Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...
Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...
Digital Marketing Mgr
Foley, AL · On-site
Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...
Digital Marketing Mgr
Foley, AL · On-site
Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...
Digital Analyst Internships
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Birmingham, AL · On-site
$92K - $109K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Birmingham, AL · On-site
$92K - $109K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$88K - $104K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$88K - $104K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$92K - $109K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$92K - $109K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$97K - $114K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$97K - $114K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Tuscaloosa, AL · On-site
$88K - $104K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Tuscaloosa, AL · On-site
$88K - $104K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Montgomery, AL · On-site
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Montgomery, AL · On-site
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Mobile, AL · On-site
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Mobile, AL · On-site
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$92K - $109K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$92K - $109K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$91K - $108K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
$91K - $108K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Huntsville, AL · On-site
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
Digital Analyst Internships
Huntsville, AL · On-site
$97K - $115K/yr
Documenting system integrations and workflows within digital platforms * Analyzing data from tools ... Experience with Sitecore or other Content Management Systems Company Description At Beckman Coulter ...
WBMA is seeking a Digital Content Producer to be a part of our amazing multi-platform team. Our ... all platforms -Experience with newsgathering and logistics, booking interviews, and managing a ...
WBMA is seeking a Digital Content Producer to be a part of our amazing multi-platform team. Our ... all platforms -Experience with newsgathering and logistics, booking interviews, and managing a ...
Digital Marketing Manager
Montgomery, AL · On-site
Overview The Digital Marketing Manager plays a critical cross-functional role in supporting current ... Leverage CRM platforms and marketing automation tools to deliver personalized, data-driven ...
Digital Marketing Manager
Montgomery, AL · On-site
Overview The Digital Marketing Manager plays a critical cross-functional role in supporting current ... Leverage CRM platforms and marketing automation tools to deliver personalized, data-driven ...
Digital Sales Manager *This is a full-time, in-office opportunity. * Why Townsquare Media Group ... platform, and an in-house demand and data management platform powered by first-party data. Our all ...
Digital Sales Manager *This is a full-time, in-office opportunity. * Why Townsquare Media Group ... platform, and an in-house demand and data management platform powered by first-party data. Our all ...
Digital Platform Manager information
See Alabama salary details
$59.8K - $68.2K
3% of jobs
$75.8K is the 25th percentile. Wages below this are outliers.
$68.2K - $76.6K
24% of jobs
$76.6K - $85K
14% of jobs
The median wage is $92.2K / yr.
$85K - $93.4K
11% of jobs
$93.4K - $101.8K
8% of jobs
$101.8K - $110.3K
8% of jobs
$117.8K is the 75th percentile. Wages above this are outliers.
$110.3K - $118.7K
7% of jobs
$118.7K - $127.1K
8% of jobs
$127.1K - $135.5K
7% of jobs
$135.5K - $143.9K
4% of jobs
$143.9K - $152.3K
4% of jobs
$59.8K
$101.3K
$152.3K
How much do digital platform manager jobs pay per year?
As of Aug 5, 2026, the average yearly pay for digital platform manager in Alabama is $101,269.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,700.00 and $123,300.00 per year, depending on experience, location, and employer.
What is the difference between Digital Platform Manager vs Digital Marketing Manager?
| Aspect | Digital Platform Manager | Digital Marketing Manager |
|---|---|---|
| Primary Focus | Managing digital platforms, infrastructure, and technology systems | Developing and executing marketing campaigns across digital channels |
| Skills & Certifications | Technical skills, project management, platform-specific certifications | Marketing strategies, analytics, content creation |
| Work Environment | IT teams, product teams, technology-focused settings | Marketing teams, creative departments, advertising agencies |
| Industry Usage | Tech companies, e-commerce, SaaS providers | Retail, consumer goods, service industries |
The Digital Platform Manager primarily oversees the technical aspects of digital platforms, ensuring their functionality and integration. In contrast, the Digital Marketing Manager focuses on creating and implementing marketing strategies to promote products or services online. While both roles require digital expertise, their core responsibilities and skill sets differ significantly, making each essential in their respective areas.
What are some common challenges digital platform managers face when coordinating with cross-functional teams?
Digital Platform Managers often collaborate with product, engineering, marketing, and customer support teams to ensure seamless platform operations and feature rollouts. A common challenge is aligning priorities and timelines across these diverse groups, as each may have different goals and workflows. Effective communication, proactive project management, and flexibility are key to overcoming potential misalignments and ensuring that platform updates meet business and user needs. Building strong relationships and regularly syncing with stakeholders helps Digital Platform Managers navigate these challenges successfully.
What are the key skills and qualifications needed to thrive as a digital platform manager, and why are they important?
To thrive as a Digital Platform Manager, you need expertise in digital strategy, platform management, analytics, and often a degree in marketing, IT, or a related field. Familiarity with content management systems (CMS), web analytics tools, SEO platforms, and sometimes certifications like Google Analytics or Agile methodologies are typically required. Strong leadership, problem-solving, and communication skills help you effectively coordinate teams and align digital initiatives with business goals. These competencies ensure optimal platform performance, user engagement, and the ability to adapt quickly in a dynamic digital landscape.
