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Programmatic Director Jobs in Michigan (NOW HIRING)

Kortx

Sales Director

Berkley, MI · On-site

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results ... We are seeking an experienced Sales Director to drive new business growth and build long-term ...

KORTX

Sales Director

Berkley, MI · On-site

We blend programmatic media, creative strategy, and advanced analytics to drive measurable results ... We are seeking an experienced Sales Director to drive new business growth and build long-term ...

HR Collaborative

Executive Director

Remus, MI · On-site

$90K - $100K/yr

Lead grant writing and grant management efforts to secure operational and programmatic funding ... Keep the Board of Directors informed and engaged, attending monthly board meetings and serving on ...

Chapel Pointe

Communications Director

Hudsonville, MI · On-site

... ministry and programmatic strategies into communication and marketing plans, messages, and ... Execute inside marketing campaigns for ministry events Director Responsibilities * Execute team ...

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Programmatic Director information

See Michigan salary details

$27.2K

$105.5K

$157.6K

How much do programmatic director jobs pay per year?

As of Jul 4, 2026, the average yearly pay for programmatic director in Michigan is $105,523.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,253.00 and $131,726.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a Programmatic Director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in Michigan? The most popular types of Programmatic jobs in Michigan are:
What are popular job titles related to Programmatic Director jobs in Michigan? For Programmatic Director jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Programmatic Director jobs in Michigan look for? The top searched job categories for Programmatic Director jobs in Michigan are:
What cities in Michigan are hiring for Programmatic Director jobs? Cities in Michigan with the most Programmatic Director job openings:
Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Michigan as of June 2026, with employment types broken down into 7% As Needed, 27% Full Time, and 66% Part Time. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $105,523 per year, or $50.7 per hour.
Director Programmatic Strategy and Activation

Director Programmatic Strategy and Activation

MRINetwork

Detroit, MI • On-site

Other

This job post has expired today. Applications are no longer accepted.

Job description

Director, Programmatic Strategy & Activation

The Director, Programmatic Strategy & Activation will be responsible for establishing strong relationships with clients and partners which includes being the primary point of contact for day-to-day management of client business. The ideal candidate will have senior level client negotiation and management experience with the ability to write clearly and to make lively, imaginative but substantive presentations.

Hybird in office (Detroit) no mandated days, will depend on client/team meetings or what we call moments that matter

Essential Functions
  • Assist Senior Director/VP in defining and delivering business and client financial performance plans, forecasts and targets
  • Combine media market & technical knowledge, data analysis and client feedback to help sell, develop, configure, operate and optimize complex campaigns to meet client objectives
  • Bring to team an in-depth knowledge of the digital media industry and media market dynamics and managerial client service experience
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality
  • Manage account planning and account assignment processes across his/her unit, including managing to a tiered level of service based on account tiers
  • Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities
  • Define allocation of portfolio management to his/her respective team with the approval of the Senior Director/VP, Programmatic Specialist team
  • Ensures that his/her team is fully trained on all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
  • Develop, evolve and refine the client service process
  • Consult with operations team regarding development and alignment of campaign capabilities and service delivery
  • Monitor and track performance vs target revenue objective
  • Proactively support the Senior Director, Programmatic Specialist in hitting the revenue goals defined at the beginning of the year for this specific unit by looking for organic growth opportunities and new business opportunities within his/her cluster clients
  • Ensure all tactical media plan requirements are correctly communicated to all relevant teams and entered in the relevant platforms (CID/Campaign checklist)
  • Oversee client services unit and assist in monitoring and control of media spend by CM team for a portfolio of clients to ensure on-time and complete delivery of online advertising budgets
  • Ensure successful delivery of work to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
  • Develop longer term solutions for clients including custom data management solutions, data solutions and work with clients and agencies to expand scope of services within client base to capture all possible opportunities arising from the audience platform approach
  • Act as a first point of escalation for Programmatic related issues around and not limited to campaign performance. Ensure issues are dealt with tact and in a timely manner
  • Proactively monitor and track performance across all campaigns and regularly review campaign performance with CM team
  • Partner with the CM to ensure relevant strategies are implemented and ensure campaigns are meeting/exceeding client goals
  • Manage revenue analysis to optimize and provide strategic guidance
  • Be responsible for the effective delivery of client service to internal stakeholders as well as external clients
  • Define spending strategies, success metrics and portfolio management with his/her respective team
  • Proactively participate in account planning management meetings with all account agencies within his/her portfolio
  • Develop training programs for agencies and clients (101, 201, future of programmatic)
  • Actively participate in new business and internal agency dealings
  • Provide proactive contribution to clients business growth by identifying new business opportunities
  • Be a programmatic evangelist for internal & external stakeholders
Qualifications
  • Bachelors degree or equivalent work experience
  • Preference to Economics, Finance, Mathematics, Business or other quantitative concentration
  • 7+ years plus experience in digital media account management with a leading online advertising agency, network, advertising exchange or optimization firm, preferably in a client service focused role
  • Sales, pitching and business development experience strongly favored
  • Experience of working to targets and forecasts and taking responsibility for the business performance of a client or group of clients within an organization
  • Experience with yield optimization through a bid management platform such as SEM preferred
Skills:
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Strong knowledge of ad targeting methodologies
  • Understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • MS Office fluency, including Excel pivot tables & chart making.

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