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Programmatic Director Jobs in New York (NOW HIRING)

Jobtailor

Director, Programmatic Ad Sales

Manhattan, NY · On-site

$120 - $180/hr

Develop new business and expand existing relationships through programmatic direct, private marketplace, preferred, programmatic guaranteed, and curated deal opportunities * Position Hearst News as a ...

New

Hearst

Director, Programmatic Ad Sales

Manhattan, NY · On-site

As Director, Programmatic Ad Sales, you will help define and execute the commercial strategy for this growing business, translating the scale and quality of our owned-and-operated inventory into ...

New

Hearst

Director, Programmatic Ad Sales

Manhattan, NY · On-site

As Director, Programmatic Ad Sales, you will help define and execute the commercial strategy for this growing business, translating the scale and quality of our owned-and-operated inventory into ...

Hearst

Director, Programmatic Ad Sales

Manhattan, NY

As Director, Programmatic Ad Sales, you will help define and execute the commercial strategy for this growing business, translating the scale and quality of our owned-and-operated inventory into ...

New

The New York Times

Manager, Programmatic

New York, NY · Hybrid

Partner may include Finance, Billing, Revenue Operations, Programmatic Direct Support, and Sales. * Grow revenue by identifying opportunities, identifying issues using performance reporting data, and ...

Hearst

Director, Programmatic Ad Sales

Manhattan, NY

As Director, Programmatic Ad Sales, you will help define and execute the commercial strategy for this growing business, translating the scale and quality of our owned-and-operated inventory into ...

New

The New York Times

Manager, Programmatic

New York, NY · On-site

$110K - $125K/yr

Partner may include Finance, Billing, Revenue Operations, Programmatic Direct Support, and Sales. * Grow revenue by identifying opportunities, identifying issues using performance reporting data, and ...

CMI Media Group

Director, Programmatic

Parsippany, NJ · On-site

$90K - $180K/yr

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

Outfront Media

Director, Programmatic

New York, NY · On-site

Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs) Your Role OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest ...

Digital Matter

Director, Programmatic

New York, NY · On-site

$165K - $210K/yr

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

New York, NY

$165K - $210K/yr

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

New York, NY · On-site

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

Manhattan, NY · On-site

$165 - $210/hr

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

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Programmatic Director information

See New York salary details

$33.9K

$131.4K

$196.2K

How much do programmatic director jobs pay per year?

As of Sep 7, 2026, the average yearly pay for programmatic director in New York is $131,370.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,461.00 and $163,990.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in New York?

The most popular types of Programmatic jobs in New York are:

What are popular job titles related to Programmatic Director jobs in New York?

For Programmatic Director jobs in New York, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in New York look for?

The top searched job categories for Programmatic Director jobs in New York are:

What cities in New York are hiring for Programmatic Director jobs?

Cities in New York with the most Programmatic Director job openings:

Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $131,370 per year, or $63.2 per hour.

Director, Programmatic Ad Sales

Jobtailor

Manhattan, NY • On-site

$120 - $180/hr

Other

Posted yesterday

New

Job description

  • Define and execute commercial growth strategy across national agencies, brands, holding-company trading desks, and programmatic buying teams
  • Develop new business and expand existing relationships through programmatic direct, private marketplace, preferred, programmatic guaranteed, and curated deal opportunities
  • Position Hearst News as a premium omnichannel marketplace spanning local and national audiences across Web, App, and CTV
  • Build and manage a disciplined sales pipeline
  • Build trusted relationships with agency investment teams, programmatic leads, data and activation teams, and senior brand stakeholders
  • Lead consultative conversations connecting client objectives to inventory, audience, data, and measurement capabilities
  • Create solutions combining display, video, and CTV supply with addressable audiences, contextual signals, suitability controls, and first-party data
  • Represent customer needs internally and own opportunities from discovery through proposal, activation, optimization, and renewal
  • Stay current on DSP and SSP dynamics, identity, privacy, CTV, data collaboration, supply-path efficiency, measurement, and buyer expectations
  • Translate Hearst News capabilities into differentiated narratives for sellers and buyers
  • Partner with Strategy & Operations, Technical Ad Management, Analytics, Product, and Data on pricing, packaging, inventory allocation, deal execution, and performance insights
  • Bring customer feedback into product development and identify commercial opportunities
  • Collaborate across Hearst teams to create integrated advertiser opportunities
  • Troubleshoot issues, improve buyer experience, and protect campaign performance
  • Coach and develop junior sellers and establish strong sales operating habits
  • Report to the SVP, Programmatic Strategy
Requirements
  • Significant experience in programmatic advertising, digital media, publisher sales, ad technology, or a related commercial role
  • Ideally 5+ years in a selling role
  • Strong understanding of programmatic buying and selling, including PMPs, curated supply, direct deals, audience activation, and the agency decision-making process
  • Proven record of building senior agency and advertiser relationships and converting them into durable revenue
  • Ability to sell strategic positioning and operational details, from packaging through deal setup, delivery, and optimization
  • Excellent communication, presentation, negotiation, and organizational skills
  • Collaborative leadership style and ability to create momentum across teams
  • Deeper understanding of CTV inventory is a plus
  • Right to work in the U.S. without immigration sponsorship
Core Competencies

Demonstrates expertise in programmatic advertising and digital media sales, with a strong ability to build and maintain relationships with agency and brand stakeholders. Proficient in developing and executing commercial growth strategies while leveraging data and audience insights for optimized campaign performance.

Highest-signal resume keywords
  • Programmatic Advertising
  • Digital Media Sales
  • Agency Relationship Management
  • Consultative Selling
  • CTV Inventory Knowledge
Hard Skills
  • Programmatic Buying
  • Private Marketplace Deals
  • Audience Activation
  • Deal Optimization
  • Data Collaboration
Soft Skills
  • Excellent Communication
  • Presentation Skills
  • Negotiation Skills
  • Organizational Skills
  • Collaborative Leadership
Industry Keywords
  • Commercial Growth Strategy
  • Sales Pipeline Management
  • Integrated Advertiser Opportunities
  • Buyer Experience Improvement
  • Senior Brand Stakeholders
Tools & Technologies
  • DSP
  • SSP
  • Ad Technology
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