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Search Engine Optimization Specialist Jobs in Ohio

Robert Half

SEO Specialist

Beachwood, OH · On-site

Execute Search Strategies: Conduct audience and trend research using SEMrush and Google Search Console to design and implement hands-on plans for SEO, Answer Engine Optimization (AEO), and Generative ...

Gartner

Director, SEO

London, OH · Hybrid

This role owns end-to-end SEO performance across Gartner's digital ecosystem, leading a team of SEO associates focused on execution while setting strategy, scaling analytics, and driving measurable ...

People Architects

SEO Director

Cleveland, OH · On-site

People Architects is excited to recruit an SEO Director (Agency Leadership & AI Search Strategy) for an on-site role in Cleveland, Ohio for one of our high-growth agency clients. Summary: This is a ...

JUNIQE Kollwitz Internet GmbH

$68.63 - $91.50/hr

Du hast richtig Lust, SEO und GEO in die KI-Ära zu führen? Du willst mitgestalten, testen, bauen und Dinge wirklich voranbringen? Dann bist Du bei uns goldrichtig! Wir sind MYPOSTER. Seit 2011 sind ...

JUNIQE Kollwitz Internet GmbH

$68.63 - $91.50/hr

JUNIQE Kollwitz Internet GmbH in München sucht einen erfahrenen Senior SEO / GEO Manager (m/w/d) in Voll- oder Teilzeit. Du wirst maßgeblich an der Transformation in die neue KI-Search-Ära ...

Postali

Director of SEO & AI Search

Columbus, OH

$110K - $130K/hr

The SEO amp; AI Search Director owns search performance for our law firm clients across three tracks (organic, Google Maps and local, and AI-answer visibility), and leads the design and day-to-day ...

Havas Media Group Spain SAU

$81 - $116/hr

Senior SEO Manager (all gender) | Havas Market Standort: Frankfurt, Hamburg Wie sieht dein Aufgabengebiet aus? Du verantwortest die Planung, Steuerung und Optimierung von SEO Kampagnen für nationale ...

Akurat-Service-Real-Estate-E.k.

Startseite » Growth Marketing Manager (SEO, Performance & AI) - Vollzeit (m/w/d) Growth Marketing Manager (SEO, Performance & AI) - Vollzeit (m/w/d) * München, Herrsching, Landsberg, Murnau ...

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All JobsSearch Engine Optimization Specialist JobsSearch Engine Optimization Specialist Jobs in Ohio

Search Engine Optimization Specialist information

See Ohio salary details

$32.8K

$64.1K

$97.9K

How much do search engine optimization specialist jobs pay per year?

As of Aug 30, 2026, the average yearly pay for search engine optimization specialist in Ohio is $64,066.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,400.00 and $71,300.00 per year, depending on experience, location, and employer.

What is a search engine optimization specialist?

A Search Engine Optimization (SEO) Specialist works to positively manipulate the way search engine web crawlers view a website. As an SEO specialist, your responsibilities include changing the layout, copy, and content of the site, and discovering new avenues through which to help your client rank. You determine the most profitable search keywords to target, organically weaving them into your client’s web content. You may also need search engine marketing (SEM) skills, as keywords are integral to this marketing avenue.

What does a search engine optimization specialist do?

A Search Engine Optimization (SEO) Specialist is responsible for improving a website's visibility in search engine results pages (SERPs) by optimizing content, technical site structure, and implementing strategies to increase organic traffic. They conduct keyword research, analyze competitors, perform site audits, and recommend on-page and off-page techniques to boost rankings. SEO Specialists also monitor performance using analytics tools and adapt strategies to align with search engine algorithm updates, helping businesses reach more potential customers online.

What are the key skills and qualifications needed to thrive as a search engine optimization specialist, and why are they important?

To thrive as a Search Engine Optimization Specialist, you need expertise in keyword research, content optimization, on-page and off-page SEO strategies, typically backed by a relevant degree or digital marketing certification. Familiarity with SEO tools such as Google Analytics, SEMrush, Moz, and content management systems like WordPress is essential. Strong analytical thinking, attention to detail, and effective communication make someone stand out in this position. These skills are crucial for improving website rankings, driving organic traffic, and achieving measurable business growth.

How does a search engine optimization specialist typically collaborate with content creators and web developers?

A Search Engine Optimization (SEO) Specialist frequently works alongside content creators to ensure that written material is optimized for target keywords, user intent, and search engine guidelines. They also collaborate closely with web developers to implement technical SEO recommendations, such as improving site speed, mobile responsiveness, and structured data markup. Effective communication and teamwork are crucial, as aligning SEO strategies with content and technical teams helps maximize organic traffic growth and overall website performance.

What is the difference between Search Engine Optimization Specialist vs Content Marketing Specialist?

