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Programmatic Manager Jobs in New York (NOW HIRING)

WPP Media

Programmatic Manager

New York, NY · On-site

$60K - $140K/yr

A minimum of 3 years of experience in programmatic advertising, demonstrating a proven track record of managing successful campaigns. * A strong understanding of social media platforms, influencer ...

Digital Matter

Manager, Programmatic

New York, NY

$100K - $120K/yr

About the Role As a Programmatic Manager, you will support end-to-end campaign management, optimization, and strategic development across a diversified programmatic mix, spanning The Trade Desk ...

Digital Matter

Manager, Programmatic

New York, NY · On-site

$100K - $120K/yr

About the Role As a Programmatic Manager, you will support end-to-end campaign management, optimization, and strategic development across a diversified programmatic mix, spanning The Trade Desk ...

Omnicom Media US OMD

Manager, Paid Social

New York, NY · On-site

We are seeking a Digital Activation Manager - programmatic / paid social with experience in campaign management and execution, is a vocal and engaged leader on their client and functional teams and ...

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$31.7K

$114.4K

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How much do programmatic manager jobs pay per year?

As of Jun 16, 2026, the average yearly pay for programmatic manager in New York is $114,409.00, according to ZipRecruiter salary data. Most workers in this role earn between $124,700.00 and $127,500.00 per year, depending on experience, location, and employer.

How does a Programmatic Manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are the key skills and qualifications needed to thrive as a Programmatic Manager, and why are they important?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

What is a Programmatic Manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.
What are the most commonly searched types of Programmatic jobs in New York? The most popular types of Programmatic jobs in New York are:
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Programmatic Manager jobs near you

Programmatic Manager

WPP Media

New York, NY • On-site

$60K - $140K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

WPP Media rating

8.2

Company rating: 8.2 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

13th of 65 rated media

Job description

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About The Goat Agency
Goat is part of WPP Media, the world's leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we're the global leader in the space, delivering award-winning campaigns across 70+ countries.
As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measurement.
About the Opportunity
Join our high-performing Paid Media Team and bring your programmatic expertise to a role where strategy meets innovation. If you have a strong track record in retail media and programmatic advertising - with hands-on experience across Amazon DSP, YouTube, and The Trade Desk - this is your chance to make a real impact. At The Goat Agency, you'll go beyond campaign optimization, shaping data-driven strategies that power influencer-led initiatives and push the boundaries of what's possible in the digital landscape.
Key Responsibilities
  • Collaborate closely with our teams to integrate programmatic strategies seamlessly into holistic campaigns, delivering influencer work in a strategic and innovative manner.
  • Be involved in presenting and selling Programmatic solutions to clients
  • Plan, execute, and optimize programmatic advertising campaigns across various retail media platforms, with a specific focus on Amazon DSP, YouTube and The Trade Desk to achieve KPIs and drive client success.
  • Analyse campaign performance data, to identify trends, insights, and areas for optimisation.
  • Utilise your expertise to identify new opportunities and strategies for improving campaign performance.
  • Stay up-to-date with industry trends, advancements, and best practices in programmatic advertising.
  • Act as a liaison between clients and internal teams, ensuring clear communication and alignment on campaign objectives.
  • Keeping up to date with WPP Media Programmatic guidance and making sure all our campaigns are compliant

Qualifications
  • A minimum of 3 years of experience in programmatic advertising, demonstrating a proven track record of managing successful campaigns.
  • A strong understanding of social media platforms, influencer marketing, and the broader digital advertising landscape.
  • A strong understanding of Google Ads Manager and/or DV360 to confidently active and strategise YouTube ad campaigns.
  • Hands on DSP experience. Ability to confidently implement and oversee best practice setups across multiple DSPs. E.g. Trade Desk, Amazon, other media platforms
  • An analytical mindset with the ability to translate complex data into actionable insights that drive campaign performance.
  • Excellent communication and interpersonal skills, enabling effective collaboration across teams and with clients.
  • The ability to comfortably present monthly performance reporting calls to the client, providing specific and relevant campaign insights while comparing results against benchmarks.
  • The ability to present and help sell programmatic solutions in a client-friendly manner
  • Experience in campaign management, including the capability to troubleshoot common issues such as creative rejections, landing page problems, and slow pacing. You ensure timely communication with the Client Services and Campaigns Teams, offering solutions for potential under deliveries.

Perks Of Joining The Herd
  • Regular social events and clubs.
  • $600 WorkWell benefit.
  • Top-of-the-line MacBook.
  • Hybrid working and flexible hours.
  • Medical, dental and vision coverage, plus 401k with company match.
  • 15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
  • Real opportunities for growth across the paid media team.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
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