ZipRecruiter

Log In

1

Director Conversion Rate Optimization Jobs in Louisiana

SASSO

Amazon Marketing Specialist

Baton Rouge, LA · On-site

Performance Optimization & Reporting * Monitor key performance indicators (sales, rankings, ratings ... conversion rates) and provide actionable insights. * Conduct competitive analysis to ensure BCLL ...

SASSO

Amazon Marketing Specialist

Baton Rouge, LA · On-site

Performance Optimization & Reporting * Monitor key performance indicators (sales, rankings, ratings ... conversion rates) and provide actionable insights. * Conduct competitive analysis to ensure BCLL ...

SASSO

Amazon Marketing Specialist

Baton Rouge, LA · On-site

Performance Optimization & Reporting * Monitor key performance indicators (sales, rankings, ratings ... conversion rates) and provide actionable insights. * Conduct competitive analysis to ensure BCLL ...

SASSO

Amazon Marketing Specialist

Baton Rouge, LA · On-site

Performance Optimization & Reporting * Monitor key performance indicators (sales, rankings, ratings ... conversion rates) and provide actionable insights. * Conduct competitive analysis to ensure BCLL ...

Big Easy Blends

Live Shopping Lead

New Orleans, LA · On-site +1

$14 - $18/hr

Comfort hosting live, and/or a strong eye for directing hosts and creators, is essential. WHAT YOU ... Define and report on KPIs - viewers, watch time, conversion rate, AOV, GMV, return rate, and ...

BIG EASY BLENDS LLC

Live Shopping Lead

New Orleans, LA · On-site

$154K/yr

Comfort hosting live, and/or a strong eye for directing hosts and creators, is essential. WHAT YOU ... conversion rate, AOV, GMV, return rate, and customer acquisition cost - and iterate based on what ...

CIS LLC

DDC Controls Account Manager

Baton Rouge, LA · On-site

Coordinate service teams for maintenance, troubleshooting, and system optimization * Promote ... Pipeline value and conversion rate * Customer satisfaction (CSAT) * Service contract growth ...

CIS LLC

DDC Controls Account Manager

Lafayette, LA · On-site

Coordinate service teams for maintenance, troubleshooting, and system optimization * Promote ... Pipeline value and conversion rate * Customer satisfaction (CSAT) * Service contract growth ...

CIS LLC

DDC Controls Account Manager

New Orleans, LA · On-site

Coordinate service teams for maintenance, troubleshooting, and system optimization * Promote ... Pipeline value and conversion rate * Customer satisfaction (CSAT) * Service contract growth ...

CMGT

Director of Sales and Marketing

Denham Springs, LA · On-site +1

As our Director of Sales & Marketing, you will play a critical role in CMGT\'s continued growth and ... Improve proposal conversion rates, pricing discipline, and overall sales effectiveness * Implement ...

previous pagenext page

Showing results 21-40

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Louisiana

Director Conversion Rate Optimization information

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Louisiana? The most popular types of Conversion Rate Optimization jobs in Louisiana are:
What are popular job titles related to Director Conversion Rate Optimization jobs in Louisiana? For Director Conversion Rate Optimization jobs in Louisiana, the most frequently searched job titles are:
What job categories do people searching Director Conversion Rate Optimization jobs in Louisiana look for? The top searched job categories for Director Conversion Rate Optimization jobs in Louisiana are:
What cities in Louisiana are hiring for Director Conversion Rate Optimization jobs? Cities in Louisiana with the most Director Conversion Rate Optimization job openings:
Director Conversion Rate Optimization jobs near you

Digital Marketing Director

J & J Exterminating of Lafayette, Inc.

Lafayette, LA • On-site, Remote

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Description:

About Us

We're a fast-growing, multi-location home services company specializing in pest control and termite

control treatments and services, with 300+ team members and an expanding footprint across Louisiana

and Texas. Built on strong operational excellence and trusted service, J&J Exterminating is proudly

ranked in the Top 100 Pest Control Companies in the nation!


About the Role

We're hiring a Digital Marketing Director to own our entire digital performance engine — the budget,

the channels, and the specialist teams and agency partners behind them — across both residential (B2C)

and commercial (B2B) segments. Success here is measured in numbers: lead volume, revenue growth,

and measurable ROI.


This is a hands-on, deeply technical seat for a leader fluent in Google Ads, Local Services Ads (LSAs),

SEO/GEO, and the fast-moving world of AI search. If you geek out over keyword strategy, bid mechanics,

ROAS, and LLM visibility, we want to talk. The role is primarily in-office at our Lafayette home office;

greater Lafayette area candidates are strongly preferred, with candidates from our other Louisiana

markets — Baton Rouge, New Orleans, Lake Charles, and Crowley — close behind.


What You'll Own


Paid Media &Performance Growth

  • Full-funnel digital strategy across B2C and B2B — Google Ads, LSAs, paid search aggregators, display, and programmatic.
  • The full marketing budget and its core KPIs: cost per lead, ROAS, conversion rates, and lead attribution.
  • Seasonal campaigns timed to peak pest cycles across every market.

SEO, GEO & Local Search

  • SEO and Generative Engine Optimization (GEO) strategy, including visibility in Google AI Overviews, ChatGPT, Perplexity, and other LLM search results.
  • Google Business Profiles and Apple Business Connect listings for every branch — local pack rankings, reviews, and map traffic.

Website, Email & Campaigns

  • Website strategy, development, and CMS optimization to support SEO/GEO, conversion rates, and multi-location needs.
  • Email marketing programs — nurture, retention, and reactivation — with strong segmentation.
  • Integrated campaigns, developed with the team on creative and messaging.

Attribution & Reporting

  • A marketing attribution system connecting CRM, call tracking, and all digital channels for accurate lead-source and ROI visibility.
  • Performance reporting to leadership on channel performance, spend efficiency, and lead flow.

Team & Agency Management

  • Specialist teams and agency partners across paid search, SEO, analytics, and campaign execution.
  • Evaluation and adoption of AI tools, platform updates, and new technology as search evolves.

#J&J

Requirements:

What You Bring

  • 6+ years in digital marketing, including 3+ years leading paid media, SEO, and analytics.
  • 2+ years of client-side (in-house) experience preferred — home services experience is a plus.
  • Deep hands-on command of Google Ads, LSAs, SEO/GEO tools, Google Analytics, Tag Manager, keyword strategy, bid management, performance reporting, and attribution.
  • A track record of scaling digital channels, proving ROI, and leading cross-functional teams in multi-location or service-based businesses.
  • Insatiable curiosity about algorithm changes, emerging platforms, and AI-powered search.
  • An owner's mentality — you want to own results, not just manage vendors.
  • Greater Lafayette area candidates strongly preferred — this is a primarily in-office role at our Lafayette home office. Candidates in our other Louisiana markets (Baton Rouge, New Orleans, Lake Charles, Crowley) are also encouraged to apply.