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Director Conversion Rate Optimization Jobs in Hammond, LA

Netchex

Director, Demand Generation

Covington, LA · On-site

... , and marketing operations * Implement attribution models and reporting frameworks to track ... to-opportunity conversion * Deliver regular performance updates to executive leadership ...

TBC Healthcare Solutions LLC

RN Med Surg

Hammond, LA · On-site

$42/hr

Pay Rate: $42.00 per hour Shift/Schedule: 7-7 PM PRN Location: Hammond, LA Why Choose TBC Health ... Direct deposit for your convenience. * Safe Work Environment: Low staff-to-patient ratio.

TBC Healthcare Solutions LLC

RN Med Surg

Hammond, LA · On-site

$42/hr

Pay Rate: $42.00 per hour Shift/Schedule: 7-7 PM PRN Location: Hammond, LA Why Choose TBC Health ... Direct deposit for your convenience. * Safe Work Environment: Low staff-to-patient ratio.

TBC Healthcare Solutions LLC

RN Med Surg

Hammond, LA · On-site

$42/hr

Pay Rate: $42.00 per hour Shift/Schedule: 7-7 PM P RN Location: Hammond, LA Why Choose TBC Health ... Direct deposit for your convenience. * Safe Work Environment: Low staff-to-patient ratio.

Acima

Acima Sales Manager - Part Time

Ponchatoula, LA · On-site

$14.87 - $17.92/hr

Manage and direct the work of all store coworkers on a day-to-day basis * Motivate, evaluate, coach ... Facilitate the conversion of rental and lease agreements with customers and potential customers and ...

All JobsConversion Rate Optimization JobsDirector Conversion Rate Optimization JobsDirector Conversion Rate Optimization Jobs in Hammond, LA

Director Conversion Rate Optimization information

See Hammond, LA salary details

$19.4K

$100.2K

$156.2K

How much do director conversion rate optimization jobs pay per year?

As of Sep 1, 2026, the average yearly pay for director conversion rate optimization in Hammond, LA is $100,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,300.00 and $121,600.00 per year, depending on experience, location, and employer.

What does a director of conversion rate optimization do?

A Director of Conversion Rate Optimization (CRO) is responsible for developing and overseeing strategies to increase the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. They lead teams to analyze user behavior, run A/B tests, and implement changes that improve user experience and drive business goals. This role involves close collaboration with marketing, product, and design teams to ensure that all digital touchpoints are optimized for conversions. The Director of CRO also uses data-driven insights to guide decision-making and measure the effectiveness of optimization efforts.

What are the key skills and qualifications needed to thrive as a director of conversion rate optimization?

To thrive as a Director of Conversion Rate Optimization, you need expertise in data analysis, digital marketing strategies, and user experience design, typically supported by a relevant degree and significant experience in CRO roles. Familiarity with A/B testing platforms (like Optimizely or VWO), web analytics tools (such as Google Analytics), and CRO-focused certifications is highly beneficial. Strong leadership, communication, and problem-solving skills help drive cross-functional initiatives and foster team collaboration. These skills are crucial for developing data-driven strategies that maximize website performance and achieve business growth targets.

How does the director of conversion rate optimization typically collaborate with marketing and product teams to drive results?

The Director of Conversion Rate Optimization (CRO) works closely with both marketing and product teams to identify user pain points, implement data-driven strategies, and test hypotheses aimed at improving conversion rates. Regular meetings and cross-functional workshops are common to align on campaign goals, user experience enhancements, and A/B testing roadmaps. This role often acts as a bridge between creative strategists and technical analysts, ensuring that initiatives are both innovative and measurable, and that learnings are shared across teams to maximize impact.

What is the difference between Director Conversion Rate Optimization vs Conversion Analyst?

AspectDirector Conversion Rate OptimizationConversion Analyst
ResponsibilitiesOversees overall CRO strategy, manages teams, and aligns business goalsAnalyzes data, runs tests, and provides insights to optimize conversions
Required SkillsStrategic thinking, leadership, CRO tools, data analysisData analysis, A/B testing, web analytics tools
Work EnvironmentSenior management, cross-department collaborationData-driven, technical, focused on testing and analysis

The main difference is that the Director Conversion Rate Optimization leads the overall CRO strategy and manages teams, while the Conversion Analyst focuses on analyzing data and executing tests. Both roles require analytical skills and familiarity with CRO tools, but the director has a broader strategic and leadership scope.

