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Freelance Conversion Rate Optimization Jobs in Ohio

This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives. You and your small, growing team will be responsible for driving ...

... conversion rate optimization, and will ultimately be responsible for most - if not all - new ... Experience hiring and managing and evaluating freelancers * The candidate will also have had ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Support conversion rate optimization efforts through testing and content updates. * Maintain where-to-buy (WTB) listings and retailer traffic tracking. * Drive Conversion Rate Optimization across ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the key skills and qualifications needed to thrive as a Freelance Conversion Rate Optimization (CRO) Specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.
What are the most commonly searched types of Conversion Rate Optimization jobs in Ohio? The most popular types of Conversion Rate Optimization jobs in Ohio are:
What are popular job titles related to Freelance Conversion Rate Optimization jobs in Ohio? For Freelance Conversion Rate Optimization jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Freelance Conversion Rate Optimization jobs in Ohio look for? The top searched job categories for Freelance Conversion Rate Optimization jobs in Ohio are:
What cities in Ohio are hiring for Freelance Conversion Rate Optimization jobs? Cities in Ohio with the most Freelance Conversion Rate Optimization job openings:
Manager, Digital Optimization

Manager, Digital Optimization

FMX

Columbus, OH โ€ข On-site

Other

This job post hasย expired today.ย Applications are no longer accepted.


Job description

Manager Of Digital Optimization

FMX is looking for a Manager of Digital Optimization to continuously improve the performance of our marketing digital experiences. This role is an opportunity to lead our SEO/GEO strategy, conversion rate optimization (CRO), and digital analytics initiatives.

You and your small, growing team will be responsible for driving qualified website traffic, improving conversion rates across the customer journey, and ensuring our digital ecosystem is measurable, scalable, and optimized for growth.

This is a high-impact role for someone who blends leadership, strategic thinking, analytical rigor, and technical execution.

Responsibilities:

As the Manager of Digital Optimization, you will:

  • Own and execute FMX's SEO strategy, including keyword research, on-page optimization, technical SEO, and monitoring/refinement
  • Manage, mentor, and shape a digital optimization team
  • Monitor rankings, traffic, and SERP behavior to continuously refine strategy
  • Expand into emerging AI search paradigms (AI search, GEO, zero-click environments)
  • Lead CRO strategy across key website journeys (demo requests, lead magnets, product pages)
  • Design and run A/B tests and experiments to improve conversion rates
  • Implement personalization and dynamic content experiences
  • Analyze user behavior (heatmaps, session recordings, funnel analysis, usability tests) to identify friction points
  • Partner with design and development to implement and iterate on improvements, advocating for a data-driven approach to design decisions
  • Build dashboards and reporting frameworks for website and campaign performance
  • Analyze campaign and channel performance to inform optimization efforts
  • Define and track KPIs across the full funnel (traffic ? engagement ? conversion ? pipeline)
  • Work within tools like Google Tag Manager to implement tracking, events, and integrations and support system integrations
  • Ensure data accuracy, consistency, and proper attribution across systems