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Conversion Rate Optimization Manager Jobs in Louisiana

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Manage performance across third-party online retail channels, including Amazon, Walmart, Target ... Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Manage performance across third-party online retail channels, including Amazon, Walmart, Target ... Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

Manage performance across third-party online retail channels, including Amazon, Walmart, Target ... Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

New Orleans, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Lake Charles, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Lake Charles, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Kenner, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Baton Rouge, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Shreveport, LA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Kenner, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

New Orleans, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

EnthuZiastic

Growth Hacker - Remote

Shreveport, LA · Remote

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and ... Budget Management: * Manage and allocate budgets effectively across various growth channels ...

Ghost City Tours

Be Seen First

Store Manager

New Orleans, LA · On-site

$45K - $55K/yr (+ commission)

Drive store sales, conversion rate, and average order value (AOV) * Coach team members to actively ... Train, coach, and manage retail sales associates * Set clear expectations for customer engagement ...

CIS LLC

DDC Controls Account Manager

Harahan, LA · On-site

Coordinate service teams for maintenance, troubleshooting, and system optimization * Promote ... Pipeline value and conversion rate * Customer satisfaction (CSAT) * Service contract growth ...

CIS LLC

DDC Controls Account Manager

Lafayette, LA · On-site

Coordinate service teams for maintenance, troubleshooting, and system optimization * Promote ... Pipeline value and conversion rate * Customer satisfaction (CSAT) * Service contract growth ...

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Conversion Rate Optimization Manager information

See Louisiana salary details

$37.6K

$91.3K

$147.9K

How much do conversion rate optimization manager jobs pay per year?

As of Sep 15, 2026, the average yearly pay for conversion rate optimization manager in Louisiana is $91,349.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,300.00 and $123,600.00 per year, depending on experience, location, and employer.

What does a conversion rate optimization manager do?

A Conversion Rate Optimization (CRO) Manager is responsible for improving the percentage of website visitors who complete desired actions, such as making a purchase or filling out a form. They analyze user behavior, run A/B tests, and use data-driven strategies to enhance website performance. Their goal is to maximize the effectiveness of digital marketing campaigns and increase ROI by making continuous improvements to the user experience and conversion processes.

What are the key skills and qualifications needed to thrive as a conversion rate optimization manager?

To thrive as a Conversion Rate Optimization Manager, you need expertise in data analysis, digital marketing, A/B testing, and a strong understanding of user experience, often supported by a degree in marketing, business, or a related field. Familiarity with analytics platforms (such as Google Analytics), A/B testing tools (like Optimizely or VWO), and conversion tracking systems is typically required. Creative problem-solving, clear communication, and collaboration skills set exceptional professionals apart in this role. These competencies are crucial for effectively identifying opportunities, implementing strategies, and driving measurable improvements in conversion rates.

What are some common challenges faced by a conversion rate optimization manager, and how can they be addressed?

Conversion Rate Optimization Managers often encounter challenges such as limited access to reliable data, resistance to change from stakeholders, and balancing short-term wins with long-term strategy. Addressing these issues involves fostering strong collaboration with analytics, development, and marketing teams, as well as effectively communicating the value of CRO initiatives through clear reporting and case studies. Staying up-to-date with industry best practices and using A/B testing platforms can also help overcome obstacles and drive measurable improvements.

What are the most commonly searched types of Conversion Rate Optimization jobs in Louisiana?

The most popular types of Conversion Rate Optimization jobs in Louisiana are:

What job categories do people searching Conversion Rate Optimization Manager jobs in Louisiana look for?

The top searched job categories for Conversion Rate Optimization Manager jobs in Louisiana are:

What cities in Louisiana are hiring for Conversion Rate Optimization Manager jobs?

Cities in Louisiana with the most Conversion Rate Optimization Manager job openings:

Infographic showing various Conversion Rate Optimization Manager job openings in Louisiana as of August 2026, with employment types broken down into 97% Full Time, and 3% Contract. Highlights an 75% In-person, and 25% Remote job distribution, with an average salary of $91,349 per year, or $43.9 per hour.

