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Programmatic Director Jobs (NOW HIRING)

Director, Programmatic

Rochester, NY · On-site

$170 - $190/hr

Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs) Your Role OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our ...

Media Director, Programmatic

Dallas, TX · On-site

$121.32 - $166/hr

Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth * Build ...

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Programmatic Director information

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$31K

$120.2K

$179.5K

How much do programmatic director jobs pay per year?

As of Aug 9, 2026, the average yearly pay for programmatic director in the United States is $120,162.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
More about Programmatic Director jobs
What cities are hiring for Programmatic Director jobs? Cities with the most Programmatic Director job openings:
What are the most commonly searched types of Programmatic jobs? The most popular types of Programmatic jobs are:
What states have the most Programmatic Director jobs? States with the most job openings for Programmatic Director jobs include:
Infographic showing various Programmatic Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $120,162 per year, or $57.8 per hour.

Director, Programmatic

Outfront Media

Rochester, NY • On-site

$170 - $190/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago


Outfront Media rating

8.5

Company rating: 8.5 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

11th of 76 rated media


Job description

What We Offer

Benefits include:

  • Medical, Dental, Vision (including same and opposite‑sex domestic partners) HSA and FSA plans
  • Family Benefits, Pet Benefits
  • 401(k) Plan with an Employer Match
  • Paid Time Off, Commuter Benefits, Educational Assistance
  • Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)
Your Role

OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest‑value enterprise segment — large agency holding companies and Fortune 500 brands. This is a true hunter role for a commercially driven, technically fluent seller who can open doors at the most sophisticated buyers in the market and convert them into long‑term programmatic revenue.

We will work on the full new‑business cycle: identifying high‑potential holdco and brand targets, helping shape relationships from the programmatic trading and digital investment level up to senior executives, and translating OUTFRONT’s programmatic DOOH capabilities into compelling, data‑driven stories that win budget. A core focus is driving demand through our leading DSP partners — Vistar, The Trade Desk (TTD), Google DV360 and Amazon DSP — building deep, productive relationships to unlock enterprise spend. You’ll work hand‑in‑hand with our Enterprise and Commercial sales teams and programmatic channel partner leads to identify opportunities, shape strategy, and bring new programmatic revenue across the line.

What You’ll Do
  • New Business Generation (Hunter Mindset)
    • Proactively identify and pursue new programmatic revenue across major agency holding companies and Fortune 500 brands.
    • Execute strategic outbound efforts — cold outreach, networking, in‑market presence — to build and sustain a high‑quality enterprise pipeline.
    • Position OUTFRONT’s programmatic DOOH as a modern, measurable, and scalable channel, engaging stakeholders at every level up to and including C‑suite.
    • Develop tailored, insight‑driven proposals that align OUTFRONT’s capabilities with client objectives and drive measurable results.
  • Sales Execution & Cross‑Functional Partnership
    • Drive new programmatic business in close partnership with the Enterprise and Commercial (local) sales teams and programmatic partner leads.
    • Develop and deliver custom sales presentations, product demos, and strategic recommendations that support and accelerate enterprise deals.
    • Apply a fluent understanding of attribution and measurement to build credibility and tell a persuasive, data‑driven story.
    • Maintain consistent, detailed CRM use to track activity and pipeline opportunities, aligning pricing and process with Revenue Operations standards.
  • Programmatic & Cross‑Functional Collaboration
    • Maintain a deep, current understanding of OUTFRONT’s SSP and DSP partner capabilities, integrations, deal types, and evolving programmatic standards.
    • Develop and cultivate strong relationships across the leading DSP partners — such as Vistar, The Trade Desk, DV360, and Amazon — to drive enterprise demand and activate OUTFRONT’s programmatic inventory at scale.
    • Partner with Ad Ops to support deal execution including PMP creation, deal curation, creative approvals, and campaign troubleshooting.
    • Collaborate closely with Marketing to ensure OUTFRONT is reaching the right enterprise audiences and that solutions are effectively positioned.
  • Pipeline & Market Expertise
    • Maintain accurate pipeline tracking and forecasting, providing regular updates to Sales Leadership on performance, pipeline health, and market insights.
    • Stay ahead of emerging categories, competitive activity and key trends across the omnichannel and programmatic landscape.
  • Represent OUTFRONT in the market through events, networking and client engagement.
What You Bring
  • Minimum 3–5 years of direct sales experience at a leading DSP or DOOH SSP, with working familiarity across major platforms such as Vistar, The Trade Desk, DV360 and Amazon.
  • Demonstrated success driving new business across major holding companies and brands.
  • Fluency across various attribution types and a proven ability to tell stories using data.
  • Ability to operate in a cross‑functional model, with strong collaboration and open communication skills.
  • Strong understanding of the omnichannel media ecosystem, programmatic workflows, and ad‑tech stacks.
  • Proven ability to engage effectively with stakeholders at all levels, including senior executives.
  • Comfortable balancing strategic thinking with hands‑on execution in a fast‑paced environment.
  • Highly organized with strong CRM discipline and pipeline management.
  • Bachelor’s degree or equivalent practical experience.
  • Programmatic OOH experience and national market knowledge strongly preferred.
Who You Are

Self‑motivated with a growth mindset, energized by the momentum OOH is gaining and eager to be part of OUTFRONT’s market‑leading team.

A high‑energy relationship builder, equally comfortable speaking at the product level with “hands‑on‑keyboard” partners and holding strategic discussions with senior executives.

A clear communicator and relatable presenter to groups of all sizes and levels of management.

Driven to win in a collaborative, team‑first environment, embodying OUTFRONT’s success‑driven values.

Compensation

The salary range for this role is $170,000 – $190,000 per year. This role is also eligible for incentive compensation. Compensation is determined during our interview process by assessing a candidate’s experience and skills relative to internal peers and market benchmarks evaluated for the scope and responsibilities of the position. This information is provided in compliance with the New York City Salary Transparency Law.

OUTFRONT Media LLC is an Equal Opportunity Employer. All applicants shall receive equal consideration without regard to race, color, religion, gender, marital status, gender identity or expression, sexual orientation, national origin, age, veteran status or disability. Please refer to the OUTFRONT Media affirmative action policy statement.

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