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Programmatic Director Jobs in New York (NOW HIRING)

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Programmatic Director information

See New York salary details

$33.9K

$131.4K

$196.2K

How much do programmatic director jobs pay per year?

As of Sep 2, 2026, the average yearly pay for programmatic director in New York is $131,370.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,461.00 and $163,990.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in New York?

The most popular types of Programmatic jobs in New York are:

What are popular job titles related to Programmatic Director jobs in New York?

For Programmatic Director jobs in New York, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in New York look for?

The top searched job categories for Programmatic Director jobs in New York are:

What cities in New York are hiring for Programmatic Director jobs?

Cities in New York with the most Programmatic Director job openings:

Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 87% Full Time, 10% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $131,370 per year, or $63.2 per hour.

Director, Programmatic Partnerships

Locality

Manhattan, NY

$200K - $240K/yr

Full-time

Medical, Retirement, PTO

Posted 22 days ago

Job description

The Programmatic Partnerships Director owns Locality's DSP partnerships end-to-end, from prospect identification and market/revenue modeling through integration oversight and negotiation,  and carries a revenue target for indirect sales. In practice, this role turns demand-side platforms into meaningful indirect revenue partners by pushing DSPs for spend against Locality's curated Deal IDs. This role will also help manage DSP relationships in support of Locality direct sales.

Successful candidates will understand how to evaluate DSP client profiles, engage client teams to drive activity and performance on behalf of DSP clients, and distinguish Locality as a superior partner.

DSP Partnerships & Business Development

  • Own DSP partnerships end-to-end: prospect identification, evaluation, modeling, structuring, integration oversight, negotiation, and ongoing relationship management.
  • Manage the modeling that sizes market, requirements, and revenue potential for DSPs as indirect demand sources, and use it to drive structure and negotiation.
  • Develop account plans for priority DSPs, including revenue and margin sizing, objection handling, etc.
  • Own creative-vendor and other non-revenue programmatic partnerships, and lead cross-functional partnership management (RFIs/RFPs, vetting, negotiation, contracting, etc.).

Indirect Revenue & Integration

  • Carry and deliver an indirect revenue target; push DSPs for spend against Locality's curated Deal IDs via Magnite and FreeWheel marketplaces. Identify opportunities to promote Locality in DSP marketplaces.
  • Work across functions to oversee integration of new DSP and demand-side partners into Locality's platform and workflows.
  • Partner with the Technical Account Manager to ensure curated Deal IDs are structured, propagated, and performing against partner expectations.
  • Cultivate and grow relationships with demand-side partners (DSPs), agency precision-buying units (PBUs), and brand marketers to integrate Locality into their programmatic strategies.

Strategy, Positioning & Reporting

  • Provide market intelligence on DSP fee structures (tech fees and hidden costs such as bid shading) to inform pricing and negotiation.
  • Position Locality's differentiated value (local expertise, premium CTV inventory, Live Sports, LAE audience targeting, and LocalX Perform predictive performance) to unlock indirect demand.
  • Forecast indirect revenue and report pipeline, spend, and performance against target.
  • 8+ years in the programmatic ecosystem (DSPs, SSPs, exchanges, and CTV platforms) with a demonstrable track record driving revenue-generating partnerships.
  • Proven ability to identify, model, structure, and negotiate DSP or platform partnerships, and to oversee their technical integration.
  • Strong analytical/modeling skills to size market and revenue potential and build the case for each partnership.
  • Strong knowledge of programmatic video, including OTT/CTV, PMP and Programmatic Guaranteed deals, audience targeting, and monetization.
  • Commercial acumen and comfort carrying an indirect revenue target, plus the cross-functional influence to drive integration across Product, Ops, and Finance.
  • Established relationships across the ecosystem.

Compensation for the role includes a competitive salary of $200,000-$240,000 in addition to a lucrative commission plan that brings total potential earnings up to $400,000. (dependent on years of experience, level of education obtained, as well as applicable skillset) and an excellent benefits package (including but not limited to health care benefits, retirement benefits and paid days off).  

At Locality, we believe our biggest asset is our people. We are proud to be an equal-opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Locality values and solicits applications from all qualified candidates without regard to actual or perceived race, creed, color, religion, sex, gender, age, physical or mental disability, medical condition, sexual orientation, gender identity and/or expression, alienage or national origin, ancestry, citizenship status, marital status, military or veteran status, genetic information, or any other basis protected by federal, state or local law. 

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