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GoodApple

Search Strategist

Manhattan, NY · On-site

$80K/yr

About the Role A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape.

Known

Director, Search

New York, NY · On-site

As Director, Search, you manage search performance for a set of accounts within a larger portfolio. You execute paid search strategy in daily account management, contribute to cross-channel planning ...

Good Apple

Search Strategist

Manhattan, NY · On-site

About the Role A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape.

Robert Half

Search Strategist

Denver, CO · On-site

$80K - $90K/yr

The Search Strategist will serve as the subject matter expert for search strategy, driving performance against client goals and key performance indicators while providing thought leadership ...

New

Perfect Search Media

SEO Analyst

Chicago, IL

The SEO Analyst will work with our existing SEO team to provide strategic SEO services for our clients. You will manage day-to-day SEO strategy creation and execution for an assignment of SEO ...

Perfect Search Media

SEO Analyst

Chicago, IL · On-site +1

The SEO Analyst will work with our existing SEO team to provide strategic SEO services for our clients. You will manage day-to-day SEO strategy creation and execution for an assignment of SEO ...

Known

Director, Search

New York, NY

As Director, Search, you manage search performance for a set of accounts within a larger portfolio. You execute paid search strategy in daily account management, contribute to cross-channel planning ...

BOOYAH ADVERTISING INC

Search Strategist

Denver, CO · Remote

$80K - $87K/yr

The Search Strategist serves as the account lead subject matter expert for the search channel. This position is responsible for the thought leadership, strategic direction, and development of staff ...

Dore Partnership

Search Coordinator

Manhattan, NY · Hybrid

Search Coordinators act as project managers, seamlessly managing responsibilities across client, candidate, and internal facets of each search process . You will collaborate closely with internal ...

Genuine Parts Company

Search Engineer

Birmingham, AL · On-site

Search Engineer (Software Engineer III) Must be Authorized to work in the U.S. without sponsorship. ABOUT THE ROLE We're building intelligent product search that understands intent, learns from ...

Dore Partnership

Search Coordinator

Manhattan, NY · On-site

Search Coordinators act as project managers, seamlessly managing responsibilities across client, candidate, and internal facets of each search process . You will collaborate closely with internal ...

Dore Partnership

Search Coordinator

Manhattan, NY · On-site

$75K/yr

Search Coordinators act as project managers, seamlessly managing responsibilities across client, candidate, and internal facets of each search process. You will collaborate closely with internal ...

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How much do search jobs pay per year?

As of Aug 1, 2026, the average yearly pay for search in the United States is $75,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $91,500.00 per year, depending on experience, location, and employer.

What Are the Qualifications to Get a Job in Search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are Search jobs?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.
More about Search jobs
What cities are hiring for Search jobs? Cities with the most Search job openings:
What are the most commonly searched types of Search jobs? The most popular types of Search jobs are:
What states have the most Search jobs? States with the most job openings for Search jobs include:
What job categories do people searching Search jobs look for? The top searched job categories for Search jobs are:
Search jobs near you
Infographic showing various Search job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 76% Full Time, 16% Part Time, 1% Temporary, and 6% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $75,500 per year, or $36.3 per hour.

Search Strategist

GoodApple

Manhattan, NY • On-site

$80K/yr

Full-time

Re-posted 29 days ago

Job description

About the Role

A Paid Search Strategist has mastered the fundamentals of Search and is beginning to develop their own point of view on tools, campaign structure, and the evolving Search landscape. With 1–3 years of hands-on paid Search experience, this role is self-sufficient, strategic, and execution-focused—capable of running campaigns end-to-end with minimal support while delivering measurable business impact.

Search Strategists are confident operators and critical thinkers. They stay current on platform updates and best practices, understand their implications, and apply them thoughtfully to client programs. This role requires strong autonomy, sound judgment, and the ability to manage both client relationships and team responsibilities. 

The Search Strategist role will report directly to the Search Supervisor on a given client team. This role will require the ability to earnest enthusiasm to learn and adapt to new ways of working and search engine advancement in the age of AI engines. 

 Key Responsibilities
  • Lead Search research, strategy, planning, and execution for assigned clients
    • Ability to independently create and implement a comprehensive paid search plan based on client goals and objectives while working with a team of paid media specialists across the agency
    • Perform in-depth ad copy, keyword and automated bidding strategies while leveraging key landscape and competitive intelligence
  • Build accurate budget and performance projections independently
    • Ability to manage multiple budgets without overspend and consideration of spend opportunities that will help drive business goals 
    • Have a deep understanding of forecasting budgets while independently managing Google and Microsoft ads daily, weekly and monthly budgets
  • Ability to develop client-specific Search roadmaps and testing plans
    • Leverage AI tools as well as critical thinking to to monitor campaign performance and generate meaningful insights
    • Ability to implement a cohesive testing strategy over a set period of time that drives results and cost efficiency
  • Proven track record of relationship building
    • Prepare and present reports and insights to clients, demonstrating the ability to clearly communicate the value of paid search tactics
    • Ability to proactively collaborate with paid media, paid social, analytics and programmatic internal teams on integrated campaigns
    • Documents and regularly share insights on testing roadmap, case studies and client outcomes with search peers across agency
    • Effective time management skills related to communication with in-person and remote client and co-workers; prioritizing time sensitive tasks and managing day-to-day workload
Key Requirements
  • 1-3 years PPC/SEM experience, specifically on Google Ads and Microsoft Ads
  • Highly proficient in Google Ads capabilities including use of text and display ads, experiments, conversion-based bidding, remarketing and YouTube
  • Strong analytical skills with a proficiency in Google Analytics and Search Ads 360 data platforms
  • Agency or client-facing experience preferred
  • Experience with working on highly analytical client accounts, pharmaceutical brands or other highly-regulated vertical experience a plus
  • Proactive problem-solver and communicator
  • Ability to work both independently and collaboratively

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