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Digital Marketing Strategist Jobs (NOW HIRING)

Owens Community College

$51K - $57K/yr

Digital Marketing Strategist The Digital Marketing Strategist executes strategic social media and digital marketing initiatives. This role produces original content across platforms including social ...

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Digital Marketing Strategist

Orlando, FL · On-site

As a Digital Marketing Strategist , you will play an integral role in the marketing initiatives for some of our key clients. Working together with other talented marketing professionals, you will ...

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How much do digital marketing strategist jobs pay per year?

As of Aug 2, 2026, the average yearly pay for digital marketing strategist in the United States is $91,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What Is a Digital Marketing Strategist?

A digital marketing strategist is responsible for developing a strategy to take a product to market. You specialize in creating online marketing campaigns that can maximize brand awareness and increase sales potential. In this career, you typically works as part of a marketing firm or advertising agency. You understand the key components necessary to have a successful online marketing campaign, such as search engine optimization (SEO). Your job duties include identifying marketing opportunities, developing a sound marketing strategy, and implementing the marketing plan.

What are the key skills and qualifications needed to thrive as a Digital Marketing Strategist, and why are they important?

To thrive as a Digital Marketing Strategist, you need expertise in digital marketing channels, analytics, content strategy, and often a related degree or certification. Proficiency with tools like Google Analytics, SEO platforms, social media management systems, and marketing automation software is typical. Standout candidates possess creativity, strategic thinking, and strong communication skills to craft compelling campaigns and collaborate across teams. These competencies ensure effective campaign execution, data-driven decision-making, and measurable business growth.

What skills do I need to be a digital strategist?

A digital marketing strategist needs strong skills in data analysis, content creation, SEO, social media management, and familiarity with digital marketing tools like Google Analytics and advertising platforms. Knowledge of marketing principles, project management, and the ability to adapt to evolving digital trends are also essential.

What is the salary of a digital marketing strategist?

The salary of a digital marketing strategist typically ranges from $50,000 to $100,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced strategists with certifications and skills in analytics and SEO can earn higher salaries.

How does a Digital Marketing Strategist typically collaborate with other departments within a company?

Digital Marketing Strategists work closely with various teams, such as content creators, graphic designers, sales, and product managers, to align marketing campaigns with overall business goals. They often coordinate with the analytics team to measure performance and adjust strategies accordingly. Effective communication and cross-functional collaboration are essential, as strategists must ensure that messaging is consistent and that digital initiatives support other ongoing projects or launches. This collaborative approach helps maximize campaign impact and ensures cohesive brand representation across all digital channels.

What's the highest paying job in digital marketing?

The highest paying roles in digital marketing typically include Digital Marketing Directors, Chief Marketing Officers, and senior-level strategists, with salaries often exceeding six figures. These positions require extensive experience, leadership skills, and expertise in data analysis, branding, and multi-channel campaigns.

What is a digital marketing strategist?

A digital marketing strategist is a professional who develops and implements online marketing plans to increase brand awareness, drive traffic, and generate leads. They analyze data, utilize tools like SEO and social media platforms, and often hold certifications in digital marketing to optimize campaigns effectively.
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Digital Marketing Strategist jobs near you
Infographic showing various Digital Marketing Strategist job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 12% Part Time, and 3% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $91,675 per year, or $44.1 per hour.

Digital Marketing Strategist

NewAge Industries, Inc.

Southampton, PA • On-site

Full-time

Re-posted 11 days ago

Job description

The Digital Marketing Strategist is responsible for developing, implementing, and optimizing comprehensive digital marketing strategies that drive brand awareness, customer engagement, lead generation, and revenue growth. This role combines strategic planning with data-driven decision-making to execute integrated marketing campaigns across multiple digital channels, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media, paid advertising, and website content. The Digital Marketing Strategist collaborates with cross-functional teams to ensure a consistent brand message while leveraging analytics and market insights to continuously improve campaign performance.
Key Job Responsibilities:
• Design, recommend, implement, and optimize end-to-end digital marketing strategies that align with business objectives.
• Develop and manage integrated digital campaigns across SEO, SEM, email marketing, social media, paid advertising (Google Ads and other PPC platforms), and inbound marketing channels.
• Monitor, analyze, and report on campaign performance using key performance indicators such as website traffic, conversation rates, return on investment (ROI), customer acquisition cost (CAC), and engagement metrics.
• Conduct market research, audience segmentation, competitor analysis, and digital performance benchmarking to identify opportunities and inform marketing strategies.
• Forecast emerging digital marketing trends and recommend innovative approaches to maintain a competitive advantage.
• Author, edit, and manage the publishing schedule for company blog content to support brand awareness and search engine optimization initiatives.
• Oversee digital content across websites, landing pages, email campaigns, social media platforms, and other online channels to ensure cohesive customer experience and consistent brand messaging.
• Collaborate with creative teams, content creators, web developers, and external marketing partners to execute digital initiatives and support business goals.
• Recommend improvements based on campaign performance data and implement continuous optimization strategies to maximize marketing effectiveness.
• Ensure digital marketing activities align with company branding standards, messaging, and overall marketing objectives.
Requirements
Education, Skills and Experience Requirements:
• Bachelor's degree in marketing, Digital Marketing, Communications, Business, or a related field preferred.
• 5+ years of progressive experience in digital marketing, marketing strategy, or a related field.
• Demonstrated experience developing and executing multi-channel digital marketing campaigns.
• Experience monitoring campaign performance, reporting analytics, and making data-driven optimization recommendations.
• Experience conducting market research, competitor analysis, and digital trend forecasting.
• B2B manufacturing or industrial marketing experience is preferred.
• Excellent written communication skills with experience creating blogs and digital content.
• Strong project management, organizational, and time management skills with the ability to manage multiple campaigns simultaneously.

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