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Marketing Analyst Jobs (NOW HIRING)

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

$54K - $71K/yr

The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external agency partners to translate data into actionable insights, monitor performance against key ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX · On-site

$54K - $71K/yr

The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external agency partners to translate data into actionable insights, monitor performance against key ...

Healthfirst (New York)

Marketing Analyst

New York, NY · On-site

As a Marketing Analyst, you will play a critical role in helping the marketing team analyze each piece of the conversion funnel in order to optimize all pieces of the process to contribute to growth ...

LHH US

Marketing Analyst

Grand Rapids, MI · On-site

$80K - $110K/yr

Analyze marketing campaign performance across digital, email, social, and paid media channels * Develop and maintain dashboards, reports, and performance metrics to track KPIs and marketing ROI

Grupo Bimbo

Marketing Analyst

Irving, TX · On-site

$54K - $71K/yr

The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external agency partners to translate data into actionable insights, monitor performance against key ...

Bimbo Bakeries USA

Marketing Analyst

Irving, TX

$54K - $71K/yr

The Marketing Analyst works closely with Brand Management, Insights, Sales, Finance, and external agency partners to translate data into actionable insights, monitor performance against key ...

LHH US

Marketing Analyst

Grand Rapids, MI · On-site

$80K - $110K/yr

Analyze marketing campaign performance across digital, email, social, and paid media channels * Develop and maintain dashboards, reports, and performance metrics to track KPIs and marketing ROI

Jobgether

We are currently looking for a Marketing Analyst in Netherlands. You will join a global, data-driven environment where marketing performance and experimentation play a central role in shaping user ...

TCWGlobal

Marketing Analyst

Tustin, CA · On-site +1

$36 - $44/hr

Marketing Analyst W2 Contract 3-6+ Months Onsite, Tustin, CA $36-44/hr + Benefits We're looking for a data-driven Marketing Analyst to help us better understand and optimize our marketing performance ...

CDE, LLC

Marketing Analyst

Arlington, VA

CDE seeks a creative, driven, and sophisticated Marketing Analyst with the analytical and marketing expertise to collect, analyze, and interpret internal and external marketing data for the Defense ...

TCWGlobal

Marketing Analyst

Tustin, CA · On-site +1

$36 - $44/hr

Marketing Analyst W2 Contract 3-6+ Months Onsite, Tustin, CA $36-44/hr + Benefits We're looking for a data-driven Marketing Analyst to help us better understand and optimize our marketing performance ...

ABC Industries

Marketing Analyst

San Francisco, CA · Remote

Lever is looking for a marketing analyst to monitor and analyze marketing efforts including paid social, SEM, SEO, email, organic social and offline initiatives. Growth Marketing is an exciting, ever ...

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Marketing Analyst information

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How much do marketing analyst jobs pay per hour?

As of Jun 11, 2026, the average hourly pay for marketing analyst in the United States is $37.30, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $43.99 per hour, depending on experience, location, and employer.

Do marketing analysts get paid well?

Marketing analysts typically earn competitive salaries that vary based on experience, education, and location. Entry-level positions may start around $50,000 annually, while experienced analysts can earn over $80,000 or more, especially with specialized skills in data analysis and marketing tools.

What are some common challenges Marketing Analysts face when interpreting campaign data, and how can they overcome them?

Marketing Analysts often encounter challenges such as dealing with incomplete data, differentiating between correlation and causation, and aligning metrics with business goals. To overcome these issues, it's important to implement robust data validation processes, use statistical analysis techniques to identify true drivers of performance, and maintain close communication with stakeholders to ensure insights are actionable. Collaborating with data engineers and marketing managers can also help ensure data accuracy and relevance, leading to more impactful recommendations.

What qualifications do you need to be a market analyst?

A marketing analyst typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SQL, and knowledge of marketing principles are also important qualifications for the role.

What are the 4 types of marketing analytics?

Marketing analysts typically focus on four types of analytics: descriptive, which examines past performance; diagnostic, which identifies reasons for outcomes; predictive, which forecasts future trends; and prescriptive, which recommends actions. These categories help organizations understand their marketing efforts and optimize strategies using tools like data visualization and statistical analysis.

What Does a Marketing Analyst Do?

A marketing analyst oversees and conducts the collection of information on consumers and perform analytics to determine buying trends. As a marketing analyst, your responsibilities revolve around using data science and mathematics to create predictive models about future buying behavior for the purpose of selling more products or services. This task requires strong communication and analytical skills. Other duties of a marketing analyst include using this data to develop marketing plans, conducting surveys, making phone calls, interviewing clients, and running focus groups.

What is the difference between Marketing Analyst vs Data Analyst?

AspectMarketing AnalystData Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in marketing analyticsBachelor's in Statistics, Mathematics, or related field; certifications in data analysis or SQL
Work EnvironmentMarketing departments, advertising agencies, or consulting firmsIT departments, data-focused teams, or research firms
Employer & Industry UsageMarketing campaigns, brand management, market researchData interpretation, reporting, data-driven decision making across industries

While both roles analyze data, a Marketing Analyst focuses on marketing metrics and campaign performance, whereas a Data Analyst handles broader data sets to support various business functions. The roles often overlap in skills like data interpretation and reporting, but their primary focus and industry applications differ.

