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Search Director Jobs (NOW HIRING)

As Director, Search, you manage search performance for a set of accounts within a larger portfolio. You execute paid search strategy in daily account management, contribute to cross-channel planning ...

As Director, Search, you manage search performance for a set of accounts within a larger portfolio. You execute paid search strategy in daily account management, contribute to cross-channel planning ...

Gather data on consumer, competitor, and market conditions Requirements Requirements * 5+ years of performance marketing experience required, specifically an emphasis on paid search * Experience in ...

Director, Paid Search Mediassociates • Sandy Hook, CT • Full-time About us Mediassociates is an award-winning independent media planning, buying, and analytics agency in the greater NYC area. We ...

As a Director, Paid Search , you will lead a portfolio of clients and be a senior, day-to-day owner of the client relationship and growth agenda in partnership with the Senior Client Partner and Pod ...

Sr. Director, Paid Search

New York, NY · On-site

$175K - $200K/yr

The Sr. Director will drive strategy, innovation, and performance across our Paid Search accounts-particularly those within the retail and e-commerce verticals. You'll work closely with internal ...

Paid Search Associate Director

New York, NY · On-site +1

$70K - $100K/yr

As a Paid Search Associate, you bring strong hands-on experience managing paid search campaigns focused on ecommerce and direct response performance. You are comfortable operating directly in ...

Real Chemistry is seeking a Group Director, Media to lead and scale our Paid Search capability. This individual will serve as the Paid Search team lead, responsible for defining the practice ...

AI Search Director owns search performance for our law firm clients across three tracks (organic, Google Maps and local, and AI-answer visibility), and leads the design and day-to-day operation of ...

Responsibilities Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy Lead virtual and in-person presentations in a ...

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Search Director information

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$99K

$115K

$145.5K

How much do search director jobs pay per year?

As of Aug 1, 2026, the average yearly pay for search director in the United States is $114,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,000.00 and $125,000.00 per year, depending on experience, location, and employer.

What is the difference between Search Director vs Search Manager?

AspectSearch DirectorSearch Manager
ResponsibilitiesOversees entire search strategy, manages teams, and aligns search initiatives with business goals.Executes search campaigns, manages day-to-day operations, and reports on performance.
Required CredentialsTypically requires advanced degrees in marketing, advertising, or related fields; experience in digital marketing and leadership.Often requires a bachelor's degree in marketing, communications, or related areas; experience in search marketing.
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settings.Operational, campaign-focused, often in digital marketing teams.

The Search Director focuses on high-level strategy and team leadership, while the Search Manager handles daily campaign execution. Both roles require expertise in search marketing, but the Director's role is more strategic and managerial, whereas the Manager's role is more tactical and operational.

What are the key skills and qualifications needed to thrive as a Search Director, and why are they important?

To thrive as a Search Director, you need deep expertise in SEO/SEM strategy, analytics, and digital marketing, supported by a bachelor’s degree in marketing or a related field. Mastery of tools like Google Analytics, Google Ads, SEMrush, and familiarity with bid management systems is typically required. Strong leadership, analytical thinking, and communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure successful search campaign execution, maximized ROI, and alignment of search initiatives with overall business goals.

What are the 5 primary responsibilities of a director?

A Search Director is responsible for developing and implementing search strategies, managing teams of search specialists, analyzing data to optimize campaigns, overseeing budget allocation, and ensuring alignment with organizational goals. They also stay updated on industry trends and tools to improve search performance.

What salary does a director make?

The salary of a Search Director typically ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Senior roles with extensive experience or in high-demand sectors can earn higher compensation, often including bonuses and benefits.

What jobs make around $100,000 a year?

For a Search Director, annual salaries around $100,000 are common, especially with experience and in larger organizations. Other roles in marketing, data analysis, and management positions can also reach or exceed this salary level, often requiring specialized skills, certifications, or leadership responsibilities.

What does a Search Director do?

A Search Director is responsible for overseeing and managing a company's search engine marketing (SEM) and search engine optimization (SEO) strategies. They lead teams to develop and implement campaigns aimed at increasing a website's visibility and driving qualified traffic from search engines. The role involves analyzing performance data, optimizing content and paid search campaigns, and staying updated on industry trends to ensure effective search strategies. Search Directors often collaborate with other departments, such as content, analytics, and web development, to achieve overall marketing goals.

