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Franchise Marketing Jobs (NOW HIRING)

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a ...

LocalEdge

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a ...

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$47.5K

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How much do franchise marketing jobs pay per year?

As of Aug 26, 2026, the average yearly pay for franchise marketing in the United States is $47,471.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,000.00 and $53,500.00 per year, depending on experience, location, and employer.

What is a franchise marketing?

A Franchise Marketing job involves creating and managing marketing strategies to promote a franchise brand and support individual franchise locations. Professionals in this role develop advertising campaigns, digital marketing strategies, and local marketing initiatives to attract both customers and potential franchisees. They work closely with franchise owners to ensure brand consistency while tailoring marketing efforts to specific markets. Responsibilities may include social media management, content creation, SEO, and public relations. The goal is to drive brand awareness, customer engagement, and franchise growth.

What are the key skills and qualifications needed to thrive in franchise marketing?

To thrive in Franchise Marketing, you need expertise in marketing strategy, brand management, and analytics, often supported by a degree in marketing or business administration. Familiarity with customer relationship management (CRM) tools, digital marketing platforms, and franchise management software is typically required. Strong interpersonal skills, creativity, and the ability to manage multiple projects simultaneously are important soft skills. These qualifications enable effective promotion, consistent brand messaging, and successful collaboration across franchisor and franchisee networks.

What are some typical challenges faced in franchise marketing?

Franchise Marketing professionals often encounter the challenge of balancing national brand consistency with the unique needs of individual franchise locations. This may involve developing adaptable marketing campaigns and ensuring clear communication between corporate and franchisees. Additionally, managing multiple projects and coordinating efforts across diverse teams and geographic areas can be demanding. However, overcoming these challenges allows professionals to drive brand growth, foster strong franchise relationships, and build valuable skills in strategic marketing and collaboration.

What does a franchise marketing manager do?

A franchise marketing manager develops and implements marketing strategies to promote franchise brands, attract new franchisees, and support existing locations. They analyze market trends, coordinate advertising campaigns, and ensure brand consistency across multiple locations, often using tools like CRM software and marketing analytics. Strong communication and project management skills are essential for success in this role.
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Cities with the most Franchise Marketing job openings:

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Franchise Marketing jobs near you
Infographic showing various Franchise Marketing job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $47,471 per year, or $22.8 per hour.

Franchise Marketing Manager

FACE FOUNDRIÉ

Eden Prairie, MN • On-site

$50K - $80K/yr

Full-time

Medical, Retirement, PTO

Re-posted 26 days ago

Job description

Job Description
About FACE FOUNDRIÉ:
At FACE FOUNDRIÉ, we're not just redefining skincare; we're redefining how you experience it.
FACE FOUNDRIÉ is a cutting edge, inclusive facial bar specializing in all things face; facials, lashes, brows and skincare. We're setting the new standard in the growing $9 billion skincare services industry with a vision to establish an unparalleled presence across the nation. Our goal is to provide efficient and effective services in a modern, open concept, meeting clients wherever they are in their skincare journey. What sets FACE FOUNDRIÉ apart is our commitment to delivering innovative and effective cutting-edge services. We've been featured in FORBES, Entrepreneur, Marie Claire, and have performed over 360,000+ services in the last year. The brand currently has 36 locations open and is continuing to expand nationwide.
FACE FOUNDRIÉ is seeking individuals that are passionate about skincare, driven by innovation, and eager to be part of a company that is making a positive impact in the skincare industry. Join us as we continue to redefine the skincare industry because we believe when you feel good, you do good.
Position Details:
The Franchise Marketing Manager plays a critical role in bridging brand strategy and local execution. This role partners directly with franchisees to drive revenue growth, client acquisition, and brand awareness through effective local marketing planning, execution support, and performance accountability.
This position is equal parts strategist, coach, and operator supporting franchisees while ensuring alignment with company marketing standards and business goals.
Role Overview
The Franchise Marketing Manager is responsible for overseeing franchisee marketing performance across assigned markets. You will guide franchise partners through marketing planning, campaign execution, and performance optimization while ensuring consistency with brand standards.
The ideal candidate is highly organized, data-driven, collaborative, and comfortable balancing relationship management with accountability. You understand that successful franchise marketing requires both partnership and structure.
Key Responsibilities
Franchisee Marketing Support & Accountability
  • Partner with franchisees to understand business goals, local market dynamics, and growth opportunities.
  • Develop and oversee localized marketing plans aligned with brand strategy and revenue objectives.
  • Provide ongoing coaching and direction to franchisees on marketing execution and priorities.
  • Hold franchise partners accountable to agreed-upon marketing plans, timelines, and performance expectations.
  • Serve as the primary marketing point of contact for assigned franchise locations.

Local Marketing Strategy & Execution
  • Support franchisees in planning and executing local marketing initiatives including digital, partnerships, events, and community activations.
  • Guide budget allocation and channel strategy to maximize ROI.
  • Assist with grand opening marketing plans and local launch execution.
  • Ensure brand standards and messaging consistency across all franchise marketing efforts.

Performance Tracking & Optimization
  • Monitor key performance metrics including new clients, campaign performance, lead generation, and local engagement.
  • Analyze results and provide clear, actionable recommendations to improve performance.
  • Identify underperforming markets and implement recovery plans alongside franchise partners.

Training & Enablement
  • Lead marketing training, workshops, and webinars to improve franchisee marketing knowledge and execution.
  • Create scalable tools, templates, and resources to support franchise success.
  • Educate franchisees on marketing technology platforms, systems, and best practices.

Cross-Functional Collaboration
  • Partner closely with the brand and national marketing teams to align local initiatives with system-wide campaigns.
  • Provide field feedback to inform national marketing strategy and future initiatives.
  • Support rollout of national promotions and marketing programs across franchise locations.

Qualifications
  • Bachelor's degree in Marketing, Business, or related field preferred.
  • 3+ years of marketing experience, preferably within franchise, retail, hospitality, or multi-location environments.
  • Strong understanding of local marketing, digital channels, and campaign execution.
  • Experience managing multiple stakeholders or client relationships.
  • Data-driven mindset with ability to translate insights into action.
  • Excellent communication and relationship-building skills.
  • Strong organizational skills with ability to manage multiple markets and priorities simultaneously.
  • Comfortable balancing coaching with accountability.
  • Familiarity with franchise business models is strongly preferred.
  • Must be willing to work in-office Monday-Friday.
  • Ability to travel periodically for grand openings and key events.

Benefits:
Health Insurance
Paid Time Off (PTO)
Short Term Disability
401(k)
Discount of Services and Products

Apply