Director of Marketing
Wilmington, DE · Remote
... conversion, CAC, and ROI Collaborate with clinical, product, and operations teams to optimize ... Optimization Serve as primary owner of all external marketing vendors and agencies Define KPIs ...
Director of Marketing
Wilmington, DE · Remote
... conversion, CAC, and ROI Collaborate with clinical, product, and operations teams to optimize ... Optimization Serve as primary owner of all external marketing vendors and agencies Define KPIs ...
Director of Marketing
Wilmington, DE · On-site
$100K/yr
... conversion, CAC, and ROI • Collaborate with clinical, product, and operations teams to optimize ... Optimization • Serve as primary owner of all external marketing vendors and agencies • Define ...
Director of Marketing
Wilmington, DE · On-site
$100K/yr
... conversion, CAC, and ROI • Collaborate with clinical, product, and operations teams to optimize ... Optimization • Serve as primary owner of all external marketing vendors and agencies • Define ...
... and data optimization team members to expand referral relationships, strengthen community ... Establish data-driven referral management accountability by measuring conversion outcomes ...
... and data optimization team members to expand referral relationships, strengthen community ... Establish data-driven referral management accountability by measuring conversion outcomes ...
... and data optimization team members to expand referral relationships, strengthen community ... Establish data-driven referral management accountability by measuring conversion outcomes ...
... and data optimization team members to expand referral relationships, strengthen community ... Establish data-driven referral management accountability by measuring conversion outcomes ...
Oversee digital marketing efforts, including website optimization, search engine optimization (SEO) ... in lead generation, conversion rates, and revenue growth. * Strong leadership skills with the ...
Oversee digital marketing efforts, including website optimization, search engine optimization (SEO) ... in lead generation, conversion rates, and revenue growth. * Strong leadership skills with the ...
Chief Marketing Officer
Dover, DE · On-site
$120 - $180/hr
Oversee digital marketing efforts, including website optimization, search engine optimization (SEO) ... in lead generation, conversion rates, and revenue growth. * Strong leadership skills with the ...
Chief Marketing Officer
Dover, DE · On-site
$120 - $180/hr
Oversee digital marketing efforts, including website optimization, search engine optimization (SEO) ... in lead generation, conversion rates, and revenue growth. * Strong leadership skills with the ...
Local Digital Growth & AI Content Specialist
Bear, DE · On-site
$54K/yr
Local SEO optimization * FAQ and how-to content creation * Geo-targeted content updates * Helping improve website conversion rates * Supporting long-term local authority growth Content & Media ...
Quick apply
Local Digital Growth & AI Content Specialist
Bear, DE · On-site
$54K/yr
Local SEO optimization * FAQ and how-to content creation * Geo-targeted content updates * Helping improve website conversion rates * Supporting long-term local authority growth Content & Media ...
As the SVP, Director of Growth Marketing, you will lead the end-to-end growth engine across WSFS ... conversion, and revenue impact * Hands-on experience testing, optimizing, and scaling new marketing ...
As the SVP, Director of Growth Marketing, you will lead the end-to-end growth engine across WSFS ... conversion, and revenue impact * Hands-on experience testing, optimizing, and scaling new marketing ...
As the SVP, Director of Growth Marketing, you will lead the end-to-end growth engine across WSFS ... conversion, and revenue impact * Hands-on experience testing, optimizing, and scaling new marketing ...
As the SVP, Director of Growth Marketing, you will lead the end-to-end growth engine across WSFS ... conversion, and revenue impact * Hands-on experience testing, optimizing, and scaling new marketing ...
Senior Credit Risk Analyst -Verifications
$120K - $140K/yr
Approval & conversion rates * Funding / booked loans * Early delinquency & credit losses * Design ... Proven ability to drive data-backed strategy decisions and trade-off optimization * Experience ...
Senior Credit Risk Analyst -Verifications
$120K - $140K/yr
Approval & conversion rates * Funding / booked loans * Early delinquency & credit losses * Design ... Proven ability to drive data-backed strategy decisions and trade-off optimization * Experience ...
Senior Credit Risk Analyst -Verifications
Wilmington, DE · On-site +1
$120K - $140K/yr
Approval & conversion rates * Funding / booked loans * Early delinquency & credit losses * Design ... Proven ability to drive data-backed strategy decisions and trade-off optimization * Experience ...
Senior Credit Risk Analyst -Verifications
Wilmington, DE · On-site +1
$120K - $140K/yr
Approval & conversion rates * Funding / booked loans * Early delinquency & credit losses * Design ... Proven ability to drive data-backed strategy decisions and trade-off optimization * Experience ...
Senior Manager, Marketing Analytics - Cards
Wilmington, DE · Hybrid
$140K - $190K/yr
What You'll Do: Marketing Performance & Optimization * Lead the marketing investment cycle ... Identify opportunities to improve conversion rates, portfolio profitability, and lifetime value ...
Senior Manager, Marketing Analytics - Cards
Wilmington, DE · Hybrid
$140K - $190K/yr
What You'll Do: Marketing Performance & Optimization * Lead the marketing investment cycle ... Identify opportunities to improve conversion rates, portfolio profitability, and lifetime value ...
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
Quick apply
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
Act as a trusted advisor on services, referral processes, and therapy options Referral Optimization ... Improve referral-to-start timelines, conversion rates, and provider satisfaction * Serve as a ...
This role oversees category management, supplier strategy, and cost optimization initiatives ... rate negotiations to ensure vendors remain cost-competitive within their respective markets.
This role oversees category management, supplier strategy, and cost optimization initiatives ... rate negotiations to ensure vendors remain cost-competitive within their respective markets.
