What Is a Digital Strategist and How to Become One
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What Is a Digital Strategist?
Digital strategists specialize in developing new marketing campaigns for online platforms. Their duties include performing detailed market research, assessing past successes and failures, and identifying competitors and their strategies. As a digital strategist, you must know how to create and promote digital content to maximize brand engagement and increase sales or brand awareness. You often collaborate with the marketing and sales departments to develop unified strategies to improve market positioning for the company or brand.
How to Become a Digital Strategist
To become a digital strategist, earn a bachelor’s degree in communications, marketing, or a related field. Acquire an entry-level position in an advertising or marketing firm that works with digital platforms. Learn how to develop effective marketing methods from veteran digital marketing executives. Become proficient in utilizing social media to create buzz and spread awareness about your products or services. Once you have several years of experience in digital marketing, seek digital strategist positions.
Digital Strategist Job Description Sample
With this Digital Strategist job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Digital Strategist role.
Job Summary
We are seeking a Digital Strategist to help us find new online avenues and develop an effective digital strategy. In this role, you will help us build a social media presence to reach new audiences and expand our reach. You will also implement PPC advertising campaigns and use Google Analytics to assess the performance of our digital assets. Our ideal applicant has a bachelor's degree in a field like digital marketing or social media marketing and experience with search engine optimization (SEO). Experience in content creation is also beneficial.
Duties and Responsibilities
- Assess our current online presence and identify weaknesses
- Develop digital branding and marketing guidelines
- Create ad campaigns for a variety of platforms
- Analyze the performance of our assets and adjust our strategy as necessary
- Deliver reports on our growth and progress
Requirements and Qualifications
- Bachelor's degree in a marketing field
- Social media, SEO, or general marketing experience
- Strong communication and analytical skills
- Content creation abilities (preferred)