Senior Digital Advertising Specialist

Baton Rouge, LA • On-site

SASSO
Marketing • 1 - 10 employees
Learn more about SASSOexternal

Full-time

Re-posted 28 days ago

Key responsibilities

  • Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max.

  • Build campaigns from the ground up, including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.

  • Optimize campaigns using performance data, monitor trends, and apply data-driven adjustments to improve key metrics.

Job description

SASSO is seeking a Senior Digital Advertising Specialist to lead and scale high-performance digital advertising programs across a diverse portfolio of clients and industries. This role focuses primarily on Google Ads lead generation, with ownership spanning campaign strategy, execution, optimization, measurement, and conversion improvement.
The ideal candidate is a hands-on digital advertising operator who understands how paid media, analytics, landing page performance, and conversion rate optimization work together to drive qualified leads and measurable business outcomes.
Beyond campaign management, this role will help advance SASSO's AI-enabled media capabilities, leveraging modern advertising platforms, automation tools, and machine-learning insights to improve campaign efficiency, accelerate testing, and uncover deeper performance insights for clients.
Success in this role requires someone who is both analytically rigorous and execution-focused, capable of translating performance data into actionable improvements while continuously exploring new ways to leverage automation, artificial intelligence, and advanced analytics to improve campaign outcomes.
ESSENTIAL DUTIES & RESPONSIBILITIES:
  • Own and manage lead generation-focused Google Ads campaigns, including Search, Display, YouTube, and Performance Max, from initial structure through ongoing optimization.
  • Build campaigns from the ground up including keyword research, account structure, bidding strategies, ad copy, extensions, and landing page alignment.
  • Optimize campaigns against core performance marketing metrics including Customer Acquisition Cost (CAC), Cost per Lead (CPL), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), and conversion rate.
  • Monitor performance trends and apply data-driven optimizations across keywords, audiences, bidding strategies, and creative performance.
  • Use GA4 and advertising platform data to analyze user behavior, conversion paths, and campaign performance.
  • Ensure accurate conversion tracking and attribution, working with internal teams to maintain reliable measurement.
  • Leverage AI-driven capabilities within advertising platforms including smart bidding, predictive audience signals, and automated optimization tools to improve campaign efficiency and insights.
  • Design and execute structured testing frameworks, including A/B and multivariate tests across ads, audiences, bidding strategies, and landing pages.
  • Identify opportunities to improve conversion performance, partnering with design, development, and content teams on landing page improvements, messaging alignment, and testing initiatives.
  • Develop and execute structured testing programs across ads, audiences, and landing pages to continuously improve performance.
  • Manage campaign budgets, pacing, and performance forecasts across multiple accounts.
  • Translate performance data into clear insights and actionable recommendations for internal teams and clients.

REQUIREMENTS:
Education and Experience:
  • Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
  • 5-8 years of hands-on experience managing performance-driven, lead-generation digital campaigns
  • Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
  • Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
  • Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
  • Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.

Behavioral Competencies:
  • Performance Mindset: Focused on measurable outcomes such as CAC, ROAS, conversion rates, and lead quality.
  • Analytical & Data Driven: Comfortable analyzing complex datasets and translating insights into strategic improvements.
  • Ownership & Accountability: Takes responsibility for campaign performance and continuously seeks optimization opportunities.
  • AI & Technology Fluency: Demonstrates curiosity and comfort leveraging automation, machine learning tools, and AI-assisted platforms to improve marketing performance.
  • Collaborative Communication: Works effectively across strategy, creative, analytics, and account teams.
  • Adaptability: Thrives in a fast-moving environment where testing, iteration, and continuous learning are expected.

WORK ENVIRONMENT & PHYSICAL DEMANDS
  • This position is headquartered in Baton Rouge, Louisiana, but remote candidates currently based and authorized to work in the United States are encouraged to apply. Candidates should be willing and able to travel to the Baton Rouge office on an occasional basis.
  • We are not able to sponsor visas or consider international candidates as this time.
  • Occasional travel may be required for client meetings, events, or project-related needs.
  • Requires extended periods of computer work and virtual meeting participation.

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