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Digital Strategist Jobs in Michigan (NOW HIRING)

KBTS Technologies Inc

Sr. Digital Strategist

Detroit, MI · On-site

$75K - $86K/yr

DIRECT CLIENT: Sr. Digital Strategist Duration: 12+ months Location: Detroit, MI Rate: $doe/hr W2/1099 Hybrid - 3 days a week onsite work Required. Responsible for the management of external digital ...

Aquent

Sr. Digital Strategist

Detroit, MI · On-site

$56.25 - $62.50/hr

We are seeking a Senior Digital Strategist for a flexible, part-time contract role (avg. 28 hrs/week, 1 day/week onsite in Downtown Detroit) with a leading regional energy provider. We are looking ...

Stem Xpert

Senior Digital Strategist

Lansing, MI

Skills Required Digital space marketing and/or management consulting Organizational design Process design and optimization Digital governance Excellent communication skills Experience Prefered: Past ...

Omnicom

Senior Strategist

Birmingham, MI · On-site

Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies * Assume lead or support role (depending on the ...

Omnicom

Senior Strategist

Birmingham, MI · On-site

Strategy MRM is part of the Omnicom Precision Marketing activation practice. This practice ... You will also make both proactive and reactive recommendations for other emerging digital ...

Omnicom

Senior Strategist

Birmingham, MI · Hybrid

Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies * Assume lead or support role (depending on the ...

Omnicom

Senior Strategist

Birmingham, MI · Hybrid

Formulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies * Assume lead or support role (depending on the ...

Resource Consultings Services Inc

IT Strategist

Lansing, MI · On-site

$83K - $95K/yr

IT Strategist Duration: 1 year with possible extension. Location: Lansing, MI 48933- Hybrid Local candidates only In-person Interview Must Have: - 5+ years of IT project management experience ...

Ohio Health

As a critical pillar of the organization's strategy to differentiate on experience, this leader will integrate digital capabilities across scheduling, access, communication, navigation, and virtual ...

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All JobsDigital Strategist JobsDigital Strategist Jobs in Michigan

Digital Strategist information

See Michigan salary details

$25.7K

$80.3K

$118.5K

How much do digital strategist jobs pay per year?

As of Aug 25, 2026, the average yearly pay for digital strategist in Michigan is $80,296.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $82,400.00 per year, depending on experience, location, and employer.

What is a digital strategist?

A Digital Strategist is a professional who develops, implements, and manages digital marketing campaigns and strategies to help organizations achieve their online goals. They analyze market trends, target audiences, and digital channels to create effective plans for brand awareness, engagement, and growth. Digital Strategists often work with social media, SEO, content marketing, email campaigns, and data analytics to optimize digital performance. Their role is crucial in ensuring that a company's online presence aligns with its business objectives and stays ahead of competitors.

What is a digital strategist?

Digital strategists specialize in developing new marketing campaigns for online platforms. Their duties include performing detailed market research, assessing past successes and failures, and identifying competitors and their strategies. As a digital strategist, you must know how to create and promote digital content to maximize brand engagement and increase sales or brand awareness. You often collaborate with the marketing and sales departments to develop unified strategies to improve market positioning for the company or brand.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need strong analytical skills, a deep understanding of digital marketing channels, and experience developing and executing online campaigns, often backed by a degree in marketing or communications. Familiarity with tools like Google Analytics, advertising platforms (e.g., Google Ads, Facebook Ads), SEO tools, and relevant certifications such as Google Analytics Individual Qualification are highly valued. Creative problem-solving, adaptability, and excellent communication skills help Digital Strategists collaborate across teams and respond to evolving digital trends. These skills ensure that strategies are data-driven, effective, and aligned with business goals in a constantly changing digital landscape.

How does a digital strategist typically collaborate with other teams within an organization?

Digital Strategists work closely with various departments, including marketing, content, design, and analytics, to ensure cohesive and effective digital campaigns. They often serve as the bridge between creative teams and technical experts, translating business goals into actionable digital strategies. Regular meetings, brainstorming sessions, and performance reviews are common, as collaboration is key to aligning digital initiatives with overall business objectives. This cross-functional teamwork not only enhances campaign effectiveness but also provides valuable learning opportunities for career growth.

