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Search Director Jobs in Raleigh, NC (NOW HIRING)

Genesys

Sr. Global SEO/GEO Strategist

Durham, NC · On-site +1

This is a high visibility role with direct impact on digital growth strategy, offering the opportunity to shape enterprise scale search programs and expand expertise in next generation discovery ...

Caul Group Residential

Marketing Director

Cary, NC · On-site

MARKETING DIRECTOR Cary, NC | Full-Time | In-Person There's a Seat at This Table for the Right ... Real Estate & Development Marketing * SEO, AEO, AI & Digital Marketing * Salary Based on Experience

BuildOps

Growth Marketing Manager, SEM

Raleigh, NC · On-site

$100K - $120K/yr

This is a high-impact, high-visibility role with direct influence on pipeline and revenue. You'll be the primary driver of BuildOps' paid search program at a $1B+ SaaS company scaling aggressively in ...

Duke PF

Director of Strategic Communication

Durham, NC · On-site

Director of Strategic Communication Fuqua seeks a Director of Strategic Communication (level 16) to ... Familiarity with SEO principles and their application in content strategy * Proficiency in social ...

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All JobsSearch JobsSearch Director JobsSearch Director Jobs in Raleigh, NC

Search Director information

See Raleigh, NC salary details

$96.2K

$111.8K

$141.4K

How much do search director jobs pay per year?

As of Jul 15, 2026, the average yearly pay for search director in Raleigh, NC is $111,789.00, according to ZipRecruiter salary data. Most workers in this role earn between $101,100.00 and $121,500.00 per year, depending on experience, location, and employer.

What is the difference between Search Director vs Search Manager?

AspectSearch DirectorSearch Manager
ResponsibilitiesOversees entire search strategy, manages teams, and aligns search initiatives with business goals.Executes search campaigns, manages day-to-day operations, and reports on performance.
Required CredentialsTypically requires advanced degrees in marketing, advertising, or related fields; experience in digital marketing and leadership.Often requires a bachelor's degree in marketing, communications, or related areas; experience in search marketing.
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settings.Operational, campaign-focused, often in digital marketing teams.

The Search Director focuses on high-level strategy and team leadership, while the Search Manager handles daily campaign execution. Both roles require expertise in search marketing, but the Director's role is more strategic and managerial, whereas the Manager's role is more tactical and operational.

What are the key skills and qualifications needed to thrive as a Search Director, and why are they important?

To thrive as a Search Director, you need deep expertise in SEO/SEM strategy, analytics, and digital marketing, supported by a bachelor’s degree in marketing or a related field. Mastery of tools like Google Analytics, Google Ads, SEMrush, and familiarity with bid management systems is typically required. Strong leadership, analytical thinking, and communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure successful search campaign execution, maximized ROI, and alignment of search initiatives with overall business goals.

What are the 5 primary responsibilities of a director?

A Search Director is responsible for developing and implementing search strategies, managing teams of search specialists, analyzing data to optimize campaigns, overseeing budget allocation, and ensuring alignment with organizational goals. They also stay updated on industry trends and tools to improve search performance.

What salary does a director make?

The salary of a Search Director typically ranges from $100,000 to $180,000 annually, depending on experience, industry, and location. Senior roles with extensive experience or in high-demand sectors can earn higher compensation, often including bonuses and benefits.

What jobs make around $100,000 a year?

For a Search Director, annual salaries around $100,000 are common, especially with experience and in larger organizations. Other roles in marketing, data analysis, and management positions can also reach or exceed this salary level, often requiring specialized skills, certifications, or leadership responsibilities.

What does a Search Director do?

A Search Director is responsible for overseeing and managing a company's search engine marketing (SEM) and search engine optimization (SEO) strategies. They lead teams to develop and implement campaigns aimed at increasing a website's visibility and driving qualified traffic from search engines. The role involves analyzing performance data, optimizing content and paid search campaigns, and staying updated on industry trends to ensure effective search strategies. Search Directors often collaborate with other departments, such as content, analytics, and web development, to achieve overall marketing goals.

Does a director outrank a manager?

In most organizational structures, a Search Director or similar director role typically outranks a manager, as directors are responsible for overseeing multiple teams or departments and setting strategic goals. Managers usually handle day-to-day operations within specific teams and report to directors. The hierarchy can vary by company, but generally, directors hold a higher leadership position than managers.

How does a Search Director typically collaborate with other marketing leaders and departments within an organization?

A Search Director often works closely with other marketing leaders, such as Brand, Content, and Analytics teams, to align search strategy with broader business goals. Collaboration may include coordinating integrated campaigns, sharing data-driven insights, and ensuring consistency across digital channels. This role also regularly interfaces with product managers and IT to optimize website performance and user experience. Effective communication and cross-departmental teamwork are essential for driving measurable results and maximizing ROI on search investments.
What are the most commonly searched types of Search jobs in Raleigh, NC? The most popular types of Search jobs in Raleigh, NC are:
What are popular job titles related to Search Director jobs in Raleigh, NC? For Search Director jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Search Director jobs in Raleigh, NC look for? The top searched job categories for Search Director jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Search Director jobs? Cities near Raleigh, NC with the most Search Director job openings:
Search Director jobs near you
Infographic showing various Search Director job openings in Raleigh, NC as of July 2026, with employment types broken down into 53% Full Time, and 47% Part Time. Highlights an 100% In-person job distribution, with an average salary of $111,789 per year, or $53.7 per hour.
Media Director, Search

Media Director, Search

Syneos Health/ inVentiv Health Commercial LLC

Morrisville, NC • On-site

$130K - $150K/yr

Other

Medical, Dental, Vision, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Syneos Health rating

8.1

Company rating: 8.1 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

32nd of 74 rated pharmaceutical

Job description

Description

Evolvics is looking for a Search Director to build out our presence within search engines and other performance media driven entities. Reporting directly to the Head of Search, this person's responsibilities will be to lead the planning, managing, optimizing and reporting on paid search campaigns in coordination with our in-house media strategists and user engagement teams to drive robust channel deliverables. It is expected this role will also closely interface with sister agencies to elevate the broader Syneos Health communications search offerings.

Areas of Focus

SEM: SEM is fundamental to our work and the right candidate will research, plan and execute SEM campaigns across our client portfolios, participate in RFPs, and evolve our search innovations. Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting.

AEO: Understand search engine algorithm shifts to AEO generated results and achieve sustainable success in an ever-evolving digital landscape.

Cross channel collaborations: Candidate should be experienced in working with cross functional media channels, understanding how search fits into the total integrated media strategy. Organic Search experience is a huge plus.

Intangibles: Lead, mentor and train members of the search team through a search professional development program. Develop and implement SOPs governing all aspects of best practice campaign development for the search department. Provide support to new business through industry analysis and search landscape estimation. Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates.

Qualifications

  • 8+ years experience in pharma or healthcare search strategy required
  • An established expertise in Search and a demonstrated passion for emerging performance media tactics, with knowledge of social and programmatic a plus
  • An ability to digest a client's strategic imperatives and translate it into a meaningful integrated search strategy
  • Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb and a propensity for translating the competitive landscape into strategic insights
  • Experience optimizing and managing complex franchise search accounts, including multiple listing strategies and keyword prioritization scenarios.
  • You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly
  • Certification in Google Ads, Google Analytics and Bing is strongly encouraged
  • Candidates should be free to travel as needed to support the business

The annual base salary for this position ranges from $130,000 to $150,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proofof vaccination to Syneos Health and maintain compliance with these requirements.

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

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