About the Role Four Seasons Nashville is seeking a dynamic and strategic Director of Revenue ... Oversee room inventory, rate availability, and segment mix optimization to drive profitability
About the Role Four Seasons Nashville is seeking a dynamic and strategic Director of Revenue ... Oversee room inventory, rate availability, and segment mix optimization to drive profitability
Nursing Director
Georgetown, DE · On-site
$89K - $148K/yr
... operations; optimizing care workflows and other service delivery; ensuring high standards of ... based upon a rating of your education, training and experience as they relate to the job ...
Nursing Director
Georgetown, DE · On-site
$89K - $148K/yr
... operations; optimizing care workflows and other service delivery; ensuring high standards of ... based upon a rating of your education, training and experience as they relate to the job ...
... conversion, opt-out rates, and downstream customer actions to continuously optimize channel ... optimal customer experience Company : With a history tracing its roots to 1799 in New York City ...
... conversion, opt-out rates, and downstream customer actions to continuously optimize channel ... optimal customer experience Company : With a history tracing its roots to 1799 in New York City ...
Nursing Director
Dover, DE · On-site
... clinical operations; optimizing care workflows and other\r\nservice delivery; ensuring high ... based upon a rating of your education, training and experience as they relate to the job ...
Nursing Director
Dover, DE · On-site
... clinical operations; optimizing care workflows and other\r\nservice delivery; ensuring high ... based upon a rating of your education, training and experience as they relate to the job ...
... rate risk activities. This role assists in ensuring compliance with regulatory requirements, optimizing cash and balance sheet management, and supporting strategic funding initiatives. The Director ...
... rate risk activities. This role assists in ensuring compliance with regulatory requirements, optimizing cash and balance sheet management, and supporting strategic funding initiatives. The Director ...
Director Conversion Rate Optimization information
How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?
The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.
What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?
To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.
What does a Director of Conversion Rate Optimization do?
A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.
What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?
| Aspect | Director Conversion Rate Optimization | Conversion Analyst |
|---|---|---|
| Responsibilities | Oversees overall CRO strategy, manages teams, and aligns business goals | Analyzes data, runs tests, and provides insights to optimize conversions |
| Required Skills | Strategic thinking, leadership, CRO tools, data analysis | Data analysis, A/B testing, web analytics tools |
| Work Environment | Senior management, cross-department collaboration | Data-driven, technical, focused on testing and analysis |
The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.
What are the most commonly searched types of Conversion Rate Optimization jobs in Delaware? The most popular types of Conversion Rate Optimization jobs in Delaware are:
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Full-time
Medical, Dental, Vision, PTO
Posted 24 days ago
Job description
Director of Marketing
About Accomplish Health
Accomplish Health is the industry leader in telehealth obesity care; redefining remote medical weight management and medical bariatrics. We provide evidence-based stigma free care managed by obesity specialized physicians and dieticians. Our mission is to help our patients achieve sustainable metabolic health, weight loss and wellness.
Our clinical model leverages pharmacotherapy (prescription drugs), nutrition therapy, health coaching, and connected devices (i.e. scales, blood pressure cuCs) in a completely virtual care environment. We're building patient experiences that make it simple for them to get treatment and build sustainable, measurable healthy habits that lead to long term wellness.
We partner with health systems and insurance companies to maximize access and affordability to reach the maximum number of patients possible.
Role Overview
We are seeking a hands-on Marketing Manager / Director to own and lead all marketing at Accomplish Health, reporting directly to the CEO. This role combines strategic leadership with day-to-day execution and will be responsible for patient acquisition, partner marketing, brand, creative, and performance measurement.
This is a hands-on, high-impact role for an entrepreneurial technology leader who thrives in high-growth health-tech environments. As we scale nationally, we are building a modern, high-impact marketing function to support both patient growth (B2C) and partner expansion (B2B).
Key Responsibilities
Marketing Strategy & Leadership
Own Accomplish Health's end-to-end marketing strategy across B2C and B2B
Partner with CEO to define positioning, messaging, and go-to-market priorities
Ensure brand consistency and clarity across all touchpoints
Patient Acquisition & Growth (B2C)
Lead and manage our external patient acquisition team, including paid media and performance marketing
Own full-funnel growth metrics including leads, conversion, CAC, and ROI
Collaborate with clinical, product, and operations teams to optimize onboarding and lifecycle communications
B2B & Partner Marketing
Create and manage co-branded marketing materials for health system, employer, and provider partners
Develop internal and external mailers, email campaigns, decks, one-pagers, and microsites to support partnerships
Translate clinical outcomes and economic value into clear, partner-ready messaging
Brand, Creative & Content
Manage our external web development and creative agency, setting direction and reviewing output
Oversee creative development across digital, email, paid media, and print
Maintain a high bar for quality, accuracy, and regulatory awareness
Vendor Management, Analytics & Optimization
Serve as primary owner of all external marketing vendors and agencies
Define KPIs, build reporting dashboards, and communicate performance clearly to leadership
Test, iterate, and continuously improve marketing eCectiveness
Qualifications Required
7+ years of marketing experience, ideally in healthcare, digital health, or high-growth consumer services Proven experience owning full-funnel marketing and managing external agencies
Strong grasp of performance marketing, brand, lifecycle marketing, and B2B collateral
Excellent written and visual communication skills
Highly organized, execution-oriented, and comfortable operating with autonomy
Nice to Have
Previous startup or scale-up experience in virtual care, digital health, or population health.
Compensation & Benefits
Competitive salary commensurate with your experience
Excellent benefits including healthcare, dental and vision
Stock Options
Flexible PTO