Director Conversion Rate Optimization jobs near you

Director, Demand Generation

Netchex

Covington, LA • On-site

Full-time

Posted 5 days ago

Netchex rating

7.6

Company rating: 7.6 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

158th of 247 rated software companies

Job description

DESCRIPTION
About the Role
The Director, Demand Generation owns Netchex's full-funnel pipeline engine - leading three connected teams: Growth Marketing, Partnerships, and BDR. This is a rare leadership seat that spans paid and organic demand generation, channel and integration partnerships, and outbound/inbound pipeline development, all under one unified go-to-market strategy.
You'll support the strategy for how Netchex builds pipeline from every angle - marketing-sourced, partner-sourced, and outbound-sourced. This role reports to the Chief Revenue Officer (CRO) and works in lockstep with New Business ensuring outbound pipeline converts efficiently into revenue.
What You Will Do
BDR Leadership & Outbound Pipeline
  • Lead and scale Netchex's BDR organization alongside the BDR leader responsible for outbound prospecting and inbound lead qualification
  • Set KPIs and quotas for outbound and inbound pipeline generation, and monitor attainment across teams and regions
  • Partner with the VP of New Business and Sales Managers on territory planning and lead handoff so BDR output converts efficiently to pipeline
  • Build and continuously improve onboarding, training, and coaching programs so the organization scales with the business

Partnerships & Channel Strategy
  • Set and execute strategy for reseller, VAR, and referral channel programs, as well as technology and ISV partnerships, to grow partner-sourced pipeline and ARR
  • Lead and develop the Partnerships team, driving integration partner activation, retention, and overall channel revenue contribution
  • Build and maintain executive relationships with partner organizations, representing Netchex in strategic partner conversations
  • Negotiate and structure complex partnership agreements that align with company revenue goals

Demand Generation & Growth Marketing Leadership
  • Develop and execute integrated growth marketing strategies across paid media, organic channels, email, and ABM to drive qualified pipeline
  • Own and manage the demand generation budget, ensuring efficient allocation and measurable ROI
  • Build and mentor a high-performing growth marketing team across performance marketing, lifecycle, SEO, and marketing operations
  • Implement attribution models and reporting frameworks to track marketing impact across the funnel
  • Drive experimentation and continuous improvement through A/B testing, audience segmentation, and performance analysis

Cross-Functional Leadership & Executive Reporting
  • Serve as the connective tissue between Marketing, Partnerships, New Business, RevOps, and Product to align on pipeline goals and improve lead-to-opportunity conversion
  • Deliver regular performance updates to executive leadership, highlighting pipeline health, channel contribution, and growth opportunities across all three functions
  • Foster a culture of coaching, experimentation, and continuous improvement across Growth Marketing, Partnerships, and BDR/SDR
  • Stay current on HCM industry trends and the competitive landscape to keep all three teams sharp on positioning

What You Will Need
  • 8+ years of progressive experience across B2B SaaS marketing, sales development, or partnerships, including 3+ years leading people managers or multiple functions
  • Proven track record owning pipeline targets and scaling demand generation, partnership, or SDR/BDR programs at a SaaS company
  • Experience building and leading channel or partnership programs, including reseller, VAR, referral, or ISV integration motions
  • Expertise in marketing automation, CRM, and sales engagement platforms (e.g., HubSpot, Salesforce, Outreach, ZoomInfo)
  • Strong analytical mindset with an experimentation and attribution-driven approach to pipeline generation
  • Excellent leadership and cross-functional collaboration skills; comfortable managing through team leads and managers rather than only direct ICs
  • Experience in payroll, HR tech, or fintech is a plus

Strong Nice to Have
  • Experience at Rippling, Paycor, Paylocity, or another HCM, payroll, or HR-tech company
  • Prior experience managing globally distributed teams (e.g., India-based BDR/SDR organizations)
  • Familiarity with sales methodologies like SPICED or MEDDIC

What You'll Gain
  • Ownership of Netchex's full-funnel demand engine - spanning marketing, partnerships, and outbound - at a high-growth SaaS company
  • Direct partnership with Sales, Marketing, RevOps, and executive leadership on go-to-market strategy
  • The opportunity to build and scale three connected revenue-generating functions under one unified strategy
  • A high-visibility seat shaping Netchex's growth trajectory as the company scales

How We Show Up For One Another (Our Values)
  • Win Together: We operate as one team with one mission. Collaboration over silos, always.
  • Deliver Results: We own outcomes. No excuses - just accountability and impact.
  • Raise the Bar: We pursue progress relentlessly. Better today; stronger tomorrow.
  • Decide and Drive: We take action with clarity and confidence. Perfection isn't the goal - momentum is.
  • Bring the Energy: We show up with positivity and intention. Because the right mindset fuels performance.

Netchex is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status. Our hiring decisions are based on qualifications, merit, and business needs.
REQUIREMENTS
Netchex is a cloud-based, all-in-one Human Capital Management (HCM) and payroll software designed to manage the entire employee lifecycle. We offer a single-source solution for small-to-mid-sized businesses, combining payroll, HR services, time and attendance tracking, benefits administration, and recruiting/onboarding into one platform.

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