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Lead Generation Consultant Jobs (NOW HIRING)

Right Side Up

Demand Generation Consultant

Austin, TX · On-site

About the Role We're seeking freelance Demand Generation consultants to join our talent collective ... Build and manage lead generation funnels, including landing pages, forms, and nurture flows

Right Side Up

Demand Generation Consultant

Austin, TX · On-site +1

About the Role We're seeking freelance Demand Generation consultants to join our talent collective ... Build and manage lead generation funnels, including landing pages, forms, and nurture flows

Right Side Up

Demand Generation Consultant

Austin, TX · Remote

About the Role We're seeking freelance Demand Generation consultants to join our talent collective ... Build and manage lead generation funnels, including landing pages, forms, and nurture flows

Kestra Holdings

Lead Generation Manager

Austin, TX · On-site

We combine advanced business management technology with personalized consulting to provide ... Own B2B lead generation strategy and performance across Bluespring Wealth Partners, Kestra ...

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How much do lead generation consultant jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for lead generation consultant in the United States is $46.97, according to ZipRecruiter salary data. Most workers in this role earn between $18.03 and $68.51 per hour, depending on experience, location, and employer.

What is the salary of lead generation?

The salary of a lead generation consultant typically ranges from $40,000 to $70,000 annually, depending on experience, location, and industry. Some roles may also offer commissions or bonuses based on performance and lead quality.

What is a lead generation consultant?

A lead generation consultant is a professional who develops strategies to identify and attract potential customers for a business. They often use digital marketing tools, data analysis, and outreach techniques to generate qualified leads that can be converted into sales.

How much is the salary of a lead generation specialist?

The salary of a lead generation specialist typically ranges from $40,000 to $70,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced professionals with skills in CRM tools and data analysis can earn higher salaries.

What is the difference between Lead Generation Consultant vs Sales Development Representative?

AspectLead Generation ConsultantSales Development Representative
Primary RoleIdentify and generate potential leads for sales teamsQualify and nurture leads to set up sales meetings
Required SkillsMarketing knowledge, prospecting, communicationSales skills, outreach, qualification
Work EnvironmentMarketing teams, lead generation campaignsSales teams, outbound outreach
Common CertificationsDigital marketing, CRM proficiencySales certifications, CRM experience

While both roles focus on generating leads, a Lead Generation Consultant primarily develops strategies to attract potential clients, whereas a Sales Development Representative actively contacts and qualifies leads to move them through the sales funnel. Both roles are essential in the sales process but differ in their specific responsibilities and skill sets.

How do you become a lead generation specialist?

To become a lead generation specialist, individuals typically gain experience in sales, marketing, or digital advertising, often through relevant certifications or training in tools like CRM software and marketing automation platforms. Developing strong communication skills and understanding target audiences are also important for success in this role.
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Demand Generation Consultant

Right Side Up

Austin, TX • On-site

Other

Re-posted 27 days ago

Job description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.

Right Side Up is a collective of premium marketing talent-with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We're seeking freelance Demand Generation consultants to join our talent collective and support a range of B2B clients. This role is ideal for marketers who excel at driving pipeline growth through strategic campaign planning, channel execution, and performance optimization.

Projects vary widely depending on client needs and may include building demand generation programs from the ground up, optimizing existing funnels, or scaling multi-channel acquisition efforts. Contract engagements typically range from 10-40 hours per week.

Responsibilities

  • Develop and execute B2B demand generation strategies to drive qualified pipeline

  • Plan, launch, and optimize multi-channel campaigns across paid, email, content, and events

  • Partner with sales and marketing teams to align on pipeline goals and lead quality

  • Build and manage lead generation funnels, including landing pages, forms, and nurture flows

  • Analyze campaign performance and continuously optimize for conversion and ROI

  • Collaborate on content strategy to support demand generation efforts (e.g., whitepapers, webinars, case studies)

  • Support account-based marketing (ABM) initiatives where relevant

  • Identify new opportunities to improve acquisition, engagement, and pipeline velocity

Requirements

  • Strong foundation in B2B demand generation and pipeline marketing

  • Experience building and optimizing multi-channel campaigns

  • Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)

  • Ability to analyze performance data and translate insights into action

  • Experience partnering closely with sales teams to drive revenue outcomes

  • Comfort working across different industries, audiences, and go-to-market motions

  • Strong project management and communication skills

Nice to Have

  • Experience in high-growth startup environments

  • Familiarity with both inbound and outbound demand generation strategies

  • Experience supporting both strategic planning and hands-on execution

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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