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Search Director Jobs (NOW HIRING)

Media Director, Search

Santa Monica, CA Β· On-site

$130K - $150K/yr

Santa Monica, CA, United States Job ID: 15772-OTHLOC-C5xvYfwP Job Responsibilities Evolvics is looking for a Search Director to build out our presence within search engines and other performance ...

AI Search Director owns search performance for our law firm clients across three tracks (organic, Google Maps and local, and AI-answer visibility), and leads the design and day-to-day operation of ...

Responsibilities Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy Lead virtual and in-person presentations in a ...

Responsibilities Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy Lead virtual and in-person presentations in a ...

Responsibilities β€’ Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy β€’ Lead virtual and in-person ...

Responsibilities Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy Lead virtual and in-person presentations in a ...

Responsibilities Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy Lead virtual and in-person presentations in a ...

Responsibilities Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy Lead virtual and in-person presentations in a ...

Responsibilities β€’ Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy β€’ Lead virtual and in-person ...

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Search Director information

See salary details

$99K

$115K

$145.5K

How much do search director jobs pay per year?

As of Sep 12, 2026, the average yearly pay for search director in the United States is $114,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $104,000.00 and $125,000.00 per year, depending on experience, location, and employer.

What does a search director do?

A Search Director is responsible for overseeing and managing a company's search engine marketing (SEM) and search engine optimization (SEO) strategies. They lead teams to develop and implement campaigns aimed at increasing a website's visibility and driving qualified traffic from search engines. The role involves analyzing performance data, optimizing content and paid search campaigns, and staying updated on industry trends to ensure effective search strategies. Search Directors often collaborate with other departments, such as content, analytics, and web development, to achieve overall marketing goals.

What skills and qualifications are needed to thrive as a search director?

To thrive as a Search Director, you need deep expertise in SEO/SEM strategy, analytics, and digital marketing, supported by a bachelor’s degree in marketing or a related field. Mastery of tools like Google Analytics, Google Ads, SEMrush, and familiarity with bid management systems is typically required. Strong leadership, analytical thinking, and communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure successful search campaign execution, maximized ROI, and alignment of search initiatives with overall business goals.

How does a search director typically collaborate with other marketing leaders and departments within an organization?

A Search Director often works closely with other marketing leaders, such as Brand, Content, and Analytics teams, to align search strategy with broader business goals. Collaboration may include coordinating integrated campaigns, sharing data-driven insights, and ensuring consistency across digital channels. This role also regularly interfaces with product managers and IT to optimize website performance and user experience. Effective communication and cross-departmental teamwork are essential for driving measurable results and maximizing ROI on search investments.

What is the difference between Search Director vs Search Manager?

AspectSearch DirectorSearch Manager
ResponsibilitiesOversees entire search strategy, manages teams, and aligns search initiatives with business goals.Executes search campaigns, manages day-to-day operations, and reports on performance.
Required CredentialsTypically requires advanced degrees in marketing, advertising, or related fields; experience in digital marketing and leadership.Often requires a bachelor's degree in marketing, communications, or related areas; experience in search marketing.
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settings.Operational, campaign-focused, often in digital marketing teams.

The Search Director focuses on high-level strategy and team leadership, while the Search Manager handles daily campaign execution. Both roles require expertise in search marketing, but the Director's role is more strategic and managerial, whereas the Manager's role is more tactical and operational.

More about Search Director jobs

What cities are hiring for Search Director jobs?

Cities with the most Search Director job openings:

What are the most commonly searched types of Search jobs?

The most popular types of Search jobs are:

What states have the most Search Director jobs?

States with the most job openings for Search Director jobs include:

What are popular job titles related to Search Director jobs?

For Search Director jobs, the most frequently searched job titles are:

Infographic showing various Search Director job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $114,999 per year, or $55.3 per hour.

Associate Director, Search Capability & Craft Excellence

Miami, FL β€’ On-site

Omnicom
TelecommunicationsΒ β€’Β 1 - 10 employees

Full-time

Posted 18 days ago


Key responsibilities

  • Develop and maintain search standards, playbooks, POVs, and capability frameworks to ensure consistency and quality across platforms and campaign types.

