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Director Conversion Rate Optimization Jobs in Delaware

EnthuZiastic

Growth Hacker - Remote

Smyrna, DE · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Dover, DE · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Newark, DE · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Milford, DE · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Seaford, DE · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Middletown, DE · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Wilmington, DE · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Agilent

Paid Social Media Specialist

Wilmington, DE · On-site

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... conversion rate) * Experience managing budgets, audience targeting, and A/B testing at scale

Agilent

Paid Social Media Specialist

Dover, DE · On-site +1

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... conversion rate) * Experience managing budgets, audience targeting, and A/B testing at scale

Agilent

Paid Social Media Specialist

Newark, DE · On-site +1

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... conversion rate) * Experience managing budgets, audience targeting, and A/B testing at scale

Agilent

Paid Social Media Specialist

Wilmington, DE · On-site +1

$103K - $193K/yr

... direct ownership of campaign execution and optimization * Proven expertise managing campaigns ... conversion rate) * Experience managing budgets, audience targeting, and A/B testing at scale

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Director Conversion Rate Optimization information

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Delaware? The most popular types of Conversion Rate Optimization jobs in Delaware are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Delaware? For Director Conversion Rate Optimization jobs in Delaware, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Delaware look for? The top searched job categories for Director Conversion Rate Optimization jobs in Delaware are:
What cities in Delaware are hiring for Director Conversion Rate Optimization jobs? Cities in Delaware with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

Vice President, Omni Channel Marketing - Nemours Children's Health

Direct Jobs

Wilmington, DE • On-site

$150 - $200/hr

Other

Posted 2 days ago

New

Job description

Vice President, Omni Channel Marketing

The VP, Omni Channel Marketing is an enterprise role and can be based out of the Wilmington, DE, Jacksonville, FL or Orlando, FL areas.

The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growth--turning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.

A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined test-learn-scale culture that enables continuous optimization and confident investment decisions.

Essential Functions Enterprise Growth & Performance Strategy
  • Lead Nemours' enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.
  • Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.
Paid Media & Performance Marketing
  • Own all paid media and performance marketing across consumer and Health Care Provider audiences.
  • Ensure media plans are fully integrated across channels, regions, and service lines.
  • Continuously optimize spend to improve efficiency, reach, and return.
Media, Measurement & ROI Accountability
  • Own media and performance measurement strategy aligned to enterprise growth goals.
  • Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.
  • Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.
  • Use measurement to drive optimization, reallocation, and strategic decision-making.
Test, Learn, Scale Methodology
  • Establish a disciplined test-learn-scale operating model across growth channels.
  • Define clear hypotheses, success thresholds, and learning agendas for experimentation.
  • Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.
  • Embed experimentation as a core growth capability rather than ad-hoc pilots.
Health Care Provider Marketing & Referral Growth
  • Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.
  • Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.
Web Solutions & Digital Experience
  • Own web solutions and digital front-door performance to support growth and conversion.
  • Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.
Team Leadership & Capability Building
  • Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.
  • Develop talent that balances analytical rigor, experimentation, and executional excellence.
  • Establish modern growth marketing tools, standards, and ways of working.
Requirements
  • Bachelor's degree required; advanced degree preferred.
  • 12+ years of experience leading growth, performance, or digital marketing in complex organizations.
  • Proven track record driving measurable acquisition, referral growth, and ROI.
  • Deep experience across paid media, analytics, digital experience, and performance optimization.
  • Strong executive presence and ability to partner across strategy, brand, communications, and operations.
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