What is the difference between Digital Strategist vs Content Marketer?

AspectDigital StrategistContent Marketer
Primary FocusDeveloping digital marketing strategies across channelsCreating and distributing content to engage audiences
Skills & CertificationsSEO, analytics, digital advertising, strategic planningContent creation, SEO, social media, storytelling
Work EnvironmentMarketing agencies, corporate marketing teams, digital firmsContent agencies, marketing teams, media companies
Industry UsageUsed across various industries for digital campaignsPrimarily in media, advertising, and online brands

The Digital Strategist focuses on planning and executing comprehensive digital marketing strategies, while the Content Marketer specializes in creating engaging content to attract and retain audiences. Both roles often collaborate but serve different core functions within digital marketing efforts.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing and branding plans using tools like analytics, SEO, and social media platforms. The role offers opportunities for creativity, strategic thinking, and growth in a rapidly evolving digital landscape, often requiring skills in data analysis and content management. It can be a rewarding career for those interested in digital marketing and technology trends.

What education do you need to be a digital strategist?

A digital strategist typically holds a bachelor's degree in marketing, communications, business, or a related field. Relevant skills in data analysis, social media, and digital marketing tools are also important, and some roles may prefer or require certifications in areas like Google Analytics or digital marketing platforms.
More about Digital Strategist jobs

What are the most commonly searched types of Digital Strategist jobs in Michigan?

The most popular types of Digital Strategist jobs in Michigan are:

What are popular job titles related to Digital Strategist jobs in Michigan?

For Digital Strategist jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Digital Strategist jobs in Michigan look for?

The top searched job categories for Digital Strategist jobs in Michigan are:

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Cities in Michigan with the most Digital Strategist job openings:

What are popular job titles related to Digital Strategist jobs in MI?

For Digital Strategist jobs in MI, the most frequently searched job titles are:

Digital Strategist jobs near you
Infographic showing various Digital Strategist job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $80,296 per year, or $38.6 per hour.

Sr. Digital Strategist

KBTS Technologies Inc

Detroit, MI • On-site

$75K - $86K/yr

Other

Posted 5 days ago

Job description

DIRECT CLIENT:  

 

Sr. Digital Strategist

Duration: 12+ months

Location: Detroit, MI

Rate: $doe/hr W2/1099

Hybrid – 3 days a week onsite work Required.

Responsible for the management of external digital customer experience projects. Ensures all incoming digital experience projects are tightly defined with clear objectives, measures and appropriate budgets, and are delivered effectively and efficiently.

Key Accountabilities

·        Responsible for leading external digital customer experience initiatives that support business objectives, customer needs, and enterprise priorities.

·        Ensures all incoming digital marketing and communications projects are clearly defined with measurable objectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently.

·        Utilizes innovative, customer-centered, and entrepreneurial approaches to solve complex business challenges and identify new opportunities for digital engagement.

·        Leads budgeting, planning, and coordination of external professional resources, including agencies, contractors, and consultants supporting digital initiatives.

·        Drives strategic thinking to define and achieve business, customer experience, and engagement objectives across digital channels, including websites, applications, and integrated customer journeys.

·        Partners with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes.

·        Leverages customer research, analytics, feedback, and performance data to inform recommendations, optimize experiences, and measure success.

·        Maintains a strong understanding of business unit priorities, customer programs, and enterprise goals to ensure alignment of digital strategies and initiatives.

·        Demonstrates an understanding of customer needs, motivations, and end-to-end journeys, and how they influence digital experience strategy.

·        Supports customer journey mapping, service design, and experience optimization efforts across digital touchpoints.

·        Builds and maintains strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery.

·        Partners with project managers and delivery teams to support prioritization, workflow management, resource planning, and execution.

·        Collaborates closely with UX, content strategy, creative, and development teams to deliver effective digital experiences and content solutions.

·        Champions continuous improvement practices through testing, measurement, optimization, and the application of performance insights and industry best practices.

·        Leads project status reviews, stakeholder communications, and performance reporting.

Qualifications Required

·        Bachelor''s degree.

·        10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives.

·        Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes.

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