teams, branding agencies, corporate communications
Common UsageUsed in digital marketing, media, and online content managementUsed in content planning, branding, and marketing strategy

The Digital Content Lead focuses on managing and executing digital content operations, while the Content Strategist emphasizes planning and developing content strategies. Both roles collaborate closely but serve different functions within digital marketing teams.

What is a digital content lead?

A digital content lead is a professional responsible for developing, managing, and overseeing digital content strategies across online platforms. They coordinate content creation, ensure brand consistency, and often use tools like content management systems (CMS) and analytics to optimize engagement and performance.

What is the role of a digital content lead?

A digital content lead is responsible for developing, managing, and executing digital content strategies across online platforms. They oversee content creation, ensure brand consistency, analyze performance metrics, and collaborate with marketing and design teams to engage target audiences effectively.

What are popular job titles related to Digital Content Lead jobs in Michigan?

For Digital Content Lead jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Digital Content Lead jobs in Michigan look for?

The top searched job categories for Digital Content Lead jobs in Michigan are:

Digital Content Lead jobs near you
Infographic showing various Digital Content Lead job openings in Michigan as of August 2026, with employment types broken down into 81% Full Time, 17% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $72,534 per year, or $34.9 per hour.

Remote Games Portfolio & Digital Content Lead

Lansing, MI • On-site

NeoPollard Interactive
Internet and IT • 51 - 200 employees
Learn more about NeoPollard Interactiveexternal

$70 - $95/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Job description

We are NeoPollard Interactive. Digitally born, player-focused, and proudly powering the most profitable iLottery programs in North America through our interactive games, powerful gaming systems, and comprehensive suite of player services.

We are innovative. From inception, innovation has been the core of NPi. As one of the first iLottery platform providers in North America, we laid the groundwork — helping pioneer the introduction and successful launch of some of the first iLottery programs in the U.S. We deliver innovative solutions and cutting-edge technology to our partners with an industry-proven track record of revenue growth.

We are one-of-a-kind. The only Lottery supplier in North America exclusively focused on iLottery. We have one central focus; creating the most intuitive and fun iLottery experiences for players. Our sole focus drives our innovation and success in the iLottery space.

We are industry experts.Serving the largest share of U.S. Lotteries that currently sell online with a track record of powering iLottery success through our state-of-the-art technology, top-performing game content, and innovative and comprehensive iLottery services.

We are NPi. Join us.

WHAT YOU WILL DO

We are seeking a detail-oriented and results-driven Games Portfolio and Digital Content Manager to join our team. In this role, you will be responsible for overseeing the end-to-end management of the games portfolio and all customer-facing website content. This includes managing the full game lifecycle, maintaining high-quality digital experiences, and ensuring timely and accurate content delivery across platforms.

Content Management

·Manage daily updates of lottery content via Contentful CMS, adapting assets to suit each platform.

·Develop and maintain landing pages, Lottery Learning Link, promotional pages, and player-facing bonuses, ensuring high-quality user experiences.

·Request game, website and acquisition graphics, build, and create banners, pop-ups, landing pages and marketing materials

Client & Partner Relationships

·Point of contact with clients and internal teams to gain approval of fast-moving content plan

·Collaborate with back-end developers to integrate and develop front-end components seamlessly.

·Collaborating with Analytics teams to ensure accurate tracking of newly generated content.

·Comfortable reviewing sites and content responsively (e.g., through dev tools, different browsers, and physical devices) to ensure quality and consistency.

Games portfolio management

  • Prepare roadmap games for existing vendors
  • Manage game release timelines and ensure delivery dates are met
  • Interact with multi-cross-functional teams (marketing, product, creative, editing, etc) to get the games launched according to the roadmap
  • Perform the game launch asset briefing process (graphic and descriptive)
  • Manage operational dealings with vendors
  • Perform QA on games in UAT and Production
  • Review customer-facing game material on the website
  • Perform Game approvals tasks
  • Promotionalcampaign testing
  • Other duties as assigned

WHAT YOU WILL BRING

  • BA/BS Marketing, Business or equivalent experience
  • Gaming experience required; must be familiar with industry
  • Experience with on-line gaming industry; Mobile app gamer, casino goer and/or fantasy sports player a plus
  • Product management or project management experience a plus
  • Excellent organizational and communication skills
  • Must be self-motivated and take on tasks without direction
  • Responsible, detail oriented, well organized, independent, ability to learn quickly, multi-tasking,great interpersonalskills, team player
  • Excellent project management, time management and problem-solving skills
  • Experience in data driven prioritization
  • Proficient in Word, PowerPoint, Excel and Outlook
  • Ability to work independently and collaboratively with cross-functional teams
  • Some travel required
  • Must be available to work during the bulk of EST business hours. May need to adjust schedule periodically to accommodate clients and partners in other time zones.
  • This position is remote and can reside in Canada or US.

WHY WORK AT NPI?
We hire the best.

We prioritize innovation.

We support and empower our team.

Join us as we continue to shape the future of the iLottery industry by delivering players’ favorite games across all channels and driving outstanding returns for good causes.

Our team member benefits include…

•Comprehensive Health, Vision, and Dental Insurance

•Life Insurance & AD&D Insurance

•401K Savings & RRSP Program

•Paid Vacation and Personal Time

•Wellness and Employee Assistance Program (EAP) from Ulliance Life

•Company-Provided Laptop and Cellphone

•Career Development Opportunities, including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)

•Quarterly Performance-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service

•Paid Parental Leave Program

ABOUT NEOPOLLARD INTERACTIVE

Born in the digital domain, NeoPollard Interactive LLC (“NPi”) is an award-winning supplier of best-in-class iLottery solutions to the North American lottery market. Serving the largest share of U.S. lotteries that currently sell online, NPi helped pioneer the successful introduction of iLottery in the U.S. and is North America’s proven partner of choice to enable regulated lotteries to design and deploy complex gaming solutions in support of generating incremental revenue for good causes through the online channel. NPi offers cutting-edge technology, a full suite of managed services, and the industry’s top-performing game content as part of its innovative and comprehensive approach to partnering for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames S.A.(Nasdaq: NGMS)—both globally recognized industry leaders—NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.

Pollard iLottery Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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