ZipRecruiter

Log In

1

Programmatic Lead Jobs (NOW HIRING)

PMG

Commerce Programmatic Lead

Boston, MA · Remote

Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards. * Take ownership of digital ...

PMG

Commerce Programmatic Lead

Boston, MA · Remote

Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards. * Take ownership of digital ...

PMG

Commerce Programmatic Lead

Boston, MA · On-site

Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards. * Take ownership of digital ...

Digital Matter

Director, Programmatic

New York, NY · On-site

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

Digital Matter

Director, Programmatic

New York, NY · On-site

About the Role As a Director, Programmatic you will lead the strategy, operating model, and financial performance of the organization's programmatic media investment portfolio. This role is ...

PMG

Programmatic Media Lead

Dallas, TX

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

next page

Showing results 1-20

All JobsProgrammatic Lead Jobs

Programmatic Lead information

See salary details

$25K

$90.6K

$117.5K

How much do programmatic lead jobs pay per year?

As of Jun 29, 2026, the average yearly pay for programmatic lead in the United States is $90,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What job makes $10,000 a month without a degree?

A Programmatic Lead can earn $10,000 or more per month by managing digital advertising campaigns, optimizing ad performance, and working with demand-side platforms (DSPs). Success in this role depends on strong analytical skills, experience with ad tech tools, and industry knowledge, often achievable through self-education and on-the-job training rather than a formal degree.

Why is Gen Z struggling to get jobs?

Programmatic leads and other employers often find that Gen Z job seekers face challenges such as limited work experience, skills gaps, and high competition. Additionally, many young candidates lack certifications or familiarity with industry-specific tools, which can hinder their employment prospects in competitive job markets.

What are the key skills and qualifications needed to thrive in the Programmatic Lead position, and why are they important?

To thrive as a Programmatic Lead, you need expertise in digital marketing, campaign optimization, data analysis, and typically a bachelor's degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, data management platforms (DMPs), and certifications such as Google Marketing Platform or The Trade Desk Edge are highly beneficial. Strong leadership, communication, and problem-solving abilities help you collaborate effectively and manage both teams and client expectations. These skills ensure the successful execution and continuous improvement of programmatic advertising strategies in a rapidly evolving digital landscape.

What does a Programmatic Lead do?

A Programmatic Lead manages and optimizes digital advertising campaigns using automated, data-driven platforms. They oversee media strategy, campaign execution, and performance analysis to maximize efficiency and ROI. Their role involves working with ad technologies, DSPs, and data analytics tools to ensure precise audience targeting. Collaboration with internal teams and stakeholders is key to driving successful programmatic initiatives.

What are the typical day-to-day responsibilities of a Programmatic Lead?

A Programmatic Lead typically oversees the planning, execution, and optimization of programmatic advertising campaigns, ensuring they meet client objectives and deliver strong ROI. This role involves analyzing campaign data, troubleshooting delivery issues, collaborating with account managers and creatives, and staying current with the latest ad tech trends. You will also mentor team members, manage budgets, and provide actionable insights for strategy improvements. Regular communication with clients or stakeholders is common to align on campaign goals and share performance updates. The position offers a dynamic, fast-paced environment with opportunities for skill development and career progression in digital marketing.

What does a programmatic lead do?

A programmatic lead manages digital advertising campaigns using programmatic platforms and automation tools. They oversee media buying, optimize ad performance, analyze data, and coordinate with teams to ensure campaign goals are met efficiently.

What jobs in the US pay 300,000 a year?

For a Programmatic Lead, salaries of $300,000 or more are typically found in senior roles such as Director or Vice President of Programmatic Advertising, especially in large organizations or agencies. These positions often require extensive experience, leadership skills, and expertise in digital marketing tools and data analysis.
More about Programmatic Lead jobs
What are the most commonly searched types of Programmatic Lead jobs? The most popular types of Programmatic Lead jobs are:
What states have the most Programmatic Lead jobs? States with the most job openings for Programmatic Lead jobs include:
What job categories do people searching Programmatic Lead jobs look for? The top searched job categories for Programmatic Lead jobs are:
Programmatic Lead jobs near you
Infographic showing various Programmatic Lead job openings in the United States as of June 2026, with employment types broken down into 14% Full Time, 65% Part Time, and 21% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $90,556 per year, or $43.5 per hour.
Commerce Programmatic Lead

Commerce Programmatic Lead

PMG

Boston, MA • Remote

Other

Posted 7 days ago

Job description

Who You Will Be Working With

At PMG, you'll be part of a hands-on Commerce Programmatic group-marketers, operators, analysts, and creatives who care about people as much as performance. You'll partner closely with Retail Operations, Retail Media, Strategy, and Creative teammates to shape how products show up across marketplaces and how shoppers experience each PDP from first glance to purchase.

Day to day, you'll collaborate with client partners and PMG leads to turn insights into action-aligning catalog health, PDP content, pricing, and promotions so everything works in sync. You'll have supportive leaders, modern tools, and plenty of space to share ideas, mentor others, and keep raising the bar on what "retail ready" looks like.

If you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected commerce, this is the place to do your best work. As a Commerce Programmatic Lead, you'll feel right at home here.

What You Will Do

  • Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day management, ensuring they align with client KPIs and PMG's high standards.
  • Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct publisher partnerships, coordinating with internal teams for seamless execution.
  • Collaborate across teams, working with media operations, account services, analytics, and creative to ensure holistic campaign strategies that meet and exceed client objectives.
  • Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns are innovative and cost-effective.
  • Develop and deliver insightful reports, presenting campaign performance, optimization strategies, and actionable recommendations to clients.
  • Master PMG's proprietary technology, Alli, using it to customize alerts, analyze data, and create reporting tools that enhance decision-making and campaign performance.
  • Mentor and guide team members, overseeing coordinators and associates to ensure flawless execution, optimizations, and effective pacing decisions.
  • Oversee budgeting responsibilities, including forecasting monthly goals and managing ad serving needs to meet client objectives.
  • Identify and implement testing opportunities, contributing to media planning efforts and enhancing overall strategy with forward-thinking initiatives.

What You Will Bring

  • 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide data-driven decisions and campaign strategies.
  • Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making and campaign outcomes.
  • Understanding and experience working within retail media networks (Amazon, Walmart)
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize, and troubleshoot programmatic campaigns.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive, cross-channel strategies.
  • Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and inform optimizations.
  • Strong understanding of Measurement Systems to evaluate campaign success and optimize performance.
  • Excellent collaboration and communication skills, enabling seamless integration of programmatic efforts with cross-functional teams.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Apply