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Director Conversion Rate Optimization Jobs in Minnesota

UNRL

Director of E-Commerce

Saint Paul, MN · On-site

$120K - $145K/yr

Conversion & Site Optimization * Identify and implement conversion rate optimization (CRO ... direct-to-consumer (D2C) consumer brands. * Deep, hands-on expertise managing and optimizing ...

UNRL

Director of E-Commerce

Saint Paul, MN

Conversion & Site Optimization Identify and implement conversion rate optimization (CRO ... on direct-to-consumer (D2C) consumer brands. Deep, hands-on expertise managing and optimizing ...

Granicus

Director - Digital Experience

Saint Paul, MN · Remote

Director - Digital Experience Location US-Remote ID 2026-10112 Category Marketing Position Type ... Conversion rate optimization strategy * Funnel performance analysis * Traffic source performance ...

EnthuZiastic

Growth Hacker - Remote

Minneapolis, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Saint Cloud, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Swell Media

SVP, Performance Marketing

Minneapolis, MN · On-site

Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct ... conversion rate optimization, LTV optimization, retention signals) * Lead Generation (funnel ...

EnthuZiastic

Growth Hacker - Remote

Duluth, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Rochester, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Swell Media

SVP, Performance Marketing

Minnetonka, MN · Hybrid

Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct ... conversion rate optimization, LTV optimization, retention signals) * Lead Generation (funnel ...

EnthuZiastic

Growth Hacker - Remote

Plymouth, MN · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Swell Media

SVP, Performance Marketing

Minneapolis, MN · Hybrid

Own performance outcomes across a portfolio of ecommerce and lead generation clients, with direct ... conversion rate optimization, LTV optimization, retention signals) * Lead Generation (funnel ...

Shutterfly

Director, Product Management

Eden Prairie, MN

$237.60K - $248.80K/yr

Own key business metrics including conversion rate, cart completion, average order value, and ... Experience with experimentation frameworks, conversion optimization, and customer journey analytics.

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Director Conversion Rate Optimization information

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Minnesota? The most popular types of Conversion Rate Optimization jobs in Minnesota are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Minnesota? For Director Conversion Rate Optimization jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Minnesota look for? The top searched job categories for Director Conversion Rate Optimization jobs in Minnesota are:
What cities in Minnesota are hiring for Director Conversion Rate Optimization jobs? Cities in Minnesota with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you
Director of E-Commerce

Director of E-Commerce

UNRL

Saint Paul, MN • On-site

$120K - $145K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Job Description
At UNRL, we're redefining what performance wear means. We create premium apparel that blurs the line between work, sport, and everyday life - built for those who demand more. Our team is driven by innovation, craftsmanship, and authenticity. We're looking for people who share our belief that people matter, effort counts, success is found in sweating details, and culture drives excellence. Join us and help build a brand that empowers people to look good, feel confident, and perform their best - every day.
How did we get here?
1. We hire great people that fit our culture and have an old-school work ethic.
2. We make great products and provide our customers with an unreal experience.
3. We create great processes that enable us to set goals and track our success.
The UNRL team consists of a small, tight-knit group of hardworking people with an entrepreneurial mindset. We're building a brand that will stand the test of time and continue to make a positive impact in our communities. What are you leaving behind?
Job Overview:
UNRL is seeking a Director of E-Commerce to lead and scale the brand's online business. This role will oversee both our D2C Shopify storefront and B2B wholesale portal, driving revenue growth through strong merchandising, thoughtful site experience, and continuous data-driven optimization. The ideal candidate combines deep Shopify expertise with a strong understanding of digital merchandising, conversion strategy, and customer experience. This position will be responsible for delivering a best-in-class shopping experience that reflects the UNRL brand while continually improving performance across conversion rate, average order value, and overall online revenue. Working cross-functionally with marketing, product, and operations, this role will ensure the website experience, product storytelling, and campaign execution remain tightly aligned. They will also stay on the forefront of e-commerce innovation identifying new tools, integrations, and capabilities that strengthen the Shopify ecosystem and elevate the customer journey.
The ideal candidate should be:
  • Highly organized and attentive to details

  • Agile and adaptable in a fast-paced environment

  • Excellent time manager

Responsibilities
E-Commerce Leadership
  • Own the strategy, performance, and day-to-day operations of UNRL's e-commerce business.

