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Digital Strategist Jobs in Michigan (NOW HIRING)

Stem Xpert

Senior Digital Strategist

Lansing, MI

Skills Required Digital space marketing and/or management consulting Organizational design Process design and optimization Digital governance Excellent communication skills Experience Prefered: Past ...

Omnicom

Senior Strategist

Birmingham, MI · On-site

Strategy MRM is part of the Omnicom Precision Marketing activation practice. This practice ... You will also make both proactive and reactive recommendations for other emerging digital ...

Omnicom

Senior Strategist

Birmingham, MI · On-site

Strategy MRM is part of the Omnicom Precision Marketing activation practice. This practice ... You will also make both proactive and reactive recommendations for other emerging digital ...

Resource Consultings Services Inc

IT Strategist

Lansing, MI · On-site

$83K - $95K/yr

IT Strategist Duration: 1 year with possible extension. Location: Lansing, MI 48933- Hybrid Local candidates only In-person Interview Must Have: - 5+ years of IT project management experience ...

OneMagnify

Senior Experience Strategist

Detroit, MI · On-site

What you'll need: * 5+ years agency experience in digital strategy, experience design, CX strategy, or integrated marketing with at least 3 years in multi-channel/cross-discipline roles * Strong B2B ...

Ohio Health

As a critical pillar of the organization's strategy to differentiate on experience, this leader will integrate digital capabilities across scheduling, access, communication, navigation, and virtual ...

ProActivate

Digital Sales Manager

Troy, MI · On-site

Our Client is searching for a Digital Sales Manager to join their team and work directly with a ... The candidate will work in tandem with the VP of Sales in revenue strategy, expense management ...

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All JobsDigital Strategist JobsDigital Strategist Jobs in Michigan

Digital Strategist information

See Michigan salary details

$25.7K

$80.3K

$118.5K

How much do digital strategist jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital strategist in Michigan is $80,296.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,500.00 and $82,400.00 per year, depending on experience, location, and employer.

What is a digital strategist?

A Digital Strategist is a professional who develops, implements, and manages digital marketing campaigns and strategies to help organizations achieve their online goals. They analyze market trends, target audiences, and digital channels to create effective plans for brand awareness, engagement, and growth. Digital Strategists often work with social media, SEO, content marketing, email campaigns, and data analytics to optimize digital performance. Their role is crucial in ensuring that a company's online presence aligns with its business objectives and stays ahead of competitors.

What is a digital strategist?

Digital strategists specialize in developing new marketing campaigns for online platforms. Their duties include performing detailed market research, assessing past successes and failures, and identifying competitors and their strategies. As a digital strategist, you must know how to create and promote digital content to maximize brand engagement and increase sales or brand awareness. You often collaborate with the marketing and sales departments to develop unified strategies to improve market positioning for the company or brand.

What skills do I need to be a digital strategist?

A digital strategist needs strong skills in digital marketing, data analysis, and content creation, along with proficiency in tools like Google Analytics, SEO, and social media platforms. Critical thinking, communication, and project management are also essential to develop and execute effective digital campaigns.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using tools like analytics and social media platforms. The role offers opportunities for growth in digital marketing, requiring skills in data analysis, content creation, and strategic planning. It can be a rewarding career for those interested in technology and marketing trends.

How does a digital strategist typically collaborate with other teams within an organization?

Digital Strategists work closely with various departments, including marketing, content, design, and analytics, to ensure cohesive and effective digital campaigns. They often serve as the bridge between creative teams and technical experts, translating business goals into actionable digital strategies. Regular meetings, brainstorming sessions, and performance reviews are common, as collaboration is key to aligning digital initiatives with overall business objectives. This cross-functional teamwork not only enhances campaign effectiveness but also provides valuable learning opportunities for career growth.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need strong analytical skills, a deep understanding of digital marketing channels, and experience developing and executing online campaigns, often backed by a degree in marketing or communications. Familiarity with tools like Google Analytics, advertising platforms (e.g., Google Ads, Facebook Ads), SEO tools, and relevant certifications such as Google Analytics Individual Qualification are highly valued. Creative problem-solving, adaptability, and excellent communication skills help Digital Strategists collaborate across teams and respond to evolving digital trends. These skills ensure that strategies are data-driven, effective, and aligned with business goals in a constantly changing digital landscape.

What is the difference between Digital Strategist vs Content Marketer?

