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Director Conversion Rate Optimization Jobs in Delaware

Agilent

Product Content Specialist

Wilmington, DE · On-site

$93K - $175K/yr

Track key metrics such as engagement, conversion rates, and search rankings. * Assess competitor rankings and SEO. Collaboration and Communication: * Work closely with PIM Analysts, the Publishing ...

Agilent

Product Content Specialist

Wilmington, DE · On-site +1

$93K - $175K/yr

Track key metrics such as engagement, conversion rates, and search rankings. * Assess competitor rankings and SEO. Collaboration and Communication: * Work closely with PIM Analysts, the Publishing ...

Four Seasons

... marketing,includingpaid mediaand SEO. EssentialJob Functions: TheDirector of Public ... Lead integrated marketing campaigns acrosspaid,owned, andearnedchannels to drive reach, conversion ...

State of Delaware

Nursing Director

Georgetown, DE · On-site

$115K - $144K/yr

... operations; optimizing care workflows and other service delivery; ensuring high standards of ... based upon a rating of your education, training and experience as they relate to the job ...

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Delaware? The most popular types of Conversion Rate Optimization jobs in Delaware are:
What job categories do people searching Director Conversion Rate Optimization jobs in Delaware look for? The top searched job categories for Director Conversion Rate Optimization jobs in Delaware are:
What cities in Delaware are hiring for Director Conversion Rate Optimization jobs? Cities in Delaware with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle/Upper Darby

Bear, DE • On-site

$54K/yr

Full-time

Retirement

Posted 13 days ago

Be an early applicant

Job description

Benefits:
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Employee discounts
  • Opportunity for advancement
  • Profit sharing
  • Training & development
  • Wellness resources

Local Digital Growth & AI Content SpecialistSERVPRO of Bear/New Castle & SERVPRO of Upper Darby
SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.
This is NOT a traditional corporate marketing position.
This is a real-world operational growth role focused on:
  • local SEO
  • Google Business Profile growth
  • AI-assisted content creation
  • short-form video/media
  • website content
  • operational content systems
  • local digital authority building
  • PPC support
  • measurable execution
We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.
IMPORTANT PLEASE READ BEFORE APPLYINGThis is NOT a role for someone expecting:
  • extensive daily training
  • constant hand-holding
  • a fully built marketing department
  • highly structured corporate onboarding
  • a sit around waiting for assignments environment
We move quickly and operate in a fast-paced real-world service business.
However
We ARE open to ambitious self-learners who are:
  • highly coachable
  • consistent
  • dependable
  • strong executors
  • comfortable learning independently
  • able to improve rapidly through repetition and real-world experience
You do NOT need to be a senior SEO expert.
But you SHOULD already have:
  • SOME content creation experience
  • strong computer/software skills
  • comfort with technology
  • comfort learning AI tools
  • ability to stay organized
  • ability to execute consistently without constant reminders
This role may be a great fit for:
  • someone early in their career
  • a motivated college student
  • a recent graduate
  • someone self-taught in content/media/SEO
  • someone already creating content online
  • someone interested in AI, digital growth, and business systems
Real Operational InvolvementThis is NOT a desk-only position.
You will regularly:
  • visit active jobsites
  • capture photos/videos/content
  • work directly with production teams
  • help document projects
  • assist with before/after content
  • help generate customer reviews
  • interview team members/customers when appropriate
  • learn restoration terminology and operations
  • become knowledgeable in water, fire, mold, reconstruction, and emergency services
The goal is to create REAL local authority content based on REAL operational experience.
Core ResponsibilitiesGoogle Business Profile Growth
  • Daily GBP posting
  • Photo uploads
  • Review monitoring/responding
  • Helping drive customer review generation
  • Service updates
  • Supporting local ranking improvement
  • Monitoring competitors and local visibility
Website & Local SEO
  • Assisting with website updates
  • Building and improving service pages
  • Local SEO optimization
  • FAQ and how-to content creation
  • Geo-targeted content updates
  • Helping improve website conversion rates
  • Supporting long-term local authority growth
Content & Media Creation
  • Organizing field photos/videos
  • Creating short-form content
  • Assisting with AI-generated content
  • Building repeatable media systems
  • Helping capture real operational content
  • Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms
AI & Technology Systems
  • Learning and utilizing AI tools
  • Assisting with digital workflow systems
  • Improving operational efficiency
  • Helping leadership implement scalable systems
  • Supporting AI-assisted content production
PPC & Digital Growth Support
  • Assisting with Google Ads / PPC campaigns
  • Supporting lead generation efforts
  • Monitoring campaign performance
  • Assisting with digital growth initiatives
What We Care About MostWe care FAR more about:
  • consistency
  • follow-through
  • reliability
  • accountability
  • work ethic
  • organization
  • adaptability
  • learning ability
  • execution
  • attitude
than we do about fancy resumes or marketing buzzwords.
This Role Is NOT Ideal For Someone Who:
  • needs constant supervision
  • struggles with follow-through
  • wants highly structured corporate training
  • gets overwhelmed easily
  • dislikes learning new technology
  • wants a slow-paced environment
  • likes talking about ideas more than executing them
This Role IS Ideal For Someone Who:
  • likes building things
  • enjoys learning quickly
  • enjoys AI tools and technology
  • likes creating content
  • enjoys measurable growth
  • wants real-world business experience
  • wants long-term opportunity
  • enjoys solving problems
  • wants to grow with a company
  • enjoys fast-paced environments
Preferred Experience (Not All Required)
  • ChatGPT, Claude, Gemini and/or other AI tools
  • Google Business Profile
  • Basic SEO knowledge
  • Basic website editing
  • Short-form video editing
  • Photography/video creation
  • Marketing/content experience
  • Google Ads/PPC exposure
  • Social/content posting
CompensationCompensation based on:
  • experience
  • capability
  • consistency
  • execution
  • growth potential
Potential for:
  • performance bonuses
  • long-term growth
  • expanded leadership responsibilities