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Director Conversion Rate Optimization Jobs (NOW HIRING)

Wpromote

CRO Manager (Conversion Rate Optimization)

$69K - $80K/yr

The Role The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation ... Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with ...

Wpromote

CRO Manager (Conversion Rate Optimization)

$69K - $80K/yr

The Role The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation ... Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with ...

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Director Conversion Rate Optimization information

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$23.5K

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$189.5K

How much do director conversion rate optimization jobs pay per year?

As of Sep 15, 2026, the average yearly pay for director conversion rate optimization in the United States is $121,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

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Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in the United States as of September 2026, with employment types broken down into 1% As Needed, 69% Full Time, 21% Part Time, 1% Temporary, 7% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $121,522 per year, or $58.4 per hour.

Senior Conversion Rate Optimization Specialist

Kansas City, MO • On-site, Remote

Spring Venture Group
Insurance Services • 1 - 5K employees
Learn more about Spring Venture Groupexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Spring Venture Group rating

8.5

Company rating: 8.5 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

Company Description
As a leader in Medicare health insurance distribution, Spring Venture Group guides people through one of their most important life decisions - finding the right insurance coverage. We are on a mission to be the most trusted partner for our customers and our people, enabling empowered decisions along the journey to health and financial well-being.
Spring Venture Group offers incredible culture, benefits, and fantastic income potential in a stable and successful work environment at a Medicare agency. This starts with a workplace that empowers people to do their best work. Come build a rewarding career and make a meaningful impact on people's lives in an environment that values your determination. Join our diverse, inclusive team and get ready to crush your goals!
Job Description
We are looking for a data-driven Senior Conversion Rate Optimization (CRO) Specialist to own the testing, optimization, and user experience frameworks across our digital properties and landing pages.
In the competitive Medicare brokerage space, every click counts. Your core mission will be to turn our web traffic into qualified leads-balancing digital form completions, online quote requests, and inbound phone calls. The ideal candidate understands that a landing page is a bridge between acquisition and retention. You will design experiences that align perfectly with Paid Media intent, maintain SEO best practices, and set the stage for long-term Customer Retention.
Reporting directly to the Sr. Director, Engagement Marketing, you will build and scale an experimentation roadmap that directly drives down Cost Per Acquisition (CPA) and maximizes lead volume, particularly as we scale up for peak seasons like the Annual Enrollment Period (AEP). Rather than working in a vacuum, you will act as the strategic driver-partnering with our in-house paid media, SEO, UX design, and development teams to deploy high-impact digital experiences.
Key Responsibilities
  • Own the Experimentation Roadmap: Lead the end-to-end optimization strategy, from forming data-backed hypotheses to prioritization, variant asset definition, and post-test analysis.
  • Ad-to-Page Alignment: Partner closely with the Paid Media team to optimize landing pages for ad relevance, message match, and Google Ads/Meta Quality Score improvements.
  • SEO Harmony: Ensure all conversion-focused landing pages maintain organic search best practices, protecting keyword rankings, metadata, and site structure.
  • Execute A/B & Multivariate Testing: Use enterprise testing suites (such as Optimizely or VWO) to design, configure, and execute split tests on our web funnels, ensuring rigorous QA and statistical validity.
  • WordPress Landing Page Management: Navigate and make minor content, copy, or logic iterations on landing pages within WordPress using the Breakdance Builder. Partner closely with our Web Developers, who will handle core development, advanced technical implementations, and tracking script integrations.
  • Analyze User Behavior & Funnels: Leverage GA4 (Google Analytics 4) and user behavior tools (Hotjar) to deeply understand user drop-offs, form friction, and navigate complex paths to conversion. Acting as the internal expert, you will map custom events and triggers to validate test metrics cleanly.
  • Drive Multi-Channel Conversions: Optimize distinct user pathways, focusing heavily on generating high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions.
  • Cross-Functional Collaboration: Partner closely with Paid Media, SEO, UX/UI Designers, and Web Developers to turn creative test concepts into seamless digital experiences.
  • Build the ROI Data Story: Translate complex test metrics into clear, actionable business insights. Build performance dashboards to regularly report conversion lifts and acquisition cost savings to marketing leadership.
  • Leverage AI as a Performance Multiplier: Proactively utilize generative AI tools to rapidly brainstorm high-converting copy variations, accelerate landing page wireframing, and analyze complex qualitative user feedback trends at scale.

Qualifications
  • Experience: 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps.
  • Acquisition Knowledge: A strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and an acute awareness of how user intent shifts based on the traffic source.
  • SEO Fundamentals: Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and the delicate balance between copy length and conversion-focused layouts.
  • WordPress Literacy: Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework-ideally Breakdance Builder (or similar tools). An awareness of how tracking scripts and element styling impact PageSpeed scores.
  • Analytics Toolkit: Expert-level knowledge of GA4 and Google Tag Manager (GTM). Ability to set up custom events and triggers to validate test metrics cleanly.
  • Testing Infrastructure: Deep hands-on experience using enterprise testing suites (preferably Optimizely, though VWO or other platforms are acceptable).
  • Technical Familiarity: Baseline understanding of user experience (UX) principles. A basic understanding of HTML/CSS to effectively collaborate with our developers or make minor style adjustments is a huge plus.
  • Industry Experience: Experience in lead-generation environments (Healthcare, Insurance, FinTech, or highly regulated spaces) is strongly preferred.
  • AI-Curious Mindset: An AI-native marketer who views emerging technology as an essential efficiency driver. You know how to prompt effectively to generate persuasive, compliant messaging variants and use AI tools to find operational shortcuts in the testing lifecycle without sacrificing human strategy.

Additional Information
  • Hybrid work environment with equipment provided
  • Competitive compensation Medical, Dental and Vision benefits after a short waiting period
  • 401k matching program
  • Generous paid time off program with an additional company break during the holidays
  • Annual Volunteer Time Off (VTO) and a donation matching program
  • Life Insurance Employee Assistance Program (health & well-being on and off the job) Rewards and Recognition
  • Maternity and Parental Leave Training program and ongoing support throughout your entire Spring Venture Group career
  • Diverse, inclusive & welcoming culture
  • Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans

Spring Venture Group is an Equal Opportunity Employer
Security Responsibilities:
  • Operating in alignment with policies and standards
  • Reporting Security Incidents
  • Completing assigned training
  • Protecting assigned organizational assets

The Fine Print:
  • Generous Benefits Package, including: Medical, Dental, Vision, Life Insurance, and Employee Assistant Program
  • Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assist, Identity Protection, and Legal Plans
  • Designated workplace that is HIPAA compliant

Spring Venture Group is an Equal Opportunity Employer

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