Does a director outrank a manager?

In most organizational structures, a Search Director or similar director role typically outranks a manager, as directors are responsible for overseeing multiple teams or departments and setting strategic goals. Managers usually handle day-to-day operations within specific teams and report to directors. The hierarchy can vary by company, but generally, directors hold a higher leadership position than managers.

How does a Search Director typically collaborate with other marketing leaders and departments within an organization?

A Search Director often works closely with other marketing leaders, such as Brand, Content, and Analytics teams, to align search strategy with broader business goals. Collaboration may include coordinating integrated campaigns, sharing data-driven insights, and ensuring consistency across digital channels. This role also regularly interfaces with product managers and IT to optimize website performance and user experience. Effective communication and cross-departmental teamwork are essential for driving measurable results and maximizing ROI on search investments.
More about Search Director jobs
What cities are hiring for Search Director jobs? Cities with the most Search Director job openings:
What are the most commonly searched types of Search jobs? The most popular types of Search jobs are:
What states have the most Search Director jobs? States with the most job openings for Search Director jobs include:
Infographic showing various Search Director job openings in the United States as of July 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $114,999 per year, or $55.3 per hour.

Other

Medical, Retirement, PTO

Posted 25 days ago


Job description

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the Role

Known's Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.

As Director, Search, you manage search performance for a set of accounts within a larger portfolio. You execute paid search strategy in daily account management, contribute to cross-channel planning, and act as a senior client contact backed by the Senior Director. You bring a clear point of view on how generative AI is changing search behavior and paid media execution.

WHAT YOU'LL DO
  • Own performance and day-to-day client relationships for your accounts, and report progress against portfolio-level targets with clear, data-grounded narratives
  • Execute paid search and generative AI search strategy, including Performance Max, AI-powered Smart Bidding, and emerging gen AI ad surfaces, and contribute ideas that help shape strategy across the portfolio
  • Uphold best practices across your team, including testing frameworks, QA standards, and knowledge-sharing processes
  • Manage and develop 2-4 direct reports, including day-to-day coaching and performance feedback
  • Serve as a senior client contact, and partner with the Senior Director on issues that need executive-level involvement
  • Translate client business objectives into search strategies, and connect search activity to the broader channel plan
  • Manage day-to-day advertising spend across your paid search accounts
  • Advise clients and internal teams on how machine learning, automation, and generative AI tools can improve search performance
  • Build and present media plans, performance reports, and strategic recommendations to client stakeholders
  • Stay current on changes in search and AI, and share findings with your team and the Senior Director to help shape the practice's direction
WHO YOU ARE AND WHAT YOU HAVE
  • A degree from a well-regarded college or university
  • 6+ years of hands-on experience managing paid search strategy and execution in a digital agency or comparable environment
  • Experience managing gen AI-powered search campaigns, including Performance Max, Responsive Search Ads, Smart Bidding, and emerging generative ad formats across Google and Microsoft
  • Working knowledge of SEO, including technical SEO, content strategy, and the intersection of organic and paid search
  • Experience managing a team of 2-4 people
  • Experience managing client relationships directly, including presenting to client stakeholders
  • Experience translating goals into KPIs
  • Ability to think creatively and question conventional platform or channel approaches when the situation calls for it
  • Experience and interest in AI and GEO/GPT optimization technologies and platforms
SKILLS, ABILITIES, AND KNOWLEDGE
  • Strong grasp of the math behind media buying, including statistics, attribution models, and measurement frameworks, and the ability to turn insights into action
  • Ability to execute paid search and gen AI search work as part of a single coherent strategy
  • In-platform fluency with Google Ads and Microsoft Advertising, including AI-powered campaign types
  • Experience with search audience strategies, keyword architecture, and budget scaling across verticals
  • Strong communication and presentation skills, including the ability to explain technical concepts to non-technical clients
  • Experience working with data scientists or technical teams on measurement and optimization problems is a plus
COMPETENCIES
  • Translates business problems into specific, solvable media questions and delivers high-quality work against them
  • Coaches team members with varying levels of experience
  • Holds a high bar for accuracy in reporting and analytics, for their own work and others'
  • Collaborative by default, and builds trust across media, analytics, and client teams

SOME OF OUR PERKS

  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $140K-$155K

            This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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