What is a digital platform manager?
A Digital Platform Manager is responsible for overseeing the development, maintenance, and optimization of digital platforms such as websites, mobile apps, or e-commerce systems. They collaborate with cross-functional teams including marketing, IT, and customer service to ensure these platforms meet business objectives and provide a seamless user experience. Their role often includes analyzing performance data, managing updates, and implementing new features to enhance engagement and functionality. Digital Platform Managers also stay updated on industry trends and emerging technologies to keep the platform competitive.
What are popular job titles related to Digital Platform Manager jobs in Alabama? For Digital Platform Manager jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Digital Platform Manager jobs in Alabama look for? The top searched job categories for Digital Platform Manager jobs in Alabama are:
Job description
This role owns day-to-day execution and performance management across Google Ads, Meta advertising, SEO, email marketing, website performance, and digital analytics, with direct management of the Digital Marketing Coordinator. Critically, this role also serves as the strategic lead for OWA's social media efforts — providing paid social strategy, content direction guidance, and performance oversight to the existing social media team. The ideal candidate brings genuine fluency across both performance digital marketing and social media strategy, understanding how these channels work together to drive guest attendance and brand awareness. This is an opportunity to build something — to establish systems, optimize channels, and grow a digital and social function that is actively being brought in-house and scaled for the future.
DUTIES AND RESPONSIBILITIES:
- Own and execute OWA's paid digital advertising across Google Search, Google Display, Meta Ads (Facebook/Instagram), TikTok Ads, and programmatic display — managing campaign setup, audience targeting, bidding strategy, budget pacing, and ongoing optimization
- Serve as the strategic lead for OWA's social media efforts, providing paid social strategy, content direction, platform guidance, and performance oversight to the social media team across Instagram, Facebook, TikTok, and emerging channels
- Develop and maintain an integrated social and digital strategy that ensures paid social, organic social, and broader digital efforts are working in concert toward shared attendance and revenue goals
- Manage and optimize OWA's websites for performance, user experience, and search visibility; coordinate with web vendors or developers as needed for larger technical initiatives
- Lead email marketing programs including audience segmentation, campaign planning, automation workflows, template oversight, and post-send performance analysis — working closely with the Digital Marketing Coordinator on production and deployment
- Build and maintain digital reporting dashboards tracking traffic, conversion, cost-per-acquisition, and ROI across all digital and social channels; deliver regular performance reporting to the Marketing Manager and Director
- Oversee keyword research, on-page SEO, metadata, and technical SEO initiatives across resort websites to improve organic search visibility
- Manage Google Business Profiles, TripAdvisor, Yelp, and other review and listing platforms for applicable OWA entities, in coordination with the Digital Marketing Coordinator
- Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and professional development support; leverage the coordinator’s existing email and website execution skills to maximize team output
- Manage digital advertising budgets, invoice tracking, and vendor relationships; deliver pacing and performance reports on a regular cadence
- Oversee OTA advertising partnerships (Expedia, TripAdvisor, etc.) and evaluate emerging digital platforms relevant to the tourism and amusement industry
- Partner with the Creative Services Manager on digital-first ad creative, social content assets, email templates, and web graphics, ensuring assets meet platform specs and performance expectations
- Monitor digital and social competitor activity and regional tourism marketing trends to identify opportunities and inform ongoing strategy
- Collaborate cross-functionally with the Social Media, PR, and Partnerships teams to ensure all digital and social efforts are aligned with broader marketing initiative
QUALIFICATIONS:
- 4–6 years of digital marketing experience with demonstrated hands-on execution across paid digital advertising, social media strategy, SEO, and email marketing
- Proficiency with Google Ads (Search and Display) and Meta Ads Manager required; experience managing active campaigns and optimizing against performance metrics including ROAS, CPA, and conversion rate
- Meaningful background in social media strategy — not just paid social execution, but a genuine understanding of platform dynamics, content strategy, community engagement, and how organic and paid social work together to drive results
- Experience with TikTok Ads and/or TikTok content strategy a strong plus given the platform's growing importance in the tourism and amusement space
- Comfortable operating as the primary executor of digital and social campaigns with strategic direction provided — this role thrives in a collaborative environment, not a vacuum
- Experience managing digital advertising budgets and delivering performance reporting to senior leadership
- Familiarity with programmatic advertising platforms and OTA marketing programs a strong plus
- Experience with email marketing platforms (Klaviyo, Mailchimp, Constant Contact, or similar) including segmentation, automation, and performance analysis
- Working knowledge of Google Analytics (GA4), Google Search Console, and SEO best practices
- Experience managing or mentoring junior team members; comfortable providing strategic direction to a social media team while maintaining accountability for performance
- Strong analytical mindset with the ability to translate performance data into clear, actionable reporting for non-technical stakeholders
- Background in tourism, amusement, hospitality, or entertainment digital marketing preferred
- Highly organized, self-directed, and comfortable managing multiple active campaigns simultaneously in a fast-paced, high-volume, multi-entity environment
- Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
Interested applicants can apply directly to www.visitowa.com/employment.
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