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Freelance Conversion Rate Optimization Jobs in Ohio

... conversion rate optimization, and will ultimately be responsible for most - if not all - new ... Experience hiring and managing and evaluating freelancers * The candidate will also have had ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices * Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for ...

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Ohio? The most popular types of Conversion Rate Optimization jobs in Ohio are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Ohio? For Freelance Conversion Rate Optimization jobs in Ohio, the most frequently searched job titles are:
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What cities in Ohio are hiring for Freelance Conversion Rate Optimization jobs? Cities in Ohio with the most Freelance Conversion Rate Optimization job openings:

Senior Demand Generation / Performance Marketing Manager

switchlist

On-site, Remote

Full-time

Re-posted 28 days ago


Job description

This is a rare opportunity to join the recently launched Switchlist.io and work alongside the co-founders to build the business from the ground up. At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. Our early employees need to have a passion for technology, marketing, and helping businesses deliver better customer experiences. Experience, desire, and the ability to work in a smart-growth start up company are paramount. 


Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer acquisition. You'll be both a builder and facilitator in this role, focused on scalable, repeatable efforts to connect our target customer profiles and use cases, with our product.


About The Role

  • Responsible for development of all demand generation programs and paid marketing from scratch

  • Responsible for the optimization of website UX and CRO

  • Contribute to overall marketing, brand, and communications efforts 

  • Manage day to day coordination of integrated campaigns, including mapping the objectives, executing, testing, and optimizing campaigns, performing quantitative and qualitative analysis, tracking and reporting 

  • Responsible for creating campaign ideas and experiments that drive perpetual awareness and demand

  • Responsible for the development, management, and attribution of word-of-mouth programs (referral, influencer, affiliate)

  • Manage the budget to deliver maximum ROI and value for spend

  • Coordinate and plan for the future based on long-term marketing and customer acquisition plans


Candidate Profile

  • 5+ years in marketing with at least 3 of those in demand generation / performance marketing

  • Experience hiring and managing and evaluating freelancers

  • The candidate will also have had experience in CRM platforms, marketing automation, and extended experience working in a digital marketing environment

  • Experience in B2B and/or MarTech companies is strongly desired

  • The ability to balance dozens of projects simultaneously 

  • Adaptable and flexible in a fast-paced, dynamic environment

  • Meticulous, detail-oriented, analytical, and data-driven

  • Demonstrated excellence with written communications, project management, and time management


The Switchlist team offices in Cincinnati, at Fueled Collective in Rookwood Exchange, however employees are most often working from home / remote. 

Employment Type: FULL_TIME