  • Support channel-specific innovation, automation, and pilot programs by coordinating participation, tracking milestones, and establishing feedback loops.

  • Lead search community meetings, curate relevant updates, and organize materials to promote knowledge sharing and practitioner education.


Job description

Agency:
Omnicom Media
Job Function:
Consulting
Job Subfunction:
Business and Change Consulting
Job Description:
What this role will own
  • Search strategy and standards: Translate platform capabilities and market developments into practical guidance. Develop and maintain Search playbooks, POVs, execution standards, best practices and capability frameworks that improve consistency and quality across platforms, verticals and campaign types.
  • Innovation, productization and automation: Support channel-specific innovation from ideation through requirements, development, testing, integration and rollout.
  • Alpha, beta and pilot programs: Identify appropriate accounts, coordinate participation and training, establish feedback loops, track milestones and adoption.
  • AI Search and emerging search environments: Help shape guidance across AI Mode, AI Max, Performance Max, conversational and answer-engine advertising (ChatGPT), search discoverability and agentic commerce. Pressure-test new opportunities for client fit, readiness, controls, measurement and scale.
  • Practitioner education and certification: Maintain channel-specific onboarding and training content, support certification pathways, and coordinate platform and partner learning sessions that strengthen practitioner fluency and adoption of best practices.
  • Community and knowledge distribution: Lead search community meetings by curating relevant updates, source speakers and ensure materials are accessible through Search community channels and shared repositories.
  • Thought leadership: Support the development of landscape perspectives, guidance rapid-response POVs.
  • Case studies and proof: Source, validate, write and organize case studies across teams. Build a searchable evidence base for client growth, new business, leadership communications and practitioner learning.
  • New business and client growth support: Contribute to pitches, RFIs and strategic client requests through capability definition, audits, platform and partner perspectives, case-study selection and clear articulation of Omnicom's Search differentiation.
  • Partner and marketplace evaluation: Support structured evaluations of search platforms and emerging partners, including capability assessment, advertiser-control and transparency requirements, risks, roadmap questions and recommendations. Provide Search input as partnerships are shaped and socialized.
  • Measurement and learning agendas: Help define test plans, success criteria and reporting frameworks for priority initiatives. Separate platform claims from evidence, capture limitations and turn results into decisions on whether to stop, refine, expand or scale.
  • Program management: Maintain roadmaps, priorities, owners, dependencies, risks, decisions and status reporting across the Search Capability & Craft Excellence portfolio. Drive follow-through across multiple workstreams without losing strategic intent

Qualifications
  • 6+ years of relevant paid-search, search strategy, performance media or digital capability experience; agency or enterprise-scale experience strongly preferred.
  • Deep working knowledge of Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, AI-powered campaign capabilities, audience activation, feeds, measurement and platform automation.
  • Strong understanding of SA360 or comparable campaign-management platforms, web analytics, conversion measurement and experimentation fundamentals.
  • Demonstrated ability to lead complex cross-functional programs from ambiguous brief through launch, adoption and continuous improvement.
  • Exceptional written and verbal communication skills, with experience producing POVs, playbooks and clear recommendations.
  • Strong analytical judgment: able to interpret performance data, assess evidence quality, identify limitations and connect findings to business decisions.
  • Comfort working with product, data, engineering, measurement and platform-partner teams; able to translate practitioner needs into structured requirements.
  • Highly organized, proactive and detail-oriented, with the ability to manage multiple priorities and senior stakeholders in a fast-moving environment.
  • A test-learn-scale mindset balanced with governance, advertiser control, brand safety and operational rigor.

Preferred experience
  • Experience with AI Search (like ChatGPT Ads), conversational advertising, generative-AI workflows, agentic tools or search-discoverability strategy.
  • Experience building or rolling out internal products, automation, QA tools, playbooks across multiple accounts or teams.
  • Google Ads Search certification; additional Microsoft Advertising, SA360, Analytics, Shopping or Performance certifications are valuable.

$115,000 to $130,000
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
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