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Programmatic Digital Jobs in Indiana (NOW HIRING)

coty

$85.10K - $110.30K/yr

Social Digital Media Manager To start as soon as possible in Darmstadt, Germany We are Coty, a ... Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution ...

Ten Adams

Paid Media Director

Evansville, IN · On-site

... digital channels. * Demonstrated experience leading and developing media teams across multiple client engagements. * Deep fluency in paid search, paid social, programmatic, CTV/OTT, streaming, native ...

Ten Adams

Paid Media Director

Evansville, IN · On-site

... digital channels. * Demonstrated experience leading and developing media teams across multiple client engagements. * Deep fluency in paid search, paid social, programmatic, CTV/OTT, streaming, native ...

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Programmatic Digital information

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are popular job titles related to Programmatic Digital jobs in Indiana? For Programmatic Digital jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Indiana look for? The top searched job categories for Programmatic Digital jobs in Indiana are:
What cities in Indiana are hiring for Programmatic Digital jobs? Cities in Indiana with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Paid Digital Media & Digital Marketing Manager

Paid Digital Media & Digital Marketing Manager

Dr. Tavel

Indianapolis, IN • Remote

$500K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Dr. Tavel rating

8.1

Company rating: 8.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

4th of 38 rated optical retailers

Job description

Position: Paid Digital Media & Digital Marketing Manager Location: Indianapolis, IN Job Id: 673 # of Openings: 1 Paid Digital Media & Digital Marketing Manager Location: Remote – Within ~4 hours of Indianapolis Department: Marketing Reports to: Director of Marketing Employment Type: Full-Time About the Role We're on the hunt for a paid digital media/digital marketing manager. Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing. As our Paid Digital Media/Digital Marketing Manager, you'll lead the strategy and execution for the paid digital media for both Dr.

Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio.) You know the platforms. You understand the audiences. You've tested, scaled, and squeezed every last drop out of a media budget; and you're always ready to do it better.

Additionally, you will help develop our analytics, tracking and patient loyalty communication programs. This role isn't just about pushing buttons. It's about building digital media campaigns that move the needle and creating seamless cross-channel experiences that show up where people are actually paying attention.

It's also about challenging the status quo of the eyecare category. What You'll Own Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are. Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.

Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert. Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what's working (and what needs to go). Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.

Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$500,000 annually. Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.

Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising Who You Are 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.) Experience planning or executing OTT/CTV and digital streaming audio campaigns Obsessively analytical. You love data, testing, iterating, and scaling Experience building analytics and tracking programs Experience building patient loyalty marketing programs Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers Naturally curious and always learning what's next in the media landscape Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.

Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines Bonus: You've worked with multi-location, healthcare, retail, or regulated industries Bigger bonus: You've built performance media campaigns that captured attention AND sparked growth. Why You'll Love This Role Autonomy and ownership of paid digital media strategy An organization that values experimentation and measurable results Access to tools, budget, and smart people who want you to succeed A brand that's ready to challenge the category (and needs your to help fuel it) The chance to say, "Yeah, I built that. And it crushed." Ready to launch campaigns that make an impact and impress your inner digital media nerd?

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