AspectSearch Engine Optimization SpecialistContent Marketing Specialist
Primary FocusOptimizing website content for search engines to improve rankingsCreating and distributing valuable content to attract and engage audiences
Skills & CertificationsSEO tools, analytics, keyword research, certifications like Google AnalyticsContent creation, copywriting, social media, content management systems
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketing departmentsMarketing teams, content agencies, in-house content departments
Industry UsageCommonly employed in digital marketing and SEO campaignsUsed across marketing, branding, and digital content strategies

The main difference is that Search Engine Optimization Specialists focus on improving website visibility through search engine rankings, while Content Marketing Specialists concentrate on creating engaging content to attract and retain audiences. Both roles often collaborate but serve distinct functions within digital marketing strategies.

How do you become a search engine optimization specialist?

To become a search engine optimization (SEO) specialist, you typically need a background in marketing, communications, or computer science, along with knowledge of SEO tools like Google Analytics and SEMrush. Gaining experience through internships, certifications such as Google Analytics or HubSpot, and staying updated on industry best practices are important steps in building a career in SEO.

Is it hard to get a job in search engine optimization specialist?

Landing a position as a search engine optimization (SEO) specialist can be competitive but achievable with relevant skills such as keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush. Building a strong portfolio, gaining certifications, and staying updated on industry trends can improve job prospects in this field.
More about Search Engine Optimization Specialist jobs

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For Search Engine Optimization Specialist jobs in Ohio, the most frequently searched job titles are:

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Search Engine Optimization Specialist jobs near you
Infographic showing various Search Engine Optimization Specialist job openings in Ohio as of August 2026, with employment types broken down into 81% Full Time, 15% Part Time, and 4% Contract. Highlights an 75% Physical, 2% Hybrid, and 23% Remote job distribution, with an average salary of $64,066 per year, or $30.8 per hour.

SEO Specialist

Beachwood, OH • On-site

Robert Half
Recruiting and Staffing Services • 10K+ employees
Learn more about Robert Halfexternal

Full-time

Posted 16 days ago

Job description

Execute Search Strategies: Conduct audience and trend research using SEMrush and Google Search Console to design and implement hands-on plans for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

● Produce High-Volume Content: Leverage modern AI tools to generate a high volume of search-optimized articles, landing pages, and educational resources, while editing each draft to ensure it is accessible, helpful to humans, and aligned with our brand voice.

● Write Original Copy: Step away from the AI tools to craft compelling, high-empathy original content from scratch when sensitive security or crisis-management topics require a purely human touch.

● Optimize Existing Content: Continuously audit, refresh, and re-optimize our existing digital asset library to preserve current rankings, update outdated info, and boost underperforming pages.

● Refine Our Inbound Engine: Collaborate with team members to format and publish content within HubSpot, helping refine our internal linking architecture, layout standards, and overall user experience.

● Drive Social Distribution for AI Visibility: Repurpose core long-form content assets into high-impact, low-volume B2B social posts (primarily LinkedIn). Focus on strategic distribution to drive targeted professional engagement and generate the real-time indexable brand signals that modern AI answer engines crawl for citations, rather than time-intensive B2C-style community management.

● Track & Report Performance: Monitor organic traffic, keyword rankings, and AI citations using GA4 to continuously refine your approach.

2-3+ years of professional search and content marketing experience with a clear track record of adapting to modern, AI-driven search environments.

● An AI-Forward Workflow: You are a power user of LLMs (like ChatGPT or Claude). You leverage AI tools to scale research, generate content briefs, and accelerate production. Note: If you prefer purely manual text generation or resist AI integration, this role is not a fit.

● Understanding of AI Retrieval & Citation Mechanics: You know how LLMs retrieve information, and you understand how to format data to secure brand citations.

● Semantic & Entity-Based SEO Foundations: You focus on user intent, topical authority, and structured data over legacy practices like keyword stuffing or mechanical backlinking.

● An Exceptional Editor's Eye: You can easily spot generic AI phrasing, fluff, or hallucinations, and you have the creative writing skills to transform them into trustworthy, high-empathy B2B copy.

● Hands-on software experience with core execution tools like HubSpot, SEMrush, Google Search Console, and GA4 and a proven ability to quickly learn and master new marketing software.

● An eagerness to learn: You are naturally curious and excited to dive deep into the complexities of enterprise technology and the healthcare safety landscape.

● Prior marketing or copywriting experience within a B2B SaaS, tech, or corporate agency environment. 

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About Robert Half

Sourced by ZipRecruiter

Founded in 1948, Robert Half pioneered the idea of professional talent solutions to connect opportunities at great companies with highly skilled job seekers. As business needs changed, we evolved to offer specialized talent solutions for finance and accounting, technology, administrative and customer support, creative and marketing, and legal fields. In 2002, we introduced our subsidiary, Protiviti, a global independent risk consulting and internal audit service, to support companies as they faced more strategic business challenges.

Industry

Recruiting and staffing services

Company size

10,000+ Employees

Headquarters location

San Ramon, CA, US

Year founded

1948

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