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Director Conversion Rate Optimization Jobs in Ohio

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

hillman

Digital Marketing Specialist

Cincinnati, OH · On-site

Drive Conversion Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on ...

Postali

SEO Specialist (Mid-level)

Columbus, OH

Familiarity with conversion rate optimization and how SEO connects to broader digital marketing performance. * Experience with SEO tools (such as SEMrush, Ahrefs, Screaming Frog, or Google Search ...

Marmon

Director-Marketing

Westlake, OH · On-site

The Director of Marketing will lead the strategic direction and execution of all marketing ... Knowledge of UX/UI principles and conversion rate optimization. * Leadership skills to manage teams ...

Marmon Holdings, Inc.

Director-Marketing

Westlake, OH · On-site

The Director of Marketing will lead the strategic direction and execution of all marketing ... Knowledge of UX/UI principles and conversion rate optimization. * Leadership skills to manage teams ...

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Director Conversion Rate Optimization information

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Ohio? The most popular types of Conversion Rate Optimization jobs in Ohio are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Ohio? For Director Conversion Rate Optimization jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Ohio look for? The top searched job categories for Director Conversion Rate Optimization jobs in Ohio are:
What cities in Ohio are hiring for Director Conversion Rate Optimization jobs? Cities in Ohio with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Conversion Rate Optimization Manager

Conversion Rate Optimization Manager

Paychex

Cincinnati, OH • Remote

$85K - $110K/yr

Full-time

Medical, Retirement, PTO

Posted 21 days ago

Paychex rating

7.3

Company rating: 7.3 out of 10

Based on 154 frontline employees who took The Breakroom Quiz

189th of 425 rated business services

Job description

Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential.
Overview

Oversees Conversion Rate Optimization, including personalization strategies to increase conversion and engagement on Paychex web properties. Defines and manages all testing, analysis, and improvement of various conversion points in the marketing funnel. Responsible for increasing the rate at which inbound traffic converts to leads. Develops and manages a strategic testing roadmap and process focused on lead and revenue generation.


Responsibilities
  • Identifies conversion rate optimization (CRO) opportunities and leads the test ideation process to increase our lead to customer conversion rate and marketing efficiencies. Establishes, documents, and maintains an evolving conversion optimization strategy that focuses on lead generation to improve our online marketing performance and KPIs.
  • Facilitates end-to-end conversion testing and targeting process, including test/targeting plan, creative design, code development, QA launch, analysis, insights, and communication, to improve customer user experience, pathing, and conversion website traffic.
  • Manages key conversion points in marketing funnel to ensure optimal efficiency and results. Continually measures the performance of these conversion assets. Reports on the progress of conversion optimization on a regular basis through the delivery of key performance indicator reports and conversion test data.
  • Collaborates with channel-specific areas (email, social media, SEM, SEO, etc.) to optimize each conversion path and rates overall while driving marketing-qualified leads to our sales teams.
  • Provides insight to writers, graphic designers, and internal reviewers to ensure best practices are in place.
  • Stays abreast on best practices and latest trends in the digital analytics and conversion rate optimization tactics to maintain the highest level of marketing efficiency.

Qualifications
  • Bachelor's Degree in Related field - Required
  • 3 years of experience in inbound marketing strategies and tactics or related fields.
  • Direct experience with digital analytics such as Google Analytics and Optimizely (or comparable platforms).
  • Must have experience with conversion testing.
  • Must have digital marketing background.

Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $85,000 - $110,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
Live the Paychex Values
  • Act with uncompromising integrity.
  • Provide outstanding service and build trusted relationships.
  • Drive innovation in our products and services and continually improve our processes.
  • Work in partnership and support each other.
  • Be personally accountable and deliver on commitments.
  • Treat each other with respect and dignity.

    • What's in it for you?
    • We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
    • We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
    • We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
    • We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
    • We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

      • Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

      Not sure if you meet every requirement?
      At Paychex, we know that great talent comes in many forms. If you're passionate about the role but don't check every box, we still encourage you to apply. You might be the right fit - either for this position or another opportunity with us.

      Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.Qualifications:
      • Bachelor's Degree in Related field - Required
      • 3 years of experience in inbound marketing strategies and tactics or related fields.
      • Direct experience with digital analytics such as Google Analytics and Optimizely (or comparable platforms).
      • Must have experience with conversion testing.
      • Must have digital marketing background.
      Education:UNAVAILABLEEmployment Type: FULL_TIME

    What Paychex employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom

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    About Paychex

    Sourced by ZipRecruiter

    Consult with America's businesses, leveraging Paychex key referral channels and partnerships to educate stakeholders on our services, and provide consultative solutions to increase market share and drive revenue.

    Industry

    Human resources consulting services

    Company size

    10,000+ Employees

    Headquarters location

    Rochester, NY, US

    Year founded

    1971

    Social media

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