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Programmatic Director Jobs in New York (NOW HIRING)

WPP Media

Global Director, Programmatic

New York, NY · On-site

Role Summary & Impact As a Global Director, Programmatic, you will guide and direct the programmatic buying team, including Associate Directors, Managers, and a team of new and experienced ...

Best Buy

Director, Programmatic Media

Manhattan, NY

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy's programmatic media business. This role is responsible for defining the vision for programmatic advertising ...

Best Buy

Director, Programmatic Media

Manhattan, NY · On-site

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy's programmatic media business. This role is responsible for defining the vision for programmatic advertising ...

Best Buy

Director, Programmatic Media

Manhattan, NY

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy's programmatic media business. This role is responsible for defining the vision for programmatic advertising ...

Outfront Media

Director, Programmatic

Manhattan, NY · On-site

$170 - $190/hr

OUTFRONT is seeking a Sales Director, Programmatic to drive new business growth across our highest-value enterprise segment -- large agency holding companies and Fortune 500 brands. This is a true ...

Known

Senior Director, Programmatic

New York, NY · On-site

As Senior Director, Programmatic, you own performance and optimization for your campaigns, and you protect the brand while you do it. You lead programmatic team members through daily account ...

Known

Senior Director, Programmatic

New York, NY · On-site

As Senior Director, Programmatic, you own performance and optimization for your campaigns, and you protect the brand while you do it. You lead programmatic team members through daily account ...

Socket.dev

Senior Director, Programmatic

Manhattan, NY · On-site

$170 - $185/hr

As Senior Director, Programmatic, you own performance and optimization for your campaigns, and you protect the brand while you do it. You lead programmatic team members through daily account ...

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Programmatic Director information

See New York salary details

$33.9K

$131.4K

$196.2K

How much do programmatic director jobs pay per year?

As of Sep 2, 2026, the average yearly pay for programmatic director in New York is $131,370.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,461.00 and $163,990.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in New York?

The most popular types of Programmatic jobs in New York are:

What are popular job titles related to Programmatic Director jobs in New York?

For Programmatic Director jobs in New York, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in New York look for?

The top searched job categories for Programmatic Director jobs in New York are:

What cities in New York are hiring for Programmatic Director jobs?

Cities in New York with the most Programmatic Director job openings:

Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $131,370 per year, or $63.2 per hour.

Global Director, Programmatic

WPP Media

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago

WPP Media rating

8.9

Company rating: 8.9 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

6th of 78 rated media

Job description

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About EssenceMediacom: A Leading WPP Media Brand
This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world's best brands through data-driven media and creative strategies.
Role Summary & Impact
As a Global Director, Programmatic, you will guide and direct the programmatic buying team, including Associate Directors, Managers, and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms and devices such as video, mobile, social, display and native advertising. You will lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you will contribute to practice-level thought leadership and be responsibile for higher-level programmatic deliverables such as SWOTs, QBRs, POVs and account-level programmatic roadmaps.
Skills and Experience
  • Provide programmatic leadership to Associate Directors, Managers, and junior staff.
  • Collaborate with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
  • Continuously expand the knowledge base and improve our Programmatic offerings.
  • Lead account-level programmatic roadmap creation in lockstep with the Data Science teams.
  • Partner with our client and agency brand teams to drive their understanding of programmatic and its advantages and our capabilities to grow the adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics.
  • You will develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting.
  • Help lead overall development of desk-level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media).

  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 7+ Years experience progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side.
  • Hands-on experience with ad technologies including data management platforms, DSP's, SSP's, ad-verification, and third-party data providers is required.
  • Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR).
  • Practical experience with ad-serving solutions, tag management and operations is a strong plus.
  • Familiarity with Media Mix Modeling, or attribution modeling is advantageous.
  • Ability to showcase your strong analytical abilities and quantitative skills, including math proficiency.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$100,000-$230,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.

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