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Director Conversion Rate Optimization Jobs in Louisiana

Director, Referral Development FLSA Status: Exempt Location: Greater Baton Rouge Market Position ... Referral-to-scheduled conversion rate * Referral volume and diversification by region * Reduction ...

Essential Functions Revenue Strategy & Optimization * Develop and execute revenue management ... Conduct short-term and long-term analysis impacting occupancy, average daily rate, and ...

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Director Conversion Rate Optimization information

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Louisiana? The most popular types of Conversion Rate Optimization jobs in Louisiana are:
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Director of Sales and Marketing

Community Management LLC

Denham Springs, LA โ€ข On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


Job description

At CMGT, we believe professional community management should never come at the expense of personal service. We combine innovative technology, proven systems, and genuine care to protect property values, simplify operations, and help communities flourish.


Our mission is simple:

Commit to Providing Solutions. Communicate with Compassion. Care About the People and Properties We Serve.

As our Director of Sales & Marketing, you will play a critical role in CMGT's continued growth and success. This position leads revenue generation, business development, sales team performance, marketing strategy, and new community onboarding. You will help expand CMGT's footprint while ensuring every new client experiences a seamless transition from signed agreement to successful community launch. Supported by a talented team and industry-leading technology, you will drive sustainable growth while maintaining the exceptional service standards that define CMGT.

Why You'll Love Working at CMGT

  • Paid Time Off and Paid Holidays, including your birthday off
  • Flexible scheduling and remote work opportunities
  • Medical, dental, and vision insurance options
  • Company-paid life insurance
  • 401(k) participation
  • Supplemental insurance options
  • Ongoing training and professional development
  • Employee Assistance Program (EAP)
  • Team engagement events and activities
  • Employee referral program


What You'll Do


Lead Revenue Growth & Sales Performance

  • Own revenue targets, pipeline performance, and sales results
  • Drive consistent new client acquisition and business development efforts
  • Improve proposal conversion rates, pricing discipline, and overall sales effectiveness
  • Implement structured sales processes, accountability systems, and performance tracking
  • Monitor key sales metrics and use data to drive continuous improvement


Manage Pipeline Strategy & Forecasting

  • Build and maintain a high-quality sales pipeline
  • Develop accurate sales forecasts and revenue projections
  • Track funnel metrics and conversion performance
  • Identify bottlenecks and implement process improvements to accelerate growth
  • Provide regular reporting and insights to company leadership

Develop and Lead the Sales Team

  • Recruit, onboard, coach, and develop sales professionals
  • Establish clear performance expectations, KPIs, and accountability measures
  • Foster a culture focused on ownership, responsiveness, and results
  • Support team members in achieving individual and organizational goals
  • Conduct regular performance reviews and development planning

Oversee New Community Onboarding

  • Own the new community onboarding process from contract execution through operational handoff
  • Design and improve onboarding workflows, timelines, and implementation plans
  • Coordinate with operations, accounting, homeowner services, compliance, and leadership teams to ensure successful launches
  • Ensure commitments made during the sales process are delivered during implementation
  • Continuously improve the onboarding experience for new communities and Board Members


Expand Strategic Partnerships

  • Build and strengthen relationships with developers, builders, real estate professionals, attorneys, and industry partners
  • Develop referral channels that generate qualified opportunities
  • Represent CMGT at industry events, networking functions, and community association conferences
  • Identify new market opportunities and growth initiatives


Lead Marketing Strategy

  • Align marketing efforts with sales objectives and revenue goals
  • Oversee lead generation campaigns, digital marketing initiatives, and brand awareness programs
  • Ensure messaging reflects CMGT's commitment to service, innovation, and community success
  • Evaluate marketing performance based on qualified opportunities and business outcomes
  • Collaborate with internal and external marketing resources to maximize impact


Drive Systems, Technology & Process Improvement

  • Champion CRM adoption, reporting accuracy, and sales process discipline
  • Leverage technology, automation, and AI tools to improve efficiency and decision-making
  • Use analytics to identify opportunities for growth and operational improvements
  • Support CMGT's ongoing innovation initiatives and technology strategy


What We're Looking For


  • Bachelor's degree in Business, Marketing, Communications, Management, or related field preferred
  • Five or more years of progressive sales leadership experience with revenue accountability
  • Proven experience managing a sales team and achieving measurable growth objectives
  • Experience with client onboarding, implementation, or customer success programs
  • Strong business development and relationship-building skills
  • Excellent communication, negotiation, and presentation abilities
  • Experience developing sales processes, forecasting models, and performance metrics
  • Strong analytical skills with the ability to interpret data and drive strategic decisions
  • Proficiency with CRM platforms, Microsoft Office, and cloud-based business systems
  • Experience utilizing AI and technology solutions to improve productivity and performance
  • Ability to travel within CMGT's service areas as needed
  • Valid driver's license and reliable transportation


Our Ideal Candidate


The ideal Director of Sales & Marketing is a strategic leader who thrives on building relationships, developing people, and driving results. They understand that sustainable growth comes from balancing strong sales performance with exceptional client experiences. They take ownership, embrace accountability, and focus on creating long-term value rather than short-term wins.


This individual thinks beyond the pipeline and sees the entire client lifecycle, from first conversation to successful onboarding and long-term partnership. They are passionate about helping communities succeed and consistently demonstrate CMGT's core values: Commit. Communicate. Care.


Please Note

Due to the high volume of applications, only candidates selected for further consideration will be contacted.


CMGT is an equal opportunity employer committed to creating an inclusive workplace where team members can grow, contribute, and succeed.