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Programmatic Director Jobs in New York (NOW HIRING)

Partner may include Finance, Billing, Revenue Operations, Programmatic Direct Support, and Sales. * Grow revenue by identifying opportunities, identifying issues using performance reporting data, and ...

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

Manager, Programmatic

New York, NY · On-site

$110K - $125K/yr

Partner may include Finance, Billing, Revenue Operations, Programmatic Direct Support, and Sales. * Grow revenue by identifying opportunities, identifying issues using performance reporting data, and ...

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

Director, Programmatic

Parsippany, NJ · On-site

$90K - $180K/yr

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs) Your Role OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest ...

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Director, Programmatic

Manhattan, NY · On-site

$165 - $210/hr

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Qualifications 8+ experience in digital with heavy programmatic and direct media skills - equal parts technically savvy and strategic Deep Technical expertise on all things data and digital. Provides ...

Qualifications 8+ experience in digital with heavy programmatic and direct media skills - equal parts technically savvy and strategic Deep Technical expertise on all things data and digital. Provides ...

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Programmatic Director information

See New York salary details

$33.9K

$131.4K

$196.2K

How much do programmatic director jobs pay per year?

As of Sep 2, 2026, the average yearly pay for programmatic director in New York is $131,370.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,461.00 and $163,990.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in New York?

The most popular types of Programmatic jobs in New York are:

What are popular job titles related to Programmatic Director jobs in New York?

For Programmatic Director jobs in New York, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in New York look for?

The top searched job categories for Programmatic Director jobs in New York are:

What cities in New York are hiring for Programmatic Director jobs?

Cities in New York with the most Programmatic Director job openings:

Infographic showing various Programmatic Director job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $131,370 per year, or $63.2 per hour.

Manager, Programmatic

The New York Times

New York, NY • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 12 days ago


Job description

Job Description

The New York Times Advertising is hiring for a Programmatic Manager who will drive growth of NYT programmatic revenue. You will partner with our internal advertising teams and work with company leadership to support the ultimate goal of revenue growth.

 

About the Role

You will build programmatic data sources that increase revenue across the global NYT portfolio. Work with SSP partners and reporting platform vendors to ensure data is accurate and complete. You will be an internal expert on programmatic business trends, new technologies and best practices, and communicate them with sales and operations teams. Be a subject matter expert where you will manage projects and keep our team informed about how the industry is moving with regard to yield management and programmatic ad technology. This is a hybrid role, reporting to the VP Revenue Operations. You can typically expect to be in the office 3 days per week.

Responsibilities:

  • Provide weekly reporting to Advertising and Product leadership detailing Programmatic revenue tracking and insights.
  • Special focus on deploying and maintaining the best programmatic technology solutions by testing partner's header bidding, price rules, and deal capabilities.
  • Produce ongoing reporting to highlight revenue performance and areas of opportunity. Oversee end of month reporting for the global magazines programmatic operation, supporting end-of-month revenue reconciliation processes with our partners in Finance.
  • Be comfortable navigating matrixed business operations and combining data sets across time zones, devices, geos and inventory types.
  • Build internal partnerships as they relate to reporting on the programmatic line of business. Partner may include Finance, Billing, Revenue Operations, Programmatic Direct Support, and Sales.
  • Grow revenue by identifying opportunities, identifying issues using performance reporting data, and supporting the programmatic direct support team.
  • Partner with Business Analytics to provide accurate and frequent analysis of programmatic optimizations and opportunities.
  • Manage the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.
  • Manage our relationships with ad exchanges and supply side platforms (SSPs).
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

  • B.A. or B.S. in a quantitative or technical field (e.g., math's, engineering, statistics, finance, and economics)
  • 3+ years experience with ad tech based programmatic advertising platforms or publisher side
  • 3+ years of experience in programmatic yield management
  • Knowledge of reporting on programmatic advertising business activities including running reporting in SSP platforms such as Magnite, Index Exchange, Google ADX, Triplelift and others.
  • High proficiency in excel (can write advanced macros) and can summarize and manipulate large volumes of data.
  • Experience with reporting and data visualization tools such as; Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify or Google Data Studio

Preferred Qualifications:

  • Experience using Domo, Adomik, BigQuery, and SQL
  • Knowledgeable with ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)

REQ-020394

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. 

For roles outside of the U.S., information on benefits will be provided during the interview process.