ZipRecruiter

Log In

1

Director Conversion Rate Optimization Jobs (NOW HIRING)

KFC Corporation

Sr. Product Manager - Web

Plano, TX

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Yum Brands

Sr. Product Manager - Web

Plano, TX · On-site

$121K - $159K/yr

Optimize web for its distinct role in the ecosystem - balancing direct conversion with intentional ... Experience with SEO, site performance optimization, accessibility, and conversion rate optimization ...

Frank and Eileen

Head of Ecommerce

Los Angeles, CA · On-site

$160K - $185K/yr

... conversion rate optimization, and leads the brand's SEO and content strategy. You will manage a team of two direct reports and collaborate cross-functionally with Marketing, Merchandising, Customer ...

Kitsch LLC

Director of eCommerce

Los Angeles, CA · On-site +1

Conversion Rate Optimization & Growth * Lead the CRO roadmap with a focus on improving conversion ... in a director or senior leadership role. DTC or consumer brand experience strongly preferred.

Master Electronics

Director of E-Commerce

Phoenix, AZ · On-site +1

We are seeking a Director of eCommerce to lead our digital growth strategy, elevate the online ... Conversion rate optimization and experimentation * On-site merchandising and customer journeys

Master Electronics

Director of E-Commerce

Phoenix, AZ · On-site +1

We are seeking a Director of eCommerce to lead our digital growth strategy, elevate the online ... Conversion rate optimization and experimentation * On-site merchandising and customer journeys

Kitsch LLC

Director of eCommerce

Los Angeles, CA · Remote

Conversion Rate Optimization & Growth * Lead the CRO roadmap with a focus on improving conversion ... in a director or senior leadership role. DTC or consumer brand experience strongly preferred.

Master Electronics

Director of E-Commerce

Phoenix, AZ · On-site

We are seeking a Director of eCommerce to lead our digital growth strategy, elevate the online ... Conversion rate optimization and experimentation * On-site merchandising and customer journeys

POLYWOOD

Director | ECommerce

... Conversion Rate Optimization (CRO) strategy including goal setting, resource allocation, and ... • Direct planning and flawless execution of seasonal launches, sitewide promotions, and major ...

next page

Showing results 1-20

All JobsDirector Conversion Rate Optimization Jobs

Director Conversion Rate Optimization information

See salary details

$23.5K

$121.5K

$189.5K

How much do director conversion rate optimization jobs pay per year?

As of Jun 25, 2026, the average yearly pay for director conversion rate optimization in the United States is $121,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $147,500.00 per year, depending on experience, location, and employer.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

More about Director Conversion Rate Optimization jobs
What cities are hiring for Director Conversion Rate Optimization jobs? Cities with the most Director Conversion Rate Optimization job openings:
What are the most commonly searched types of Conversion Rate Optimization jobs? The most popular types of Conversion Rate Optimization jobs are:
What states have the most Director Conversion Rate Optimization jobs? States with the most job openings for Director Conversion Rate Optimization jobs include:
What job categories do people searching Director Conversion Rate Optimization jobs look for? The top searched job categories for Director Conversion Rate Optimization jobs are:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in the United States as of June 2026, with employment types broken down into 2% As Needed, 50% Full Time, 44% Part Time, 2% Contract, and 2% Nights. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $121,522 per year, or $58.4 per hour.

Conversation Rate Optimization Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time

Posted 9 days ago

Job description

About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We're seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.
Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10-40 hours per week.
Responsibilities
  • Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
  • Develop and execute A/B and multivariate testing programs
  • Create testing roadmaps aligned to business goals and hypotheses
  • Partner with design, product, and engineering teams to implement experiments
  • Optimize landing pages, product pages, and key conversion flows
  • Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
  • Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
  • Report on test results and translate findings into actionable recommendations

Requirements
  • Strong foundation in CRO, experimentation, and user behavior analysis
  • Experience designing and executing A/B or multivariate tests
  • Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
  • Ability to form hypotheses and prioritize tests based on potential impact
  • Understanding of UX/UI principles and their impact on conversion
  • Strong analytical skills and attention to detail
  • Ability to communicate results and insights clearly to stakeholders
  • Comfort working across different industries, products, and customer journeys

Nice to Have
  • Experience with personalization and dynamic content strategies
  • Familiarity with statistical significance and experiment design
  • Experience in high-growth startup environments
  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Apply