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Director Conversion Rate Optimization Jobs in Louisiana

EquipmentShare

Director of Tooling

Baton Rouge, LA · On-site

This role combines strategic leadership, financial management, inventory optimization, vendor ... rates, shrinkage, service levels, margin performance, and return on investment. * Build and ...

Genesys

Drive improvements in conversion rates and pipeline quality across the full funnel, increasing ... direct people management responsibility * Proven track record of generating pipeline and ...

First American

... optimization of the Company's retirement and financial wellness programs. This role serves as the ... Lead analysis of retirement program effectiveness, participation rates, savings outcomes, income ...

hcmportal

$56K - $76K/yr

... Reporting & Optimization * Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list health) and translate findings into clear recommendations for ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ... Familiarity with e-commerce environments, conversion optimization concepts, and performance ...

SASSO

Marketing Manager

Baton Rouge, LA · On-site

Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ... Familiarity with e-commerce environments, conversion optimization concepts, and performance ...

SASSO

Marketing Manager

Baton Rouge, LA

Collaborate with cross-functional teams to ensure marketing campaigns support direct-to-consumer ... Familiarity with e-commerce environments, conversion optimization concepts, and performance ...

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Director Conversion Rate Optimization information

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

What are the most commonly searched types of Conversion Rate Optimization jobs in Louisiana?

The most popular types of Conversion Rate Optimization jobs in Louisiana are:

What are popular job titles related to Director Conversion Rate Optimization jobs in Louisiana?

For Director Conversion Rate Optimization jobs in Louisiana, the most frequently searched job titles are:

What job categories do people searching Director Conversion Rate Optimization jobs in Louisiana look for?

The top searched job categories for Director Conversion Rate Optimization jobs in Louisiana are:

What cities in Louisiana are hiring for Director Conversion Rate Optimization jobs?

Cities in Louisiana with the most Director Conversion Rate Optimization job openings:

Director Conversion Rate Optimization jobs near you

Marketing Operations & Analytics Manager

DUDLEY DEBOSIER

Baton Rouge, LA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Job description

Dudley DeBosier Personal InjuryLawyers are currently searching for a Marketing Operations & Analytics Manager to join our team. 
Our mission at Dudley DeBosier is to provide clients with high-qualitylegal representation while exceeding their client service expectations. Weare a large organization; you must enjoy working in a fast-moving, energetic,and rapidly evolving environment. 

Position Overview

The Marketing Operations & Analytics Manager is responsible for ensuring the successful execution, coordination, and measurement of the firm's marketing initiatives. This role serves as the operational backbone of the marketing department by managing marketing projects, analyzing campaign performance, producing executive reporting, coordinating community engagement initiatives, and identifying opportunities to improve marketing effectiveness. 
The ideal candidate is highly analytical, organized, proactive, and passionate about using data to drive marketing decisions while ensuring projects are completed on time and within budget.

Key Responsibilities

Supervisory Responsibilities

  • May oversee marketing coordinators, interns, or project support staff as assigned.

  • Coordinates work across internal departments and external marketing partners.

  • Does not have primary responsibility for departmental strategy or personnel management.

Marketing Analytics & Reporting

  • Prepare and distribute comprehensive monthly marketing reports for leadership.

  • Analyze lead performance across all marketing channels.

  • Monitor KPIs including Leads, Qualified Leads, Signed Cases, Cost Per Lead, Cost Per Signed Case, Conversion Rates, and ROI.

  • Identify trends and provide optimization recommendations.

  • Maintain marketing dashboards and reporting systems.

  • Assist with budget analysis and forecasting.

Marketing Project Management 

  • Serve as project manager for all active marketing initiatives
  • Coordinate timelines across internal teams and external agencies
        • Track project milestones, deliverables, and deadlines.
        • Maintain the department marketing calendar.
          • Facilitate project status meetings and communicate progress.

          Marketing Coordination 

          • Coordinate television, radio, digital, print, outdoor, and social media campaigns.
          • Coordinate website updates and creative production.
          • Maintain brand consistency across marketing assets.
          • Manage marketing asset libraries.

          Community Outreach & Events 

          • Coordinate sponsorships, charitable partnerships, speaking engagements, and community events.
          • Manage event logistics, vendors, promotional materials, and post-event reporting.

          Marketing Innovation 

          • Research emerging marketing trends, AI tools, and automation opportunities.
          • Brainstorm new campaign ideas and recommend process improvements.
          • Vendor Coordination
          • Coordinate advertising agencies and marketing vendors.
          • Track deliverables, invoices, and contracts.

          Required Skills & Abilities 

            • Exceptional project management and organizational skills.

          • Strong analytical and reporting capabilities.

          • Advanced Microsoft Excel and PowerPoint skills.

          • Excellent written and verbal communication.

          • Ability to manage multiple priorities.

          • Strong attention to detail and follow-through.

          Education & Experience 

          • Bachelor's degree in Marketing, Business, Communications, or related field. 

          • 3-5 years of marketing, analytics, operations, or project management experience. 
            • Preferred: legal/professional services marketing, CRM experience, Google Analytics, project management software, AI productivity tools. 

            Benefits

            Our benefitsare unmatched in the industry; we offer competitive wages above the nationalstandard and a full suite of offerings including:

            • 4 Weeks of Paid Time Off (PTO)
            • Paid Medical Leave
            • 401K participation with company match
            • Medical Benefits (Health, Dental, Vision)
            • Group and Voluntary Life insurance
                  Employment Type: FULL_TIME

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