AspectDigital StrategistContent Marketer
Primary FocusDeveloping digital marketing strategies across channelsCreating and distributing content to engage audiences
Skills & CertificationsSEO, analytics, digital advertising, strategic planningContent creation, SEO, social media, storytelling
Work EnvironmentMarketing agencies, corporate marketing teams, digital firmsContent agencies, marketing teams, media companies
Industry UsageUsed across various industries for digital campaignsPrimarily in media, advertising, and online brands

The Digital Strategist focuses on planning and executing comprehensive digital marketing strategies, while the Content Marketer specializes in creating engaging content to attract and retain audiences. Both roles often collaborate but serve different core functions within digital marketing efforts.

More about Digital Strategist jobs
What are the most commonly searched types of Digital Strategist jobs in Michigan? The most popular types of Digital Strategist jobs in Michigan are:
What are popular job titles related to Digital Strategist jobs in Michigan? For Digital Strategist jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Digital Strategist jobs in Michigan look for? The top searched job categories for Digital Strategist jobs in Michigan are:
What cities in Michigan are hiring for Digital Strategist jobs? Cities in Michigan with the most Digital Strategist job openings:
What are popular job titles related to Digital Strategist jobs in MI? For Digital Strategist jobs in MI, the most frequently searched job titles are:
Digital Strategist jobs near you
Infographic showing various Digital Strategist job openings in Michigan as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 100% In-person job distribution, with an average salary of $80,296 per year, or $38.6 per hour.

Regional Digital Strategist

The E.W. Scripps Company

Detroit, MI • Hybrid

$81K - $93K/yr

Full-time

Posted 19 days ago

E.W. Scripps rating

7.9

Company rating: 7.9 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

24th of 76 rated media

Job description

Are you a digital sales expert ready to make a regional impact? Scripps is seeking a Regional Digital Strategist in the Detroit market who will help drive revenue growth by providing expert product knowledge, strategic campaign guidance, and sales expertise across multiple markets. In this hybrid role, you'll be the go-to resource for educating and guiding local digital sales teams, helping them unlock new opportunities and maximize campaign effectiveness.
WHAT YOU'LL DO

  • Drive digital market revenue by increasing digital product campaigns

  • Provide guidance and training on selling designated products

  • Provide campaign guidance and help develop strategy

  • Generate and interpret analytics to determine digital sales campaign effectiveness

  • Identify additional digital sales opportunities such as website development, etc.

  • Monitor market trends and clients' industries to identify opportunities to increase market share

  • Attend and participate in planning and training sessions

  • Other duties as assigned

WHAT YOU'LL NEED

  • BS/BA in related discipline preferred or equivalent years of experience

  • Generally 5+ years of experience in related field preferred

  • Generally 3+ years digital advertising sales experience

  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING

  • Demonstrated sales leadership, advisory or supervisory capacity

  • Full understanding of digital portfolio of products

  • Excellent presentation, public speaking, interpersonal and communication skills

  • Demonstrated record of success in a goal oriented, highly accountable sales environment

  • Must have proven prospecting and closing capabilities

  • Ability to provide guidance on the development of campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions

  • The ability to read, analyze, and interpret sales demographics to develop creative sales solutions

  • Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers

  • Must have good organizational skills and ability to meet deadlines

WHERE YOU'LL LIVE, WORK AND PLAY:

Detroit, Michigan is experiencing a remarkable renaissance, blending its rich automotive heritage with a thriving arts, culture, and innovation scene. As the largest city in Michigan, Detroit offers an affordable cost of living compared to other major metros, with diverse neighborhoods from the historic charm of Corktown to the waterfront beauty of the Detroit Riverwalk. The city boasts world-class museums including the Detroit Institute of Arts, a vibrant music scene that birthed Motown, and professional sports teams across all major leagues.

Food lovers will appreciate Detroit's culinary evolution, from iconic Coney Island hot dogs to innovative farm-to-table restaurants and craft breweries. The city's proximity to the Great Lakes provides abundant outdoor recreation, while downtown's revitalization has brought new energy with entertainment districts, parks, and a growing tech sector. With four distinct seasons and a strong sense of community pride, Detroit offers an exciting place to build your career while being part of a city's inspiring comeback story.

#LI-SM2

#LI-HYBRID

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve.We are intentional about creating anenvironmentwhereemployees, our audiences and other stakeholders feel valued and inspiredto reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

ABOUT SCRIPPS:

The E.W. Scripps Company(NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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