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Freelance Conversion Rate Optimization Jobs in Ohio

Gardens Alive!

Shopify Website Manager

Tipp City, OH · On-site

Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. * Page Optimization: Enhances customer experience and journey by optimizing homepage ...

Rostam Direct LLC

Shopify Website Manager

Tipp City, OH · On-site

Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. • Page Optimization: Enhances customer experience and journey by optimizing homepage ...

Gardens Alive

Shopify Website Manager

Tipp City, OH

Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate. Page Optimization: Enhances customer experience and journey by optimizing homepage ...

Premier NX

$75K - $90K/yr

Evaluate and evolve the website and online properties and oversee conversion rate optimization. * Manage Premier NX's social media and brand presence. * Manage relationships with external agencies ...

Famous Supply

Sr. eCommerce Specialist

Akron, OH · On-site

Familiarity with digital merchandising, search optimization, or conversion rate optimization. * Experience with product information management (PIM), ERP, or CMS-integrated websites. * Background in ...

Stafford Communications Group

$75K - $90K/yr

Evaluate and evolve the website and online properties and oversee conversion rate optimization. * Manage Premier NX's social media and brand presence. * Manage relationships with external agencies ...

Bears with Benefits

$70 - $90/hr

You analyze campaign performance using key KPIs (e.g., open rate, CTR, conversion rate, CLV) and derive data-driven insights and optimization opportunities for future campaigns. You design and manage ...

New

Bears with Benefits

$70 - $90/hr

You analyze campaign performance using key KPIs (e.g., open rate, CTR, conversion rate, CLV) and derive data-driven insights and optimization opportunities for future campaigns. You design and manage ...

New

FR L'Osteria SE

$69.66 - $92.88/hr

Kontinuierliche Optimierung von KPIs wie ROAS, CAC, CPC und Conversion Rate * Entwicklung, Testing und Skalierung performanter Creatives (UGC, Video, Static Ads) * Durchführung von A/B-Tests sowie ...

New

Famous Supply

Sr. eCommerce Specialist

Akron, OH · On-site

... conversion rate optimization. • Experience with product information management (PIM), ERP, or CMS-integrated websites. • Background in trades, HVAC, plumbing, construction, or industrial ...

Company 119

Senior Marketing Strategist

Chardon, OH · Remote

Strong expertise in SEO, paid media, social media marketing, email marketing, content strategy, website design, conversion rate optimization (CRO), and analytics. * Experience managing multiple ...

Company 119

Senior Marketing Strategist

Chardon, OH · On-site

Strong expertise in SEO, paid media, social media marketing, email marketing, content strategy, website design, conversion rate optimization (CRO), and analytics. * Experience managing multiple ...

Company 119

Senior Marketing Strategist

Chardon, OH · On-site

Strong expertise in SEO, paid media, social media marketing, email marketing, content strategy, website design, conversion rate optimization (CRO), and analytics. * Experience managing multiple ...

eCommerce

VP of Ecommerce & Digital

Bryan, OH · On-site

... with freelancers, creators, and content producers; implement systems for testing, learning, and ... conversion rate and average order value through continuous testing of site experience, checkout ...

autobund

$91.50 - $125.81/hr

Eigenständige Steuerung und Optimierung sämtlicher Vertriebsprozesse * Sicherstellung einer ... Rohertrag, Conversion Rate, Lagerumschlag und Ableitung konkreter Handlungsempfehlungen

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Freelance Conversion Rate Optimization information

What is freelance conversion rate optimization?

Freelance conversion rate optimization (CRO) involves an independent specialist working with businesses to improve the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Freelance CRO experts use data analysis, user behavior research, and A/B testing to identify and implement changes that enhance user experience and increase conversions. They typically work on a project or contract basis, allowing businesses flexibility and specialized expertise without hiring full-time staff.

What are some typical challenges freelance conversion rate optimization specialists face when working with multiple clients?

Freelance CRO specialists often juggle several clients at once, which can lead to challenges such as managing varying expectations, aligning on success metrics, and adapting to different website platforms and analytics tools. Additionally, communication can be complex, as each client may have distinct approval processes and timelines. Staying organized, setting clear deliverables, and maintaining transparent communication are crucial to successfully navigating these challenges and ensuring positive outcomes for each client.

What are the key skills and qualifications needed to thrive as a freelance conversion rate optimization specialist, and why are they important?

To thrive as a Freelance Conversion Rate Optimization Specialist, you need expertise in digital marketing, data analysis, and UX/UI principles, often supported by a relevant degree or certifications such as Google Analytics or CXL Institute credentials. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools, and content management systems is essential. Strong problem-solving, communication, and client management skills help you stand out by ensuring clear reporting and actionable recommendations. These skills and qualities are crucial for effectively improving website performance and delivering measurable ROI for clients.

What is the difference between Freelance Conversion Rate Optimization vs Freelance Digital Marketing?

