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Omnicom Media US OMD

Director, Paid Search

New York, NY · On-site

The Search Team Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported ...

Omniscient

Paid Search Consultant

$10K - $100K/mo

We specialize in SEO, Generative Engine Optimization (GEO), digital PR, and content strategy. We are building a paid media practice from the ground up. This is a foundational hire: you will be the ...

Pair Eyewear

Paid Search/SEO Manager

New York, NY · On-site +1

$90K - $110K/yr

Pair Eyewear is seeking a Paid Search/SEO Manager to own the full search channel from campaign architecture, keyword strategy, and bid management across Search, Shopping, and Performance Max, to ad ...

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How much do search jobs pay per year?

As of Jun 8, 2026, the average yearly pay for search in the United States is $75,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,500.00 and $91,500.00 per year, depending on experience, location, and employer.

What Are the Qualifications to Get a Job in Search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are Search jobs?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.
More about Search jobs
What cities are hiring for Search jobs? Cities with the most Search job openings:
What are the most commonly searched types of Search jobs? The most popular types of Search jobs are:
What states have the most Search jobs? States with the most job openings for Search jobs include:
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Search jobs near you
Infographic showing various Search job openings in the United States as of May 2026, with employment types broken down into 1% Locum Tenens, 80% Full Time, 14% Part Time, and 5% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $75,500 per year, or $36.3 per hour.

Paid Search Director

Fingerpaint Marketing

Cedar Knolls, NJ • On-site

Full-time

Posted 8 days ago

Job description

Reset your expectations of what a healthcare agency can be. Fingerpaint was founded on a simple, powerful idea: Put people first. By replacing egos with a "Never Paint by Number" philosophy, we empower our teams to create truly original work while delivering integrated marketing and life sciences solutions for patients and providers alike. Fiercely independent, we blend empathy, creativity, and data to solve the industry's most complex challenges, empowering bold thinkers to craft with the courage and purpose needed to break the mold.

Objectives of this Role:

As a Director, Paid Search at Fingerpaint, you will serve asastrategic and operational leaderwithinthe paid search discipline across a portfolio of pharmaceuticalclients. You will set the strategic vision foryourassigned accounts, drive innovation in how wemanage andoptimizesearchcampaigns, and ensure our capabilitiesremainat the forefront of the industry.
You will lead and develop a high-performing team offour direct reports, overseeingstrategy and activationfor yourassigned brands.You will also partner with organic search and generative engine optimization counterparts to ensure a holistic, collaborative approach to search strategy.You will alsobe responsible forforecasting,scoping, and staffingpaid search projectsto ensureproper management, optimizations, and support is available for yourassigned brands.You will serve as the senior point of contact for client relationships, represent paid search in new business opportunities, andleadthought leadership efforts.
Duties & Responsibilities:
Paid Search Strategy & Client Leadership
  • Set the strategic direction for paid search campaigns across Google, Microsoft (Bing), YouTube, and other biddable search-based platforms, ensuring alignment with client business goals, strategic imperatives, and broader media objectives
  • Present complex paid search strategies, performance insights, and optimization recommendations to external stakeholders in a clear, confident, and digestible manner
  • Oversee and strategically contribute to targeting, keyword research, ad copy development, landing page assignments, and KPIs/measurementobjectiveswith consideration for campaign outcomes beyond the click, such as deep content engagement and Rx conversion
  • Proactivelyidentifyemerging opportunities in the paid search landscape,including automation, AI-powered bidding, and new platform capabilities,and translate them into actionable client strategies
  • Serve as the senior point of contact for assigned brands, partnering closely with clients and internal team leads across other departments to integrate paid search within the broader omnichannel media plan
Team Leadership & Development
  • Foster a high-performing team culture rooted in accountability, collaboration, continuous learning, and operational excellence
  • Set clear expectations and goals for team members, providing regular feedback, mentorship, and career development guidance
  • Ensure quality assurance across all team deliverables, including campaign builds, keyword research, bid management, financial actualizations, and client reporting
  • Prioritize and delegate tasks across the team in the areas of account creation, QA, optimization, pacing, bid management, targeting, and reporting
  • Oversee scope development, staffing forecasts, andutilizationplanning in coordination with media, account, and project management teams
Thought Leadership & New Business
  • Lead thought leadership efforts by authoring and reviewing search-related POVs, case studies, and insights based on industry updates, trends, and campaign performance findings
  • Serve as a paid search subject matter expert in new business pitches and proposals, articulating Fingerpaint's capabilities and point of view to prospective clients
  • Contribute to the development and refinement of agency-wide paid search processes, best practices, and capability offerings
  • Stay informed about the latest trends, technologies, and regulations in the search marketplace through research, industry events, and conferences

Job Requirements:

  • 6-8 years of hands-on experience managing paid search accounts, with progressive leadershipand managementresponsibilities; agency experience strongly preferred
  • Deepexpertisein paid search campaign strategy, management, analysis, and optimization across Google Ads, Microsoft Advertising, YouTube, and Search Ads 360
  • In addition to experiencein pharmaceuticalindustry, non-pharma experience is welcome
  • Demonstrated ability to translate complex data and campaign performance into clear, actionable strategic recommendations
  • Strongproficiencywith analyticsand data visualization platforms (Google Analytics,Tableau, Looker Studio, or Google Data Studio)
  • Experienceworking with AI tools, such as Gemini, Claude, and ChatGPT, to improve day to day efficiencies within your and your team's workloads
  • Experience contributing to and leading new business pitches and proposalsis a plus
  • Excellent organizational, written, and verbal communication skills
  • Proficient in MS Office, particularly Excel (V-Lookups, Pivot Tables, financial modeling) and PowerPoint
  • Experience with or exposure to organic SEOis a plus
  • Experience withgenerative engine optimization (GEO)and working within LLMsis a plus
  • Experience with advanced claims-based analytics (e.g.,CrossixDIFA) is a plus
Employment Type: Regular Full Time

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