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Franchise Marketing Manager Jobs (NOW HIRING)

Soccer Shots

Franchise Marketing Manager

Middletown, PA · On-site

$60K - $65K/yr

The Franchise Marketing Manager serves as a primary marketing support contact for Franchise Partners and works closely with the broader marketing team to execute brand initiatives. This role balances ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

These solutions span search, social, reputation management, targeted display, website design, and ... Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales ...

LocalEdge

Franchise Marketing Strategist

Norwalk, CT · On-site

These solutions span search, social, reputation management, targeted display, website design, and ... Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

These solutions span search, social, reputation management, targeted display, website design, and ... Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales ...

LocalEdge

Franchise Marketing Strategist

Norwalk, CT · On-site +1

These solutions span search, social, reputation management, targeted display, website design, and ... Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales ...

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Franchise Marketing Manager information

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$33K

$83.5K

$145.5K

How much do franchise marketing manager jobs pay per year?

As of Jul 29, 2026, the average yearly pay for franchise marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is the difference between Franchise Marketing Manager vs Marketing Coordinator?

AspectFranchise Marketing ManagerMarketing Coordinator
CredentialsBachelor's in Marketing or related field; experience in franchise marketingBachelor's in Marketing or related field; entry-level experience
Work EnvironmentStrategic planning, overseeing franchise marketing campaignsAssisting with marketing tasks, coordinating campaigns
Employer & IndustryFranchise companies, retail, hospitalityVarious industries, including retail and services

The Franchise Marketing Manager focuses on developing and executing marketing strategies specifically for franchise networks, requiring strategic planning and industry experience. In contrast, the Marketing Coordinator supports marketing activities, handles day-to-day tasks, and assists in campaign execution. Both roles often require similar educational backgrounds but differ in responsibility level and scope within franchise and broader marketing environments.

What are the key skills and qualifications needed to thrive as a Franchise Marketing Manager, and why are they important?

To thrive as a Franchise Marketing Manager, you need expertise in marketing strategy, brand management, and a strong understanding of franchise operations, often supported by a degree in marketing or business. Familiarity with digital marketing platforms, CRM systems, and analytics tools, as well as experience with franchise management software, is typically required. Exceptional communication, relationship-building, and project management skills help you collaborate with franchisees and ensure consistent brand messaging. These skills are crucial for driving brand growth, maintaining franchisee satisfaction, and ensuring cohesive marketing efforts across multiple locations.

What does a Franchise Marketing Manager do?

A Franchise Marketing Manager is responsible for developing and executing marketing strategies to support both the overall brand and individual franchise locations. They coordinate campaigns, manage advertising efforts, and ensure that marketing materials are consistent across all franchises. Additionally, they analyze market trends, provide guidance to franchisees, and help drive customer engagement and sales growth within the franchise network.

What are some common challenges faced by Franchise Marketing Managers when aligning national and local marketing initiatives?

Franchise Marketing Managers often navigate the challenge of balancing national brand consistency with the diverse needs of individual franchise locations. While national campaigns provide overarching messaging, local markets may require tailored strategies to address specific customer preferences and regional trends. Successful managers collaborate closely with both corporate teams and franchisees, offering guidance, resources, and tools to local operators. Open communication and adaptability are key to ensuring that marketing efforts drive results at both the national and local levels.
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Franchise Marketing Manager jobs near you
Infographic showing various Franchise Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 76% Full Time, and 24% Part Time. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Franchise Marketing Manager