AspectFreelance Conversion Rate OptimizationFreelance Digital Marketing
Primary FocusImproving website conversion ratesPromoting brands/products online
Skills & CertificationsAnalytics, A/B testing, UX designSEO, content marketing, social media
Work EnvironmentClient websites, analytics toolsMultiple channels, campaigns
Industry UsageeCommerce, SaaS, online servicesRetail, tech, service sectors

While both roles involve online strategies, Freelance Conversion Rate Optimization specializes in enhancing website performance to increase conversions, whereas Freelance Digital Marketing covers broader online promotion efforts. Understanding these differences helps clients choose the right freelancer for their specific needs.

What are the most commonly searched types of Conversion Rate Optimization jobs in Ohio?

The most popular types of Conversion Rate Optimization jobs in Ohio are:

What are popular job titles related to Freelance Conversion Rate Optimization jobs in Ohio?

For Freelance Conversion Rate Optimization jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Freelance Conversion Rate Optimization jobs in Ohio look for?

The top searched job categories for Freelance Conversion Rate Optimization jobs in Ohio are:

What cities in Ohio are hiring for Freelance Conversion Rate Optimization jobs?

Cities in Ohio with the most Freelance Conversion Rate Optimization job openings:

Freelance Conversion Rate Optimization jobs near you

Digital Marketing Manager (Onsite)

Burkett Restaurant Equipment

Perrysburg, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

Job description

Burkett Restaurant Equipment & Supplies is one of the nation's leading dealers of new and used commercial foodservice equipment, supplying restaurants, institutions, and food service operators across the country. With a growing e-commerce platform, a showroom, and a strong marketplace presence, Burkett's marketing function is central to driving awareness, traffic, and revenue across all channels.
We are looking for a hands-on, data-driven Digital Marketing Manager to lead and execute Burkett's digital marketing strategy. This is an ownership role - you will be the primary driver of performance across our website, content, e-commerce, paid media, email/CRM, and SEO channels. The ideal candidate brings both strategic thinking and executional depth, working closely with leadership and cross-functional teams to grow traffic, engagement, and online revenue.
Position Title: Digital Marketing Manager
  • Reports To: Vice President of Marketing
  • Scheduled Hours: Mon-Fri / 8:00am-5:00pm
  • FLSA Status: Salary
  • Working Arrangement: Primarily Onsite

Key Responsibilities
  • Own the health, performance, and growth of burkett.com as our primary digital storefront.
  • Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic
  • Champion UX improvements through heatmap analysis, session recordings, and funnel data - identifying friction and testing solutions to improve the customer journey
  • Lead conversion rate optimization (CRO) efforts to increase add-to-cart rates, checkout completion, and overall site revenue
  • Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email.
  • Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels
  • Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform
  • Oversee Burkett's social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement
  • Proven experience collaborating across departments and managing stakeholders
  • Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
  • Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics
  • Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership
  • Own marketing analytics, pulling data from multiple channels & sources into a unified dashboards and reports
  • Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps
  • Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap
  • Stay current on industry trends, platform algorithm updates, and emerging tools - bringing relevant recommendations to the team proactively

Requirements
  • 5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs
  • Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals
  • Strong content creation, management and delivery abilities across key channels.
  • Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred
  • Proficiency with Google Analytics / GA4 and comfort turning data into decisions
  • Experience managing paid search and/or paid social campaigns
  • Strong writing skills with the ability to produce content across multiple formats and channels
  • Excellent communication skills; ability to present clearly and concisely to leadership
  • Highly organized, detail-oriented, and able to manage multiple priorities simultaneously
  • Self-starter who can own initiatives end-to-end with minimal oversight

Preferred Qualifications
  • Experience in e-commerce, retail, or B2B/B2C product marketing
  • Background in the foodservice, restaurant, or hospitality supply industry
  • Familiarity with Shopify and marketplace channels (Amazon, eBay, or similar)
  • Google Ads or Google Analytics certification
  • Hands-on experience with CRO and A/B testing tools (e.g. VWO, Optimizely, or similar)
  • Experience with content calendar or project management tools (e.g. Asana, Trello, CoSchedule)

Benefits
Why Burkett Restaurant Equipment and Supplies?
  • Join a growing company with a strong reputation in the restaurant equipment industry.
  • A collaborative, energetic team environment with direct access to leadership
  • The opportunity to make a measurable impact at a growing, nationally recognized brand
  • Flexible hybrid work arrangement allowing for 1 day/week offsite after initial onboarding period (6 months),
  • Opportunity for growth and leadership in a dynamic, fast-paced environment.
  • Competitive salary commensurate with experience
  • Competitive benefits package.
    • The Company offers options for Health, Dental, Vision, Short & Long Term Disability, Life, Paid Time Off & Holidays and a 401(k) retirement program after a 90 day waiting period. The company offers an employer match after 1 year of employment.

To learn more about careers at Burkett please visit: https://www.burkett.com/careers
Only qualified candidates will be contacted. Responses containing salary history and/or requirements are preferred.
We are an Equal Employment Opportunity employer & a Drug Free Workplace.

Apply