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Market Development Manager Jobs in Michigan (NOW HIRING)

Market Development Lead

Saginaw, MI · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent ... Build trust with store management and retail partners, support new item launches, planogram ...

Market Development Lead

Saginaw, MI · On-site

$67K - $92K/yr

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent ... Build trust with store management and retail partners, support new item launches, planogram ...

This role leads market development and strategic go-to-market initiatives to position Aptar EFC's flow-control and fluid-management offering with targeted customers and applications. As a Business ...

This role leads market development and strategic go-to-market initiatives to position Aptar EFC's flow-control and fluid-management offering with targeted customers and applications. As a Business ...

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Showing results 1-20

Market Development Manager information

See Michigan salary details

$32.2K

$82K

$138.1K

How much do market development manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for market development manager in Michigan is $81,962.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,400.00 and $97,200.00 per year, depending on experience, location, and employer.

What Is a Market Development Manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a Market Development Manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Market Development Manager, and why are they important?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

What is a Market Development Manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
What are popular job titles related to Market Development Manager jobs in Michigan? For Market Development Manager jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Market Development Manager jobs? Cities in Michigan with the most Market Development Manager job openings:
Infographic showing various Market Development Manager job openings in Michigan as of July 2026, with employment types broken down into 95% Full Time, and 5% Part Time. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $81,962 per year, or $39.4 per hour.
Market Development Lead

$67K - $92K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Posted 29 days ago


Pepperidge Farm rating

7.8

Company rating: 7.8 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

97th of 401 rated food and drinks producers


Job description

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover.Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell's offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How You Will Make History Here...

The Market Development Lead (MDL) drives market growth and execution by partnering with Independent Distributor Partners (IDPs) and retail outlets. This role builds strong relationships with IDPs, store leadership, and key retailer decision makers, and uses disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

What You Will Do...

Independent Distributor Partner (IDP) Engagement

  • Build collaborative relationships with IDPs to support customer service, sales growth, and local market success.

  • Recommend resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.

  • Lead route consults and individual or group meetings with IDPs to understand needs, support planning, and identify growth opportunities.

Retail Development

  • Drive priority execution across the portfolio to deliver weekly, period, and quarterly sales plans and grow market share.

  • Identify market opportunities, share insights with IDPs, and set targets for distribution, merchandising, promotions, and key retailer events.

  • Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.

Business Fundamentals

  • Use data to identify retailer requirements, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.

  • Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.

  • Recruit potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.

  • Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.

  • Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Who You Will Work With...

Partner with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs.

What You Bring to the Table... (Must Have)

  • 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree.

  • Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.

  • Proficiency in Microsoft Excel and PowerPoint.

  • Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.

  • Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

It Would Be Great if You Have... (Nice to Have)

  • B.A. preferred.

Disclaimer

The preceding job description has been designed toindicatethe general nature and level of work performed by employees within this classification.It is not designed tocontainor be interpreted as a comprehensive inventory of all duties,responsibilitiesand qualificationsrequired ofemployees assigned to this job.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$67,000-$92,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.


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