FACE FOUNDRIÉ

Eden Prairie, MN • On-site

$50K - $80K/yr

Full-time

Medical, Retirement, PTO

Posted 28 days ago

Job description

Job Description
About FACE FOUNDRIÉ:
At FACE FOUNDRIÉ, we're not just redefining skincare; we're redefining how you experience it.
FACE FOUNDRIÉ is a cutting edge, inclusive facial bar specializing in all things face; facials, lashes, brows and skincare. We're setting the new standard in the growing $9 billion skincare services industry with a vision to establish an unparalleled presence across the nation. Our goal is to provide efficient and effective services in a modern, open concept, meeting clients wherever they are in their skincare journey. What sets FACE FOUNDRIÉ apart is our commitment to delivering innovative and effective cutting-edge services. We've been featured in FORBES, Entrepreneur, Marie Claire, and have performed over 360,000+ services in the last year. The brand currently has 36 locations open and is continuing to expand nationwide.
FACE FOUNDRIÉ is seeking individuals that are passionate about skincare, driven by innovation, and eager to be part of a company that is making a positive impact in the skincare industry. Join us as we continue to redefine the skincare industry because we believe when you feel good, you do good.
Position Details:
The Franchise Marketing Manager plays a critical role in bridging brand strategy and local execution. This role partners directly with franchisees to drive revenue growth, client acquisition, and brand awareness through effective local marketing planning, execution support, and performance accountability.
This position is equal parts strategist, coach, and operator supporting franchisees while ensuring alignment with company marketing standards and business goals.
Role Overview
The Franchise Marketing Manager is responsible for overseeing franchisee marketing performance across assigned markets. You will guide franchise partners through marketing planning, campaign execution, and performance optimization while ensuring consistency with brand standards.
The ideal candidate is highly organized, data-driven, collaborative, and comfortable balancing relationship management with accountability. You understand that successful franchise marketing requires both partnership and structure.
Key Responsibilities
Franchisee Marketing Support & Accountability
  • Partner with franchisees to understand business goals, local market dynamics, and growth opportunities.
  • Develop and oversee localized marketing plans aligned with brand strategy and revenue objectives.
  • Provide ongoing coaching and direction to franchisees on marketing execution and priorities.
  • Hold franchise partners accountable to agreed-upon marketing plans, timelines, and performance expectations.
  • Serve as the primary marketing point of contact for assigned franchise locations.

Local Marketing Strategy & Execution
  • Support franchisees in planning and executing local marketing initiatives including digital, partnerships, events, and community activations.
  • Guide budget allocation and channel strategy to maximize ROI.
  • Assist with grand opening marketing plans and local launch execution.
  • Ensure brand standards and messaging consistency across all franchise marketing efforts.

Performance Tracking & Optimization
  • Monitor key performance metrics including new clients, campaign performance, lead generation, and local engagement.
  • Analyze results and provide clear, actionable recommendations to improve performance.
  • Identify underperforming markets and implement recovery plans alongside franchise partners.

Training & Enablement
  • Lead marketing training, workshops, and webinars to improve franchisee marketing knowledge and execution.
  • Create scalable tools, templates, and resources to support franchise success.
  • Educate franchisees on marketing technology platforms, systems, and best practices.

Cross-Functional Collaboration
  • Partner closely with the brand and national marketing teams to align local initiatives with system-wide campaigns.
  • Provide field feedback to inform national marketing strategy and future initiatives.
  • Support rollout of national promotions and marketing programs across franchise locations.

Qualifications
  • Bachelor's degree in Marketing, Business, or related field preferred.
  • 3+ years of marketing experience, preferably within franchise, retail, hospitality, or multi-location environments.
  • Strong understanding of local marketing, digital channels, and campaign execution.
  • Experience managing multiple stakeholders or client relationships.
  • Data-driven mindset with ability to translate insights into action.
  • Excellent communication and relationship-building skills.
  • Strong organizational skills with ability to manage multiple markets and priorities simultaneously.
  • Comfortable balancing coaching with accountability.
  • Familiarity with franchise business models is strongly preferred.
  • Must be willing to work in-office Monday-Friday.
  • Ability to travel periodically for grand openings and key events.

Benefits:
Health Insurance
Paid Time Off (PTO)
Short Term Disability
401(k)
Discount of Services and Products

Apply