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Director Conversion Rate Optimization Jobs (NOW HIRING)

Sonova

Senior Manager, Web & SEO

Aurora, IL · On-site +1

$137.80K - $168K/yr

Translate business goals into site performance improvements (appointments, conversion rate, revenue ... Own performance and optimization of the eBooking experience as a core conversion product, including ...

Kalon Executive Search

Director of E-Commerce

Miami, FL · On-site

$125K - $140K/yr

Director of E-Commerce Our client is seeking a highly experienced Director of E-Commerce to lead ... and conversion rate optimization (CRO). The ideal candidate is both strategic and hands-on ...

KKR

Search & AI Optimization Associate

Boston, MA · On-site

$9/hr

Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys. * Collaborate with UX/UI and product teams to enhance digital ...

6sense

Director, Digital Marketing

Austin, TX

Drive a disciplined culture of conversion rate optimization and experimentation through a direct report focused on testing, CRO, and coordination * Establish and maintain a structured testing roadmap ...

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Director Conversion Rate Optimization information

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$23.5K

$121.5K

$189.5K

How much do director conversion rate optimization jobs pay per year?

As of Jun 4, 2026, the average yearly pay for director conversion rate optimization in the United States is $121,522.00, according to ZipRecruiter salary data. Most workers in this role earn between $95,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

More about Director Conversion Rate Optimization jobs
What cities are hiring for Director Conversion Rate Optimization jobs? Cities with the most Director Conversion Rate Optimization job openings:
What are the most commonly searched types of Conversion Rate Optimization jobs? The most popular types of Conversion Rate Optimization jobs are:
What states have the most Director Conversion Rate Optimization jobs? States with the most job openings for Director Conversion Rate Optimization jobs include:
What job categories do people searching Director Conversion Rate Optimization jobs look for? The top searched job categories for Director Conversion Rate Optimization jobs are:
Director Conversion Rate Optimization jobs near you
Infographic showing various Director Conversion Rate Optimization job openings in the United States as of May 2026, with employment types broken down into 1% Locum Tenens, 83% Full Time, 8% Part Time, 4% Temporary, and 4% Contract. Highlights an 88% Physical, 2% Hybrid, and 10% Remote job distribution, with an average salary of $121,522 per year, or $58.4 per hour.

Senior Manager, Web & SEO (Aurora (IL), United States)

Sonova AG

Aurora, IL • On-site

$137.80K - $168K/yr

Full-time

Posted 4 days ago

Job description

Position Summary
AudioNova is seeking a highly strategic and execution-focused Senior Manager, Web & SEO to own and scale our digital front door. This role is responsible for driving measurable growth in appointments, revenue, and patient acquisition through best-in-class website performance, SEO, and conversion rate optimization (CRO).
Corporate Office: Aurora, IL - Hybrid Schedule with two remote days
Salary: $137,800 - $168,000
Your role at AudioNova:
This is not a maintenance role. You will be expected to transform our website into a high-performing acquisition engine by integrating SEO, UX, analytics, and experimentation into a cohesive growth strategy, inclusive of emerging AI-driven discovery channels and search experiences.
Key Responsibilities
1. Own Website Performance as a Revenue Driver
  • Lead end-to-end website strategy across AudioNova.com and supporting digital properties
  • Translate business goals into site performance improvements (appointments, conversion rate, revenue)
  • Identify and close conversion gaps across key journeys (clinic finder, eBooking, lead forms)
  • Own performance and optimization of the eBooking experience as a core conversion product, including reducing friction, improving completion rates, and increasing speed to appointment
  • Partner with call center and CRM teams to optimize total conversion (online + offline), ensuring high-intent demand is effectively captured, routed, and converted
  • Partner with global and technical teams to improve site speed, mobile performance, and UX

Lead Advanced SEO Strategy
  • Define and execute a comprehensive SEO roadmap (technical, on-page, off-page)
  • Drive scalable organic growth with a focus on high-intent, local, and ecommerce queries
  • Evolve SEO strategy to account for AI-driven search and large language model (LLM) experiences, including optimizing content, structured data, and authority signals to improve visibility beyond traditional search engines
  • Partner with external agencies and internal stakeholders to ensure accountability to outcomes
  • Own forecasting, performance tracking, and ROI measurement for organic search

Build and Scale a CRO & Experimentation Program
  • Build and operate a high-velocity experimentation engine, prioritizing tests based on revenue impact and continuously scaling winning ideas across the funnel
  • Analyze user behavior and funnel drop-off points to inform hypotheses
  • Optimize key conversion points: appointment booking, lead forms, product pages
  • Partner with analytics and media teams to ensure full-funnel visibility

Strengthen Analytics & Attribution
  • Ensure accurate tracking across all web interactions (GA4, tagging, UTMs, booking flows)
  • Partner cross-functionally to improve attribution from lead → appointment → revenue
  • Develop dashboards and insights that directly inform investment decisions
  • Identify and resolve data integrity issues impacting performance visibility

Drive Cross-Functional Execution
  • Act as the primary liaison between Marketing, IT, Product, and Global teams
  • Define requirements and prioritize development roadmap for site enhancements
  • Advocate for North America conversion needs within global platform constraints, ensuring the site operates as a high-performing local acquisition engine
  • Hold internal and external partners accountable to timelines and outcomes
  • Influence senior leadership with data-driven recommendations

Qualifications
  • 7-10+ years of experience in SEO, CRO, and digital product/web management
  • Proven track record of driving measurable growth in traffic, conversion, and revenue
  • Deep expertise in:
    • Technical SEO (site architecture, indexing, Core Web Vitals)
    • On-page and content strategy
    • Conversion rate optimization and experimentation frameworks
  • Strong analytical skillset:
    • GA4, tagging frameworks, attribution models
    • Ability to connect marketing activity to downstream revenue impact
  • Experience managing agencies and holding partners accountable to performance
  • Familiarity with emerging search paradigms, including AI-driven search experiences and LLM-based discovery
  • Ability to operate both strategically and hands-on
  • Strong cross-functional leadership and communication skills

What Success Looks Like
  • Significant increase in organic traffic and high-intent visibility
  • Measurable lift in website conversion rates and booked appointments
  • Improved eBooking conversion rates and speed to appointment
  • Clear, trusted end-to-end conversion visibility (online + offline)
  • A structured, continuously improving experimentation engine tied to revenue
  • Improved visibility across both traditional search engines and emerging AI-driven discovery environments
  • Website positioned as a primary growth driver, not just a support channel

Why This Role Matters
AudioNova is making a significant shift toward digital-led growth. This role is critical to unlocking the full value of that investment by ensuring our website and organic channels are optimized to convert demand into patients and revenue - while staying ahead of how consumers increasingly discover and evaluate healthcare providers.
Statement of Other Duties: This document describes the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described.
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
Sonova is an equal opportunity employer.
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

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