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Director Conversion Rate Optimization Jobs in Louisiana

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and ... Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and ... Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and ... Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Kenner, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

New Orleans, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Shreveport, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

New Orleans, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Lake Charles, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Shreveport, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Kenner, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Lake Charles, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

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Director Conversion Rate Optimization information

How does the Director of Conversion Rate Optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a Director of Conversion Rate Optimization, and why are they important?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a Director of Conversion Rate Optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Louisiana? The most popular types of Conversion Rate Optimization jobs in Louisiana are:
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What cities in Louisiana are hiring for Director Conversion Rate Optimization jobs? Cities in Louisiana with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

E-Commerce Director

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 11 days ago

Job description

Salary:

SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICKS Sporting Goods and others.


ESSENTIAL DUTIES AND RESPONSIBILITIES


  • Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.
  • Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.
  • Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICKS and others, optimizing sales strategies to maximize visibility and profitability.
  • Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.
  • Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.
  • Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.
  • Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.
  • Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value
  • Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.
  • Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance.
  • Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.
  • Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.
  • Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.
  • Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.


QUALIFICATIONS

Education and Experience:

  • Bachelors degree in Marketing, Business, or related field; MBA preferred.
  • 7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries.
  • Proven track record of delivering measurable revenue growth in multi-brand D2C environments.
  • Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization.
  • Preferred: Experience managing online sales through Amazon, Walmart, Target, DICKS Sporting Goods, and other major retail platforms.
  • Strong financial acumen with experience in P&L management, forecasting, and performance analysis.
  • Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors.
  • Strong communication, negotiation, and relationship-building abilities.

Behavioral Competencies:

  • Strategic thinking and business acumen
  • Data-driven decision making
  • Leadership and team development
  • Market analysis and competitive insight
  • Digital channel optimization
  • Strong collaboration and partnership skills
  • Agility and adaptability in a fast-paced environment


WORK ENVIRONMENT AND PHYSICAL DEMANDS

  • This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment.
  • Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.