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Programmatic Lead Jobs (NOW HIRING)

PMG

Programmatic Media Lead

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

Nou Systems Inc

PNT Lead Engineer

Huntsville, AL · On-site

$120K - $180K/yr

You will be the technical and programmatic lead over a team known for accelerating the development of PNT technologies through simulation and testing. Responsibilities : * You will be the on-site ...

ADP, Inc.

PNT Lead Engineer

Huntsville, AL · On-site

$120 - $180/hr

You will be the technical and programmatic lead over a team known for accelerating the development of PNT technologies through simulation and testing. Responsibilities: * You will be the on-site lead ...

New

CMI Media Group

Director, Programmatic

Parsippany, NJ · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Cherry Hill, NJ · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Philadelphia, PA · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Chicago, IL · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

CMI Media Group

Director, Programmatic

Philadelphia, PA · On-site

$90K - $180K/yr

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media strategies and analysis, encompassing audience and media partner selection, custom data and PMP ...

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Programmatic Lead information

See salary details

$25K

$90.6K

$117.5K

How much do programmatic lead jobs pay per year?

As of Sep 2, 2026, the average yearly pay for programmatic lead in the United States is $90,556.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What does a programmatic lead do?

A Programmatic Lead manages and optimizes digital advertising campaigns using automated, data-driven platforms. They oversee media strategy, campaign execution, and performance analysis to maximize efficiency and ROI. Their role involves working with ad technologies, DSPs, and data analytics tools to ensure precise audience targeting. Collaboration with internal teams and stakeholders is key to driving successful programmatic initiatives.

What are the key skills and qualifications needed to thrive as a programmatic lead?

To thrive as a Programmatic Lead, you need expertise in digital marketing, campaign optimization, data analysis, and typically a bachelor's degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, data management platforms (DMPs), and certifications such as Google Marketing Platform or The Trade Desk Edge are highly beneficial. Strong leadership, communication, and problem-solving abilities help you collaborate effectively and manage both teams and client expectations. These skills ensure the successful execution and continuous improvement of programmatic advertising strategies in a rapidly evolving digital landscape.

More about Programmatic Lead jobs

What are the most commonly searched types of Programmatic Lead jobs?

The most popular types of Programmatic Lead jobs are:

What states have the most Programmatic Lead jobs?

States with the most job openings for Programmatic Lead jobs include:

What job categories do people searching Programmatic Lead jobs look for?

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Programmatic Lead jobs near you
Infographic showing various Programmatic Lead job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 9% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $90,556 per year, or $43.5 per hour.

Programmatic Media Lead

PMG

Dallas, TX • On-site

Full-time

Re-posted 7 days ago

Job description

Who You Will Be Working With

The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work alongside media strategy, creative, and technology teams to deliver seamless, full-funnel marketing strategies that elevate our clients' digital performance.

Collaboration and innovation are at the heart of everything we do. Our team thrives in an environment that encourages curiosity, celebrates individuality, and fosters professional growth. Joining us means contributing to cutting-edge campaigns for some of the world's most prestigious brands while working with a group of talented, supportive individuals who value your voice and expertise.

What You Will Do

  • Shape the strategic vision for programmatic campaigns, ensuring alignment with PMG's integrated service offerings to maximize impact and client satisfaction.
  • Oversee campaign execution, managing full-funnel planning, creative strategy, optimization, and performance analysis to deliver exceptional outcomes for clients.
  • Engage directly with senior client stakeholders, leading high-level business and strategy discussions to ensure programmatic media supports and drives their broader goals.
  • Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.
  • Collaborate across teams, including creative, analytics, and development, to design and execute holistic client strategies.
  • Develop and maintain programmatic roadmaps, ensuring all projects and testing initiatives align with long-term client goals.
  • Identify growth opportunities, presenting and executing innovative ideas to drive results and strengthen client relationships.
  • Foster strong relationships with platform partners, keeping PMG at the forefront of emerging opportunities, beta programs, and advanced platform support.
  • Mentor and guide junior team members, fostering their growth through coaching, support, and continuous development.

What You Will Bring

  • 4+ years of experience in digital media and programmatic advertising, with a bachelor's degree or equivalent experience.
  • Intermediate expertise in Analytics, Programmatic Advertising, and Marketing Metrics to deliver data-driven campaign strategies.
  • Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
  • Strong knowledge of Marketing Planning & Analysis and Database Marketing to support effective decision-making and campaign outcomes.
  • Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.
  • Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App, enabling seamless execution of cross-channel strategies.
  • Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.
  • A solid understanding of Measurement Systems to evaluate campaign performance and inform optimization strategies.
  • Strong communication and collaboration skills, enabling alignment with cross-functional teams and clients.
  • Proven ability to mentor and support junior team members, fostering growth and ensuring campaign excellence.
  • A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
  • A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Apply