  • Oversee both D2C and B2B Shopify environments, ensuring functionality, scalability, and consistency across platforms.

  • Partner with marketing, product, and operations teams to align site strategy with broader company initiatives and launches.

Revenue & Business Growth
  • Own e-commerce revenue performance and contribute to forecasting, planning, and growth strategy.

  • Identify opportunities to grow revenue through merchandising strategy, site optimization, product launches, and promotional planning.

  • Partner with marketing and retention teams to align traffic acquisition and lifecycle strategies with site performance.

Shopify Platform Ownership
  • Maintain deep expertise in the Shopify ecosystem, including apps, integrations, site performance, and platform capabilities.
  • Continuously evaluate new tools, apps, and technologies that improve customer experience and drive efficiency.

  • Manage relationships with developers, agencies, and platform partners when needed.
  • Troubleshoot day-to-day technical challenges and website breaks, while relying on an internal tech team for more unique or significant challenges.

Conversion & Site Optimization
  • Identify and implement conversion rate optimization (CRO) initiatives across product pages, collections, and checkout.

  • Leverage testing frameworks (A/B testing, heatmaps, analytics insights) to improve performance.
  • Ensure the site evolves alongside current e-commerce best practices and consumer behavior trends.

Digital Merchandising
  • Lead the digital merchandising strategy across all storefronts.

  • Ensure products are presented with strong storytelling, clear hierarchy, and optimal discoverability.
  • Align product launches, drops, and promotions with marketing and inventory strategies.

Analytics & Performance
  • Own reporting and insights across key metrics including conversion rate, AOV, revenue per visitor, and retention.

  • Use data from tools such as Shopify, GA, Triplewhale and other analytics platforms to guide site improvements and strategic decisions.

Customer Experience
  • Ensure the online experience reflects UNRL's brand standards while remaining intuitive, fast, and conversion focused.

  • Oversee site navigation, content structure, and UX to ensure a frictionless purchase journey.

Brand & Creative Presentation
  • Ensure the website presentation reflects UNRL's brand standards across all e-commerce environments.

  • Partner with the marketing and creative teams to select the most effective product imagery, lifestyle photography, and campaign assets for product pages, collections, and landing pages.

  • Maintain a consistent visual hierarchy across the site to ensure products are clearly presented and aligned with the brand aesthetic.

  • Identify gaps in product imagery or content and work with the marketing team to prioritize future photography and PDP asset needs.

Requirements
  • 10+ years of progressive leadership experience in e-commerce, with a strong focus on direct-to-consumer (D2C) consumer brands.

  • Deep, hands-on expertise managing and optimizing Shopify or Shopify Plus environments, including platform architecture, custom development, and performance enhancements.

  • Proven track record in digital merchandising, user experience (UX) design, and conversion rate optimization (CRO) to drive measurable revenue growth.
  • Strong creative sensibility and understanding of visual merchandising principles, including how product imagery, storytelling, brand presentation, and content directly influence customer conversion and loyalty.

Benefits
  • Health Insurance (Immediate eligibility)
  • Dental Insurance (Immediate eligibility)
  • Vision Insuracne (Immediate eligibility)
  • Annual Performance Bonus (Immediate eligibility)
  • 401(k) Profit Sharing Retirement Plan (Eligibility begins after 1 year of employment)
  • 401(k) 4% Employer Match (Eligibility begins after 1 year of employment)
  • PTO (Immediate eligibility)
  • Employee Discount on UNRL Product (Immediate eligibility)
Unrl logo

About Unrl

Sourced by ZipRecruiter

Industry

Apparel and accessories stores

Company size

11 - 50 Employees

Headquarters location

Saint Paul, MN, US

Year founded

2013

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