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Director Conversion Rate Optimization Jobs in Ohio

Set a minimum of 8-10 qualified sales appointments per week for outside Direct Sales ... Appointment show/hold rate and lead-to-appointment conversion rate. * CRM/Paycom data hygiene ...

The SEO amp; AI Search Director owns search performance for our law firm clients across three ... rating trajectory) and turn it into a prioritized plan. * Own the link and citation program on a ...

... conversion rates, prioritize opportunities, and develop targeted strategies that drive occupancy ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...

... conversion rates, prioritize opportunities, and develop targeted strategies that drive occupancy ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...

Showing results 41-60

Director Conversion Rate Optimization information

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Ohio?

The most popular types of Conversion Rate Optimization jobs in Ohio are:

What are popular job titles related to Director Conversion Rate Optimization jobs in Ohio?

For Director Conversion Rate Optimization jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in Ohio look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Ohio are:

What cities in Ohio are hiring for Director Conversion Rate Optimization jobs?

Cities in Ohio with the most Director Conversion Rate Optimization job openings:

Sales Development Representative

KURV

Cleveland, OH โ€ข On-site

Full-time

Re-posted 10 days ago


Job description

The Sales Development Representative (SDR) is responsible for generating and scheduling qualified sales appointments for Kurv's outside Direct Sales team. Working from assigned geographic territories and company-provided lead lists, the SDR proactively contacts prospective merchants to introduce Kurv's credit card processing solutions and secure in-person or virtual appointments for Direct Sales Representatives. This role is a critical driver of the sales pipeline and requires a self-motivated, resilient, and organized communicator who thrives on consistent outbound activity and measurable results.

KEY RESPONSIBILITIES

  • Place a high volume of outbound calls daily to prospective merchants within an assigned territory using company-provided lead lists.
  • Set a minimum of 8-10 qualified sales appointments per week for outside Direct Sales Representatives.
  • Clearly and professionally communicate Kurv's credit card processing value proposition to generate prospect interest.
  • Qualify leads by confirming business ownership/decision-making authority, current processing setup, and general fit before scheduling an appointment.
  • Supplement company-provided leads with self-sourced leads (e.g., Yelp, Google Business, local business directories, referrals) when doing so improves appointment quality or volume.
  • Accurately log all call activity, outcomes, and appointment details in the CRM/Paycom or designated system in real time.
  • Coordinate directly with assigned Direct Sales Representatives to confirm appointment details, territory coverage, and scheduling preferences.
  • Follow up on rescheduled, canceled, or no-show appointments to maximize territory conversion.
  • Maintain a working knowledge of Kurv's products, pricing structure, and competitive positioning to handle basic prospect questions and objections.
  • Meet or exceed weekly and monthly KPIs for call volume, contact rate, and appointments set.
  • Participate in ongoing coaching, call reviews, and training to continuously improve talk track and conversion rate.
  • Maintain compliance with all applicable telemarketing regulations (e.g., Do-Not-Call lists, calling hours) and internal company policy.

LEAD SOURCING

SDRs are provided with a defined territory and company-generated lead list as their primary source of outreach. SDRs who demonstrate strong performance may supplement their pipeline with self-generated leads from external sources such as Yelp or other local business listing platforms, provided all leads comply with Kurv's compliance and Do-Not-Call requirements. Any self-sourced leads and their outcomes must be logged consistently with company-provided leads.

PERFORMANCE EXPECTATIONS / KPIS

  • Minimum 8-10 set appointments per week (kept/held appointments tracked separately as a quality metric).
  • Daily call volume and talk-time targets as defined by sales leadership.
  • Appointment show/hold rate and lead-to-appointment conversion rate.
  • CRM/Paycom data hygiene - timely and accurate logging of all activity.

QUALIFICATIONS

Required:

  • High school diploma or equivalent required.
  • 1+ year of experience in outbound calling, telemarketing, appointment setting, inside sales, or a similar phone-based role.
  • Strong verbal communication skills with the ability to build rapport quickly and handle objections confidently.
  • Comfortable with high call volumes and a metrics-driven work environment.
  • Basic proficiency with CRM systems, Paycom, or similar sales/scheduling tools (or the ability to learn quickly).
  • Highly organized with strong time-management and follow-up skills.
  • Reliable, coachable, and self-motivated with a positive, resilient attitude toward rejection.

Preferred:

  • Prior experience in payments, financial services, credit card processing, or B2B outbound sales.
  • Experience self-sourcing leads through platforms such as Yelp, Google Business, or similar directories.
  • Bilingual candidates a plus, depending on territory.

WORK ENVIRONMENT / PHYSICAL REQUIREMENTS

  • Primarily a phone-based, in-office role requiring extended periods of sitting and talking on the phone.
  • Ability to use a computer, telephone/headset, and standard office equipment for extended periods.
  • Fast-paced environment with daily performance tracking and regular coaching feedback.