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Programmatic Lead Jobs in New York (NOW HIRING)

Digital Matter

Director, Programmatic

New York, NY · On-site

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

New York, NY · On-site

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Fox

Programmatic Technical Account Manager

New York, NY · On-site

$74K - $120K/yr

You enjoy being the trusted partner who makes things work - the person an agency programmatic lead, a DSP integration team, or an internal seller calls when they need to debug a deal, optimize ...

CMI Media Group

Director, Programmatic

Parsippany, NJ · On-site +1

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Parsippany, NJ · On-site +1

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Parsippany, NJ · On-site +1

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

Havas

Supervisor, Programmatic

New York, NY

$134K - $140K/yr

Supervisor, Programmatic has a passion for the industry and experience creating & delivering ... They will be expected to plan campaigns, provide campaign insights and recommendations, lead ...

Havas Group

Supervisor, Programmatic

New York, NY · On-site

$134K - $140K/yr

Supervisor, Programmatic has a passion for the industry and experience creating & delivering ... They will be expected to plan campaigns, provide campaign insights and recommendations, lead ...

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Programmatic Lead information

See New York salary details

$27.4K

$99.1K

$128.6K

How much do programmatic lead jobs pay per year?

As of Aug 6, 2026, the average yearly pay for programmatic lead in New York is $99,071.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,200.00 and $127,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a programmatic lead?

To thrive as a Programmatic Lead, you need expertise in digital marketing, campaign optimization, data analysis, and typically a bachelor's degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, data management platforms (DMPs), and certifications such as Google Marketing Platform or The Trade Desk Edge are highly beneficial. Strong leadership, communication, and problem-solving abilities help you collaborate effectively and manage both teams and client expectations. These skills ensure the successful execution and continuous improvement of programmatic advertising strategies in a rapidly evolving digital landscape.

What does a programmatic lead do?

A Programmatic Lead manages and optimizes digital advertising campaigns using automated, data-driven platforms. They oversee media strategy, campaign execution, and performance analysis to maximize efficiency and ROI. Their role involves working with ad technologies, DSPs, and data analytics tools to ensure precise audience targeting. Collaboration with internal teams and stakeholders is key to driving successful programmatic initiatives.

What are popular job titles related to Programmatic Lead jobs in New York? For Programmatic Lead jobs in New York, the most frequently searched job titles are:
What job categories do people searching Programmatic Lead jobs in New York look for? The top searched job categories for Programmatic Lead jobs in New York are:
Programmatic Lead jobs near you
Infographic showing various Programmatic Lead job openings in New York as of August 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $99,071 per year, or $47.6 per hour.

Director, Programmatic

Digital Matter

New York, NY • On-site

Full-time

Re-posted 20 days ago

Job description

Who We Are:
At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today's market.
We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.
We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.
Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.
Over the past seven years, we've guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.
About the Role
As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is responsible for translating business objectives into disciplined media allocation decisions, ensuring that every dollar of programmatic spend is underwritten, measured, optimized, and governed with institutional rigor.
The successful candidate will oversee bidding strategy, inventory quality, supply-path optimization, measurement frameworks, risk controls, and team performance across major programmatic platforms and partners.
What You'll Do
  • Serve as the programmatic lead, helping define the team's mandate, operating model, and standards of excellence
  • Build, hire, and develop a high-performing team across programmatic trading, ad operations, analytics, and client strategy
  • Establish scalable processes, documentation, workflows, and decision rights to support a growing portfolio of retail clients
  • Set the cultural and operational foundation for a disciplined, accountable, and analytically rigorous media investment team
  • Lead programmatic strategy across a robust portfolio of retail clients, aligning media investment decisions to each client's commercial objectives
  • Develop client-specific investment theses across display, video, CTV, audio, DOOH, and emerging channels
  • Establish allocation frameworks that balance performance, growth, efficiency, and risk across multiple client portfolios
  • Identify opportunities to expand client relationships through stronger performance, improved measurement, and new media investment opportunities
  • Own the design and optimization of bidding strategies across DV360, The Trade Desk, Amazon DSP, and other relevant platforms
  • Partner with product, data science, and engineering teams to help shape the AI trading platform roadmap, ensuring it reflects trader workflows, client needs, and real-world market dynamics
  • Build supply-path optimization frameworks, including curated marketplaces, direct publisher access, fee transparency, and inventory governance
  • Define standards for campaign execution, pacing, optimization, brand safety, viewability, invalid traffic prevention, and MFA exclusion
  • Ensure consistent execution quality across clients while tailoring strategies to category dynamics, margin profiles, and business goals
  • Partner with analytics, data science, and finance teams to build measurement frameworks across incrementality testing, attribution, MMM, and business outcome reporting
  • Establish portfolio-level governance, including budget guardrails, concentration thresholds, performance benchmarks, and escalation protocols
  • Deliver executive-ready reporting on client performance, variance drivers, investment rationale, and forward-looking recommendations
  • Create a repeatable operating system for assessing what is working, what is underperforming, and where capital should be reallocated across the portfolio

What You'll Bring
  • 8+ years of experience in programmatic media, digital investment, or performance marketing, including leadership experience within a trading desk, in-house programmatic function, or media investment organization
  • Proven track record building and scaling programmatic capabilities within a fast-growing, client-facing environment
  • Deep hands-on expertise across major DSPs, including DV360, The Trade Desk, Amazon DSP, and retail media ecosystems
  • Strong understanding of the broader programmatic supply chain, including SSPs, exchanges, identity frameworks, curated marketplaces, and supply-path optimization
  • Demonstrated ability to develop, optimize, or operationalize bidding strategies, custom algorithms, log-level optimization, and AI-driven decisioning frameworks
  • Experience leveraging data, automation, and AI platforms to improve media performance, operational efficiency, and portfolio-level outcomes
  • Strong analytical and measurement capabilities, including incrementality testing, attribution, MMM, and interpreting model outputs to drive business decisions
  • Financial and commercial acumen, including experience managing media budgets, analyzing unit economics, evaluating ROI, and owning portfolio performance outcomes
  • Comfortable working cross-functionally with data science, engineering, analytics, finance, strategy, and client leadership teams
  • Experience building processes, operating models, and governance structures within high-growth or evolving organizations
  • Proficiency in SQL and familiarity with Python, R, clean rooms, or advanced analytics environments preferred
  • Background in quantitative finance, trading, retail media, curated marketplaces, or internal media technology/platform development is a strong plus

$165,000 - $210,000 a year
The salary range posted is reflective of base salary, which will be determined based on skills, experience, and qualifications. You will also be eligible for equity and benefits.
What We Value:
One Team.
We're all in. When we win, we win together. When we miss, we learn together.
Collaboration isn't optional; it's how we operate. Everyone plays a part, everyone has a stake, and
every result belongs to all of us.
Maximum Transparency.
We are transparent, both internally and externally. The value we deliver comes from leveraging those
truths to drive actionable solutions that move the business forward.
Ownership Culture.
We believe in moving with purpose. We don't wait for perfect conditions - we identify opportunities,
make informed decisions and execute with speed and accountability. Success is measured by what
we accomplish, not just what we plan.
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices.
All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you require a reasonable accommodation for an interview please reach out to HR at [email protected]
** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **

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