What are the key skills and qualifications needed to thrive as a Marketing Analyst, and why are they important?

To thrive as a Marketing Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing or business, often supported by a relevant degree. Familiarity with data analysis tools like Google Analytics, Excel, SQL, and visualization platforms such as Tableau is typically required. Attention to detail, critical thinking, and effective communication are vital soft skills for conveying insights and collaborating with stakeholders. These skills enable Marketing Analysts to drive data-driven decisions, optimize campaigns, and deliver measurable business value.

What are Marketing Analysts?

Marketing Analysts are professionals who collect, process, and analyze data related to market trends, consumer behavior, and campaign effectiveness. They use statistical tools and research methods to help businesses make informed marketing decisions, identify opportunities, and improve strategies. Their insights guide product launches, pricing, promotions, and overall marketing efforts to boost a company's performance in the market.

What does a marketing analyst do?

A marketing analyst collects and analyzes data related to market trends, customer behavior, and campaign performance to help organizations make informed marketing decisions. They use tools like Excel, SQL, or marketing analytics software and often prepare reports to present insights to teams. Strong analytical skills and understanding of marketing strategies are essential for this role.
More about Marketing Analyst jobs
What cities are hiring for Marketing Analyst jobs? Cities with the most Marketing Analyst job openings:
What are the most commonly searched types of Marketing Analyst jobs? The most popular types of Marketing Analyst jobs are:
Who are the top companies hiring for Marketing Analyst jobs? The top employers for Marketing Analyst jobs are:
What states have the most Marketing Analyst jobs? States with the most job openings for Marketing Analyst jobs include:
What job categories do people searching Marketing Analyst jobs look for? The top searched job categories for Marketing Analyst jobs are:
What are popular job titles related to Marketing Analyst jobs? For Marketing Analyst jobs, the most frequently searched job titles are:
Marketing Analyst jobs near you
Infographic showing various Marketing Analyst job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, 8% Part Time, and 1% Contract. Highlights an 81% Physical, 8% Hybrid, and 11% Remote job distribution, with an average salary of $77,589 per year, or $37.3 per hour.
Marketing Analyst

Marketing Analyst

AmeriHome Mortgage Company, LLC

Westlake Village, CA • On-site

$107K - $132K/yr

Full-time

Medical, Dental, Retirement

Posted 29 days ago

Job description

Job Title:
Marketing Analyst
Location:
CA - Westlake Village
What you'll do:
As a Marketing Analyst, you'll be part of the Corporate Modeling & Analytics team that focuses on building, maintaining, and enhancing advanced models and analytics tools to support AmeriHome's Marketing strategies and campaign optimization tactics. You and your team will work closely with the company's marketing team where you'll play a critical role in supporting our marketing strategies, optimizing campaigns, and driving business growth through data-driven insights.
The ideal candidate is highly analytical, detail-oriented, and possesses a strong understanding of marketing analytics principles in the financial services or mortgage industry.Day-to-Day Responsibilities include, but not limited to:
  • Model Development & Forecasting - Design, develop, and maintain unified models to track and monitor Marketing performance, including website traffic, campaign conversion rates, paid search ads, paid social ads, direct mail and other digital marketing channels.
  • Quantitative Processes & Data Engineering - Create and maintain quantitative processes including data mining, predictive modeling, and complex data processing to support data-driven insights and decision making.
  • Analytics Tools & Systems Development - Develop and oversee marketing analytics tools and systems tools (e.g., Gurobi, Hubspot, GTM, Google Analytics, Salesforce) that enable data-driven decisions, aligning capital markets operations with broader business strategies to drive profitability and effectiveness.
  • Competitive Intelligence - Assess competitive intelligence tools (i.e. Google Analytics, SemRush, Competiscan, Lashback) and assist in developing a quarterly competitive intelligence report.
  • Stakeholder Collaboration & Communication - Partner with key stakeholders, including Marketing, Lock Desk, Bulk Trading Desk, Pipeline Hedging, and FP&A to ensure analytics solutions meet diverse marketing and operational needs. Communicate effectively using data and metrics to support time-sensitive decisions with clarity and precision.
  • Automation & Scalability - Identify and implement automation opportunities to enhance scalability, accuracy, and efficiency across Marketing workflows.

What you'll need:
  • 1+ years of related experience.
  • Bachelor's degree in related field required; Masters or MBA in related field preferred.
  • Entry level knowledge of residential mortgage industry in Correspondent or Retail Lending including; sales, operations, capital markets and/or other residential mortgage products and services.
  • Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
  • Intermediate to advanced experience with C#, SQL Server, Excel and Excel VBA, PowerBI.
  • Intermediate to advanced experience with statistical analysis, including the use of tools like R or Python.
  • Intermediate speaking and writing communication skills.

Compensation: Salary range for new hires is generally $107,395.00 - $132,661.00 for Westlake Village, CA. Salary amount is determined by specific job location. In addition, the role may be eligible for annual bonus/incentives earned.
Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About the company:
AmeriHome Mortgage is a Western Alliance Bank company. Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands - Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank - that remain part of the company's heritage.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation

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