This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives. You and your small, growing team will be responsible for driving ...
This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives. You and your small, growing team will be responsible for driving ...
This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives. You and your small, growing team will be responsible for driving ...
This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives. You and your small, growing team will be responsible for driving ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and ... A 60-minute conversation with the Director of Digital Experience. Be prepared to discuss your ...
This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and ... A 60-minute conversation with the Director of Digital Experience. Be prepared to discuss your ...
Manager, Digital Optimization
Columbus, OH · On-site +1
This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and ... A 60-minute conversation with the Director of Digital Experience. Be prepared to discuss your ...
Manager, Digital Optimization
Columbus, OH · On-site +1
This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and ... A 60-minute conversation with the Director of Digital Experience. Be prepared to discuss your ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...
... conversion rate optimization across the entire customer journey, including paid and organic. Our ... We're hiring a Director of Growth Marketing and CRO that wants to raise the bar of marketing higher.
... conversion rate optimization across the entire customer journey, including paid and organic. Our ... We're hiring a Director of Growth Marketing and CRO that wants to raise the bar of marketing higher.
Director of Omnichannel Merchandising & Inventory Strategy
Cincinnati, OH · On-site +1
$90K - $100K/yr
Compensation: $90,000-$100,000 Position Overview BidFTA is seeking a Director of Omnichannel ... Drive conversion rate optimization initiatives across digital properties * Partner with marketing ...
Director of Omnichannel Merchandising & Inventory Strategy
Cincinnati, OH · On-site +1
$90K - $100K/yr
Compensation: $90,000-$100,000 Position Overview BidFTA is seeking a Director of Omnichannel ... Drive conversion rate optimization initiatives across digital properties * Partner with marketing ...
Compensation: $90,000-$100,000 Position Overview BidFTA is seeking a Director of Omnichannel ... Drive conversion rate optimization initiatives across digital properties * Partner with marketing ...
Compensation: $90,000-$100,000 Position Overview BidFTA is seeking a Director of Omnichannel ... Drive conversion rate optimization initiatives across digital properties * Partner with marketing ...
Growth Hacker - Remote
Bowling Green, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Bowling Green, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Toledo, OH · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Toledo, OH · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Toledo, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Toledo, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Columbus, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Columbus, OH · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Director Conversion Rate Optimization information
How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?
The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.
What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?
To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.
What does a Director of Conversion Rate Optimization do?
A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.
What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?
| Aspect | Director Conversion Rate Optimization | Conversion Analyst |
|---|---|---|
| Responsibilities | Oversees overall CRO strategy, manages teams, and aligns business goals | Analyzes data, runs tests, and provides insights to optimize conversions |
| Required Skills | Strategic thinking, leadership, CRO tools, data analysis | Data analysis, A/B testing, web analytics tools |
| Work Environment | Senior management, cross-department collaboration | Data-driven, technical, focused on testing and analysis |
The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.
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Job description
Manager Of Digital Optimization
FMX is looking for a Manager of Digital Optimization to continuously improve the performance of our marketing digital experiences. This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives.
You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.
This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.
Responsibilities:
As the Manager of Digital Optimization, you will:
- Own and execute FMX's SEO strategy, including keyword research, on-page optimization, technical SEO, and monitoring/refinement
- Manage, mentor, and shape a digital optimization team
- Monitor rankings, traffic, and SERP behavior to continuously refine strategy
- Expand into emerging AI search paradigms (AI search, GEO, zero-click environments)
- Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
- Design and run A/B tests and experiments to improve conversion rates
- Implement personalization and dynamic content experiences
- Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
- Partner with design and development to implement and iterate on improvements, advocating for a data-driven approach to design decisions
- Build dashboards and reporting frameworks for website and campaign performance
- Analyze campaign and channel performance to inform optimization efforts
- Define and track KPIs across the full funnel (traffic ? engagement ? conversion ? pipeline)
- Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
- Ensure data accuracy, consistency, and proper attribution across systems
About FMX
Sourced by ZipRecruiter
Industry
Software development
Company size
11 - 50 Employees
Headquarters location
Grandview Heights, OH, US
Year founded
2012