Conversion Rate Optimization Manager Jobs in Louisiana

Fluker Farms is seeking a full-timeE-Commerce & B2B Inside Sales Manager to manage and grow our e-commerce business while supporting key B2B customer accounts and the overall customer experience across sales channels. This role owns our online sales performance, from SEO and marketplace optimization to pricing and site content, and also serves as a key point of contact for B2B customer service and account management. Founded in 1956, Fluker Farms is a family-owned business located in Port Allen, Louisiana. Fluker's offers PTO, 401(k), health insurance, and other benefits to all full-time employees.

Essential Functions / Job Responsibilities

E-Commerce Management

• Act as the lead manager for the company's e-commerce business, including the direct-to-consumer website and marketplace storefronts (Amazon, and others).

• Own and optimize product listings, titles, descriptions, images, and keywords to improve search visibility, discoverability, and conversion.

• Develop and execute SEO strategies for the DTC website and marketplace listings to grow organic traffic, rankings, and online sales.

• Monitor site performance, traffic, and conversion using analytics tools (e.g., Google Analytics, Search Console); report on KPIs and recommend improvements.

• Manage pricing, promotions, and content across the direct-to-consumer website and dropship vendor accounts.

• Assist in maintenance of product listings, pricing, order flow, and account details within customer and marketplace portals.

• Partner with the marketing team on digital advertising, email marketing, promotions, and merchandising strategy to support e-commerce growth.

B2B Sales & Customer Service

• Manage inside sales activities for assigned B2B accounts and sales channels.

• Own and manage customer portals, including Retail Link, Petco, PetSmart, and other retailer or marketplace systems.

• Oversee B2B customer service performance to ensure customer needs are handled promptly and to satisfaction.

• Address escalated or problematic customer issues and help resolve them in a professional and timely manner.

• Work closely with internal teams to ensure orders, promotions, deductions, and account requirements are handled accurately and on time.

• Communicate effectively with customers, internal teams, and management regarding account updates, service concerns, and sales opportunities.

• Maintain accurate records and reporting related to e-commerce performance, sales activity, pricing, customer issues, and account performance.

• Demonstrate professionalism, urgency, and strong follow-through in all customer-facing and internal responsibilities.
• Perform other duties as assigned.
  

Competencies

• Strong understanding of e-commerce operations, SEO, and online merchandising best practices

• Strong verbal and written communication skills

• Customer service oriented, with strong attention to detail

• Analytical mindset; comfortable using data to guide pricing, content, and sales decisions

• Ability to manage multiple accounts, channels, and priorities

• Problem-solving and conflict-resolution skills

• Strong organizational and time management skills

• Technical capacity and comfort working across multiple portals, platforms, and software tools
• Ability to work independently and collaboratively with coworkers and management

Requirements

• Experience managing e-commerce websites and/or marketplace storefronts (Shopify, WooCommerce, Amazon Seller/Vendor Central, or similar)

• Working knowledge of SEO practices and tools (Google Search Console, SEMrush, Ahrefs, or similar)

• Experience with web analytics platforms (Google Analytics or similar)

• Experience in inside sales, account management, customer service, or a related field

• Experience working with major retail or marketplace portals preferred

• Strong working knowledge of Microsoft Excel and Microsoft 365

• Familiarity with email marketing or digital advertising platforms (Klaviyo, Mailchimp, Google Ads, Amazon Ads) a plus
• Ability to manage customer issues with professionalism and sound judgment
• Associate's or Bachelor's degree in business, marketing, e-commerce, or related field preferred
  
• Ability to Commute to
  Port Allen, LA 70767