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Lead Generation Manager Jobs (NOW HIRING)

Position Overview As a Demand Generation Manager, you will play a pivotal role in leading our ... You will be responsible for designing, implementing, and optimizing campaigns that drive lead ...

Demand Generation Manager

Lisle, IL · On-site

$80K - $100K/yr

Demand Generation Manager Department: Marketing - Business Innovation Employment Type: Permanent ... Maintain a reporting cadence for key metrics (e.g., lead conversions, deal creation, and win/loss ...

Top-of-Funnel Lead Generation (Acquisition) Plan and execute top-of-funnel acquisition programs ... Project management skills, including managing timelines, priorities, and stakeholders across ...

Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking * Manage campaign budgets, audience targeting, bid strategies, and creative testing * Monitor ...

Lead SEO/GEO and digital campaigns including paid media and content marketing. Manage marketing ... Experience building multi-channel demand generation campaigns that drive measurable pipeline ...

Build and manage a scalable lead-generation ecosystem that produces a predictable volume of high-quality physician prospects. * Oversee and manage campaign planning, execution, optimization, and ...

Lead Generation Specialist - Sacramento, CA Compensation: $30 - $35 + Commission Overview: Nexus HR ... managing confirmations and reminders. This role requires strong communication skills, phone ...

We are seeking a highly analytical, performance-driven leader to oversee our Lead Generation Operations Manager to the team. This role sits at the intersection of Marketing and Sales and is ...

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Lead Generation Manager information

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$33K

$84.3K

$143.5K

How much do lead generation manager jobs pay per year?

As of Jun 11, 2026, the average yearly pay for lead generation manager in the United States is $84,316.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,500.00 and $100,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Lead Generation Manager, and why are they important?

To thrive as a Lead Generation Manager, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a bachelor’s degree in marketing or a related field. Familiarity with CRM platforms like Salesforce, marketing automation tools such as HubSpot, and data analysis software is typically required. Strong communication, leadership, and strategic thinking skills help you coordinate teams and effectively nurture prospects. These abilities are essential for consistently driving high-quality leads and maximizing revenue opportunities for the business.

Is being a BDM a stressful job?

Being a Business Development Manager (BDM) can be stressful due to targets, client negotiations, and workload management. The role often requires strong communication skills, resilience, and the ability to handle pressure, especially in competitive industries.

What is the difference between Lead Generation Manager vs Sales Development Representative?

AspectLead Generation ManagerSales Development Representative
Primary FocusDeveloping strategies to generate and qualify leads for sales teamsEngaging with prospects to qualify leads and set appointments
Required SkillsMarketing knowledge, data analysis, strategic planningCommunication, prospecting, qualification skills
Work EnvironmentMarketing teams, sales departments, digital platformsSales teams, CRM tools, outbound outreach
Common CertificationsMarketing certifications, digital advertisingSales certifications, CRM training

While both roles focus on generating leads, the Lead Generation Manager develops strategies and oversees campaigns, whereas the Sales Development Representative actively engages prospects to qualify leads and set sales appointments. Both roles are essential in the sales funnel but differ in scope and daily responsibilities.

What jobs in the US pay 300,000 a year?

Lead Generation Managers in high-level sales or marketing roles can earn $300,000 or more annually, especially with commissions, bonuses, or in industries like technology or finance. Senior executives, such as Chief Revenue Officers or Vice Presidents of Sales, also often reach or exceed this salary level, typically requiring extensive experience, leadership skills, and strategic responsibilities.

What job makes $10,000 a month without a degree?

A Lead Generation Manager can earn $10,000 or more per month through skills in digital marketing, sales strategies, and data analysis, often working in sales teams or marketing agencies. Success depends on experience, performance, and the ability to generate high-quality leads, with some professionals earning this income through commissions and bonuses without requiring a formal degree.

How does a Lead Generation Manager typically collaborate with sales and marketing teams?

A Lead Generation Manager works closely with both sales and marketing teams to ensure a seamless flow of qualified leads. They coordinate with marketing to develop targeted campaigns and content that attract potential clients, then collaborate with sales to align on lead qualification criteria and handoff processes. Regular meetings and feedback loops are common, enabling the Lead Generation Manager to refine strategies based on sales team input and campaign performance. This cross-functional collaboration is crucial for optimizing conversion rates and achieving business growth goals.

What does a lead generation manager do?

A lead generation manager is responsible for developing strategies to attract and convert potential customers into sales leads. They utilize marketing tools such as email campaigns, social media, and analytics to identify target audiences and optimize outreach efforts. Strong communication skills and knowledge of CRM software are essential for success in this role.
What cities are hiring for Lead Generation Manager jobs? Cities with the most Lead Generation Manager job openings:
What are the most commonly searched types of Lead Generation jobs? The most popular types of Lead Generation jobs are:
What states have the most Lead Generation Manager jobs? States with the most job openings for Lead Generation Manager jobs include:
Infographic showing various Lead Generation Manager job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, 9% Part Time, and 3% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $84,316 per year, or $40.5 per hour.
Demand Generation Manager

Demand Generation Manager

SmarkLabs

Chicago, IL • Remote

Full-time

Medical, Dental, Vision, PTO

Posted 5 days ago


Job description

About SmarkLabs

At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our focus is on driving growth and building lasting market impact for our clients.

Position Overview

As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing, implementing, and optimizing campaigns that drive lead generation, nurture prospects, and contribute to achieving our clients' revenue and growth objectives. This role demands a blend of strategic planning, tactical execution, and analytics capabilities to measure and drive success.

Key Responsibilities
  • Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for our clients.
  • Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process.
  • Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively.
  • Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement.
  • Create compelling content and messaging that resonates with target audiences and supports campaign objectives.
  • Manage budgets and resources efficiently to maximize impact and achieve optimal results.
  • Stay abreast of the latest trends, tools, and best practices in demand generation and digital marketing to keep our strategies cutting-edge.
Qualifications
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting.
  • Proven track record of designing and executing successful demand generation campaigns.
  • Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions.
  • Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines.
  • Proficiency in marketing automation and CRM tools (e.g., HubSpot).
  • Creative thinker with excellent communication and interpersonal skills.
  • Ability to work collaboratively in a team environment as well as independently.
Why Join SmarkLabs?

SmarkLabs is an agile team passionate about making a real impact for our clients. We offer a collaborative culture that values innovation, continuous learning, and professional growth. We believe in work-life balance and provide a supportive environment where you can thrive. If you're eager to lead demand generation efforts and drive significant results, we'd love to hear from you.

Typical interview process 

  • Email interview
  • Video interview 
  • 2nd video interview
  • Interview assignment
  • Reference checking 
  • Offer

Salary and benefits

  • Generous compensation package (salaried)
  • Health insurance with company contribution (medical, dental, vision, etc)
  • Paid vacation
  • Paid time off
  • The flexibility of working remotely

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