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Programmatic Director Jobs in Michigan (NOW HIRING)

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results ... We are seeking an experienced Sales Director to drive new business growth and build long-term ...

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results ... We are seeking an experienced Sales Director to drive new business growth and build long-term ...

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Programmatic Director information

See Michigan salary details

$27.2K

$105.5K

$157.6K

How much do programmatic director jobs pay per year?

As of Aug 15, 2026, the average yearly pay for programmatic director in Michigan is $105,523.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,253.00 and $131,726.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the most commonly searched types of Programmatic jobs in Michigan?

The most popular types of Programmatic jobs in Michigan are:

What are popular job titles related to Programmatic Director jobs in Michigan?

For Programmatic Director jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in Michigan look for?

The top searched job categories for Programmatic Director jobs in Michigan are:

What cities in Michigan are hiring for Programmatic Director jobs?

Cities in Michigan with the most Programmatic Director job openings:

Infographic showing various Programmatic Director job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, 2% Temporary, and 2% Contract. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $105,523 per year, or $50.7 per hour.

Associate Director, Programmatic Media (TEMP)

Starcom Mediavest Group Germany Gmbh

Birmingham, MI โ€ข On-site

Temporary

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago


Job description

Company Description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at razorfish.com.

Responsibilities
  • Oversee a team that manages the day-to-day management of programmatic campaigns and strategies
  • Manage a programmatic team responsible for the client's media buys in the DSP
  • Direct the execution of brand programmatic deliverables to meet/exceed expectations
  • Solid knowledge of the programmatic landscape - system setups on both DSP & DMP
  • Develop, grow, and maintain relationships through exceptional client service
  • Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies
  • Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space
  • Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
  • Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
  • Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
  • Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary
  • Partner with analytics team on campaign measurement reporting and insights generation
  • Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
  • Work with media partners to ensure accurate platform implementation
  • Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers
Qualifications
  • 5+ years of experience managing Programmatic Media Buying
  • 2+ years of experience managing a team
  • Strong working knowledge in technologies such as The Trade Desk, DV360, Yahoo & Amazon DSP
  • Strong leadership skills and professionalism and be comfortable presenting ideas to senior client management
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Strong client facing experience with the ability to identify risks and effectively manage through issues
  • Strong project management skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.ย Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

ย Compensation Range: USD $46.81 - USD $74.98/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/30/2026.Employment Type: TEMPORARY