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Programmatic Director Jobs in Pennsylvania (NOW HIRING)

CMI Media Group

Director, Programmatic

Wayne, PA

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

CMI Media Group

Director, Programmatic

Philadelphia, PA · On-site

$90K - $180K/yr

Description Position at CMI Media Group CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA

$90K - $180K/yr

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

CMI Media Group

Director, Programmatic

Philadelphia, PA

$90K - $180K/yr

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

CMI Media Group

Director, Programmatic

Philadelphia, PA

$90K - $180K/yr

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA

$90K - $180K/yr

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

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Programmatic Director information

See Pennsylvania salary details

$27.9K

$108.1K

$161.5K

How much do programmatic director jobs pay per year?

As of Aug 21, 2026, the average yearly pay for programmatic director in Pennsylvania is $108,117.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,981.00 and $134,964.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in Pennsylvania?

The most popular types of Programmatic jobs in Pennsylvania are:

What are popular job titles related to Programmatic Director jobs in Pennsylvania?

For Programmatic Director jobs in Pennsylvania, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in Pennsylvania look for?

The top searched job categories for Programmatic Director jobs in Pennsylvania are:

What cities in Pennsylvania are hiring for Programmatic Director jobs?

Cities in Pennsylvania with the most Programmatic Director job openings:

Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Pennsylvania as of August 2026, with employment types broken down into 2% As Needed, 77% Full Time, 18% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $108,117 per year, or $52 per hour.

Director, Programmatic

CMI Media Group

Wayne, PA

Full-time

Re-posted 11 days ago

Job description

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who thrives on innovation, strategic thinking, and building high-performing teams in the ever-evolving programmatic landscape. As a key leader within our agency, you will drive the development and execution of cutting-edge programmatic strategies across all channels, including Display, Video, Native, Audio, Connected TV, and more. You'll be instrumental in expanding our offerings, establishing best practices, and positioning CMI Media Group as the definitive authority in healthcare programmatic.
What You'll Do:
  • Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP recommendations, timing/scheduling, and creative recommendations across all programmatic channels.
  • Expand Our Reach: Play a crucial role in expanding CMI/Compas’ Connected TV, Online Audio, and Online Video offerings and best practices in partnership with senior leadership.
  • Be the Domain Expert: Act as the top domain expert in leading programmatic platforms like The Trade Desk, sharing your knowledge and expertise to elevate our entire team.
  • Forge Strategic Partnerships: Initiate, build, and evaluate relationships with leading programmatic suppliers, continuously evolving CMI’s technology stack, partnerships, and integrations.
  • Drive Thought Leadership: Author and review impactful Programmatic POVs, Case Studies, and insights based on industry updates and trends. Represent CMI Media Group as a key leader in public forums.
  • Client & Business Growth: Serve as the point person for senior client relationships (existing and prospective), leveraging thought leadership and innovative POVs to strengthen partnerships and develop new business opportunities. Drive successful financial performance and maintain P&L statements for your client portfolio.
  • Team Leadership & Development: Interview, hire, develop, and effectively grow a high-caliber team of programmatic professionals. Lead your assigned team in prioritizing and delegating tasks across all aspects of programmatic planning, execution, and optimization.
  • Process Optimization: Continuously refine processes for planning, managing, and optimizing programmatic campaigns, implementing time-saving and results-driven solutions.
  • Healthcare Programmatic Pioneer: Take the lead in establishing CMI as an authority in Programmatic, specifically within the healthcare sector, launching industry-firsts in emerging channels and formats.
What You Bring:
  • 7+ years of experience managing Programmatic campaigns with a Demand Side Platform, or equivalent experience with a Supply-Side Platform.
  • Deep expertise in programmatic publisher, platform, and audience suppliers, with a strong focus on Audio, Video, and Connected TV.
  • Proven experience leading and building a team of direct reports (junior, senior, and leadership staff).
  • Expertise in Programmatic buying platforms such as The Trade Desk, Google DV360, and others.
  • Strong digital media background and exceptional project management skills.
  • Outstanding analytical and problem-solving skills, with strong quantitative analysis abilities.
  • Excellent written, verbal, and presentation skills.
  • Strong Excel skills (pivot tables, v-lookups).
  • Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
  • Demonstrable passion for learning new technologies and staying ahead of industry trends.
  • Strong business and leadership skills to make independent decisions.
  • A passion for working in a fast-growing healthcare media agency.
  • Bachelor’s degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields (preferred).
  • Healthcare/Pharmaceutical background is a significant plus.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.