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Director Conversion Rate Optimization Jobs in Ohio

Doc's Diesel

Director of Ecommerce

Bryan, OH · On-site +1

... conversion rate optimization, and on-site campaign execution across our DTC channel. This role sits at the intersection of strategy and execution. You will manage a small, high-output team and serve ...

New

Doc's Diesel

Director of Ecommerce

Bryan, OH · On-site

$90K - $110K/yr

... conversion rate optimization, and on-site campaign execution across our DTC channel. This role sits at the intersection of strategy and execution. You will manage a small, high-output team and serve ...

New

Jobless

Director of Ecommerce

Bryan, OH · On-site

$110 - $170/hr

... conversion rate optimization, and on-site campaign execution across our DTC channel. This role sits at the intersection of strategy and execution. You will manage a small, high-output team and serve ...

Posted today

Foundation Software

Junior PPC Strategist

Strongsville, OH · On-site +1

$75K - $87K/yr

... conversion rate optimization Department: Marketing Location: Strongsville, OH (or remote, per team policy) Reports To: Senior PPC Strategist / PPC Manager Director of Paid Media Employment Type ...

switchlist

Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer ...

Rumpke

Digital Advertising Specialist

Cincinnati, OH · On-site

Self-directed and highly organized, with the ability to manage multiple campaigns and priorities in ... Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best ...

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Director Conversion Rate Optimization information

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Ohio?

The most popular types of Conversion Rate Optimization jobs in Ohio are:

What are popular job titles related to Director Conversion Rate Optimization jobs in Ohio?

For Director Conversion Rate Optimization jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in Ohio look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Ohio are:

What cities in Ohio are hiring for Director Conversion Rate Optimization jobs?

Cities in Ohio with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you

Digital Marketing Lead

Panorama Mortgage Group LLC

Strasburg, OH • On-site

Full-time

Posted 3 days ago

New

Job description

Description

Digital marketing Specialist that will develop and maintain our digital marketing infrastructure across all paid media platforms, SEO, web and other marketing automation tools.  

Also focuses on optimizing our digital presence and platforms to help the company maximize its lead and customer conversion performance through data-driven collaboration with Marketing and Sales Department.


Key Responsibilities

  • Manage and optimize paid advertising campaigns across Google Ads, Meta, Web and others.? 
  • Execute technical and local SEO strategies to improve search visibility and organic traffic.? 
  • Implement and maintain conversion data tracking, and marketing analytics.? 

Core Competencies

  • Paid Media Management (Google Ads, Meta, other)? 
  • Search Engine Optimization (SEO)? 
  • Web Development? 
  • Landing Page Optimization? 
  • Google Analytics 4 (GA4)? 
  • Google Tag Manager (GTM)? 
  • Conversion Tracking & Attribution? 
  • Marketing Automation 
  • Conversion Rate Optimization (CRO)? 
  • Lead Generation & Funnel Optimization? 

Requirements

2-5+ years of experience?who can independently perform all these functions: 

Apply