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Programmatic Director Jobs (NOW HIRING)

Horizon Media

Director, Programmatic

New York, NY · On-site

Job Summary The Director, Programmatic role seeks an experienced, confident, programmatic media veteran who can be a leading voice for clients in steering them to adopt the most effective and ...

GSTV

Director, Programmatic Enablement

New York, NY · On-site

$150K - $165K/yr

DIRECTOR, PROGRAMMATIC ENABLEMENT Summary: GSTV's programmatic business spans multiple SSPs, DSPs, resellers, and emerging monetization channels. As this ecosystem grows in complexity, the ...

Horizon Media

Director, Programmatic

New York, NY · On-site

Job Summary The Director, Programmatic role seeks an experienced, confident, programmatic media veteran who can be a leading voice for clients in steering them to adopt the most effective and ...

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Programmatic Director information

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$120.2K

$179.5K

How much do programmatic director jobs pay per year?

As of Jul 12, 2026, the average yearly pay for programmatic director in the United States is $120,162.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $150,000.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a Programmatic Director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
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Programmatic Director jobs near you
Associate Director, Programmatic

Associate Director, Programmatic

CMI Media Group

Cherry Hill, NJ

$70K - $140K/yr

Other

Re-posted 11 days ago

Job description

Are you a strategic leader with a passion for Programmatic media and a deep understanding of the evolving digital landscape? CMI Media Group is seeking an experienced Associate Director, Programmatic to lead our programmatic initiatives and help shape the future of healthcare media.
As a key leader within our agency, the Associate Director, Programmatic will drive the strategy, development, and execution of programmatic media across channels-Display, Video, Native, Audio, CTV, DOOH, and more. You'll lead a high-performing team and serve as a thought leader, both internally and externally, representing CMI Media Group in the broader digital media community. This role is ideal for someone who thrives in a fast-paced, innovative environment and is eager to pioneer new approaches within the healthcare space.
What You'll Do
  • Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
  • Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
  • Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
  • Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
  • Evaluate and evolve our programmatic technology stack and supplier partnerships.
  • Provide strategic thought leadership and represent CMI at industry events and forums.
  • Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
  • Recruit, mentor, and grow top talent within the programmatic team.
  • Continuously optimize internal processes for campaign management, reporting, and performance analysis.
What We're Looking For
  • 5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
  • Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
  • Strong background in video, CTV, and audio a plus.
  • Excellent project management, analytical, and problem-solving skills.
  • Strong communicator-confident in presenting ideas, strategies, and results to clients and internal teams.
  • Proven team leader with experience developing and managing direct reports.
  • Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
  • A passion for innovation and learning new technologies.
  • Bachelor's degree in Marketing, Business, Analytics, or related field preferred,
  • Healthcare/pharmaceutical media experience is a plus.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

Employment Type: Professional

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